Local SEO is Dominated by Google Reviews

We know local SEO, and from our experience, more reviews and better ratings help you rank better in local search results. By harnessing the power of 3rd party online review sites, you will improve your website’s visibility and ranking in search. With multiple ways to add 1st and 3rd party reviews to your website, you can turn your website into a sales funnel.

Google My Business (GMB) is essential to a successful local online marketing strategy. With Longevity Graphics GMB management service, you’ll unlock the power of your GMB profile with an optimized listing that helps capture new leads and convert searchers into customers.

Maximize Your Local SEO & Online Reviews

We value our customers and would like to recommend a new tool for your business to Gain More Online Reviews at an exclusive price.

This new software uses advanced features to help your company gain more online reviews, making the feedback process easier. It will create personalized text messages and emails that will request reviews from your customers. You will receive detailed reports of feedback statistics and notifications for new reviews, allowing you to interact with your customers.

With this software, we can track all of your online reviews on Google, Facebook, and more.

We can then use these reviews to be implemented onto your website as verified reviews. This helps substantially with building credibility and authority on your website.

Local SEO is highly influenced by Google reviews. This software will help you:

  • Gain More Online Reviews
  • Interact With Your Customers
  • Improve Local SEO
  • Direct More Traffic To Your Website

We truly think that this is an exceptional tool and highly recommend it to help manage and grow your business online. Cost of software $75/month.

There is a management fee of $250.00 / month.

Let us know of any questions that you may have.

Why are title tags important?

Title tags are shown on search engine results pages (SERPs) and are important for usability, SEO and social sharing. 

Title tags are a large part of search engines understanding what your page is about. It is the first impression that people have of your page.

Title tags are found and used in:

  1. Search engine results pages (SERPs)

Even if your site ranks high, a good title may determine if someone clicks on your link.

  1. Web browsers

Unique, easily memorable titles with important keywords will help people follow your message. Especially when they have multiple tabs open.

  1. Social networks

Websites like Facebook will have their own meta tags. This lets you specify titles different than your main title tag which allows you to optimize each network and provide longer titles where they’re needed.

 How do I write a good title tag?

  1. Watch your title length

When a title is too long, search engines may cut characters or words off. Because of this, if you are not careful, you could lose important words. It is generally recommended that titles are under 60 characters long. 

  1. Don’t stuff keywords 

This means that you should not overuse a keyword in a title. Avoid titles that repeat the same keyword over and over. This looks unprofessional for those looking on a search page and could also potentially get you in trouble with search engines. 

  1. Put important keywords first

Keywords closer to the beginning of your title tag will probably give more impact on search rankings. 

4. Take advantage of your brand

Adding your brand name to the title may help boost click-through rates. Especially if you have a strong and well-known brand. There are cases such as your home page or about page where you want to be more brand-focused. 

We keep hearing about the importance of “S.E.O.” Debunk some of the SEO myths revealed by industry expert Hubspot.com.

Some of the myths that stood out are the following:

  1. More links are better than more content

A link to a website is more than just a link. It’s a way of saying “Here is a source that I trust. Check it out.” 

It’s essential to focus on quality links rather than just the quantity of them. Less can be more if you know how to build links the right way. 

Remember that one of the best ways to generate quality backlinks is to start by creating content of quality. 

  1. Keywords matter more than anything

When Google introduced a new search algorithm in 2013, the analysis of phrases instead of keywords alone marked the switch from keyword to topic-focused SEO. 

Simply dominating a few keywords is not enough anymore to produce successful results. Hubspot recommends marketers explore a topic cluster strategy.

  1. Meta descriptions don’t have a huge impact

Meta descriptions influence whether or not your page is clicked on. What makes a good meta description is keeping it under 160 characters. Mobile meta descriptions cut off at 120 characters. Also, include your entire keyword or keyword phrase. 

  1. My home page needs a lot of content

Your home page is the gateway to your business. It’s the time to make a first impression and to convey what your business is about. 

But, for marketers, there is a need for a bit more content and context.

Your home page should clarify who you are, your service, your location, your value proposition, and what visitors should do next. 

  1. The more pages I have, the better

Just like link-building, creating content just to have more pages isn’t enough. If you don’t have good content, you won’t rank well and those pages you created won’t help.

  1. I don’t need a mobile optimization strategy

In 2015,  Google updated an algorithm called the “Mobilegeddon.” The update rewards mobile-friendly websites and penalizes those that aren’t optimized fully for mobile. 

Google is taking mobile very seriously these days. Over 60% of searches on Google are done via mobile devices!

“Responsible web design, dynamic serving and separate URLs serve as three implementation methods for creating a mobile-friendly website.” – Hubspot

Use Google’s Mobile-friendly test to see the status of your website and discover resources for improving mobile usability. 

Reputation management is the practice of shaping the public’s perception of a person or an organization. What was originally a public relation term, has grown to encompass online search results as a core part of an individual or entity’s reputation.
 
Some interesting statistics:

Here’s the bottom line – people are looking at you and your business online and making decisions based on what they find.

Why does Reputation Management Matter?

How you look online directly impacts your personal and professional life. Here are some of the main reasons why building and managing your online reputation is so important.

Freedom of Speech

Anyone can say anything about you online without getting in trouble. Whether the information they share is true or not, it is out there for other people to see. Some review sites have the option to open an investigation, but many places on the internet simply do not have this option. Unfortunately, there are very few laws in place to protect people who have been affected in these situations.

Everything and Everyone is Online

We do everything online these days and we have the technology in place to track and store all of this activity. That means everything we post on Facebook, everything we search for in Google, every website we visit, every online transaction we make, and every conversation we have through text, exists somewhere online.

Let the Good Outweigh the Bad

Your digital reputation creates significant opportunities. In an increasingly competitive economy, more and more customers are looking for positive information about you online. If you aren’t taking advantage of what your reputation could be, people aren’t seeing your best foot forward.

Why might someone need an Online Reputation Management Specialist?

A reputation management specialist will provide you with the maximum control possible over what people can see about you online.

Our Reputation Management services include:

  • Create review generation campaigns
  • Provide a review conversion funnel
  • Monitor online reviews
  • Manage online review sentiment

Contact Longevity Graphics to learn more about the Reputation Management services we offer. We provide a FREE 1-Hour Consultation. 

It’s frustrating, isn’t it? You’ve exceeded your customer’s expectations and they’re full of praise. So, then why won’t they write a review?

Happy customers are typically open to the idea of writing a review. On the other hand, unhappy customers are far more motivated to write a negative review. However, both of these customers are in the minority.

A majority of customers never leave reviews. There’s a variety of reasons why they choose not to, but it all comes down to a few common barriers. How do you get more customers to leave reviews? You must eliminate the barriers.

Some of the common barriers include:

  • Customers don’t remember what exactly you did
  • They find it too hard to write a review
  • They don’t know what to say

Customers don’t remember what you did

When you’ve done your job correctly, customers have a tendency to be happy, then forget. However, if you make a mistake or do you job incorrectly, customers never forget.

Humans are always on the lookout for problems. This stems back to an important survival mechanism that we have depended on since we were born. Research shows that we’re far more attuned to the negative events that take place in our lives than we are to the positive events.

How can you ensure your customers remember the great product or service you provided them? You must ask customers for their feedback immediately or shortly after they’ve purchased.

It’s too hard to write a review

Great! You have a customer who’s willing to write a positive review about their experience with your company. Now, you have to make the process straightforward and easy for them. If they’re unable to find the right profile and it’s too time-consuming, they’re going to give up. In order to address this issue, you must make the process ridiculously simple for them.

Here are some instructions you can provide them with:

  1. Write your review
  2. Copy the text
  3. Click on the URL provided
  4. Paste your review and select a rating
  5. Click submit

Customers don’t know what to say

The biggest barrier by far is that many customers simply don’t know what to say. Rather than struggling to write a review, they choose to do nothing.

We recommend guiding customers. Now, what does this mean? If you ask the right questions, you’ll provide your customers with the fuel they need to write an amazing review. Here are some example questions you can start with.

In the case of a new website design, we would ask:

  • How satisfied are you with the front-end design of your website?
  • How satisfied are you with the usability of your website?
  • Would you recommend Longevity Graphics?
  • Was our team knowledgeable and professional?
  • What would you rate us out of 10, based on overall performance?
  • Would you be willing to do a Google Review for us?

Do you want more Reviews for your business and for your website to appear higher in local search engine queries? Ask us how we can get more Reviews for you!

Spring Into Action –
Mobile Optimization Coquitlam

Global data reveals that mobile devices continue to ingrain themselves into consumers’ daily lives. Here are some interesting statistics about mobile device usage:

  • 80% of global consumers own a smartphone
  • 50% of global consumers own a tablet
  • 85% of Google searches are performed on a mobile device

The fact is, if you are not optimized for mobile you’re ultimately losing sales.

Navigating with a mobile device on a website that is not optimized for mobile use can be very frustrating, and most people today do not have the patience. Research shows that 57% of mobile users will abandon your website if it takes more than 3 seconds to load. On e-commerce websites, 30% will abandon a purchase transaction if the Shopping Cart isn’t optimized for mobile devices.

Not to mention, Google and other major search engines are giving you the hint, too.

“If you haven’t made your website mobile-friendly, you should.” – Google

What is Mobile Optimization Coquitlam?

A desktop version of a website can be difficult to view and navigate on a mobile device. It may require the user to zoom in order to read the page content. In comparison, the mobile-friendly version is readable and immediately usable. This is demonstrated in the image to the right.

The Mobile-First Index

In late 2016, Google began testing its mobile-first index. This index primarily looks at the mobile version of your website for its algorithm and ranking signals, falling back on the
desktop version when there is no
mobile version available.

If your website is not mobile-friendly, that will have an impact on where your website appears on the Google search results page.

Regular Price $1250

Spring Promotion $625

(Available until May 15, 2017)

If you are looking for an expert in Mobile Optimization Coquitlam, then collaborating with Longevity Graphics is the right choice for your business. Contact Us Today to learn more!

Get Mobile Optimized

Search Engine Optimization Coquitlam

What is search engine optimization?

Search engine optimization is a way for your website to get traffic from the results pages on major search engines – for free! How does it work? When someone types in a search query, results like websites, photos, videos and local listings are shown and ranked based on what the search engine considers to be the most relevant to the searcher.

Paid ads appear at the very top of the page, followed by the organic results. You will want your business’ website to be appearing as high as possible on the search engine results page. The higher you are, the more website clicks you will receive and consequently, the more leads and customers you will obtain. Search Engine Optimization Coquitlam is the key!

How do search engines rank websites?

Search engines use web crawlers (sometimes referred to as spiders or bots) to crawl the web and build an index of web pages, files, news stories, video and other media. When someone types in a search query, the search engine scours its database and returns only the results it deems to be the most relevant. It then presents the information in the form of a list, ranked from most popular to least popular. Search engines assume that if a site is more popular, it is probably because the information on the page is more valuable.

Search engines each have their own algorithm. This algorithm uses mathematical equations that contain hundreds of variables to determine relevance and popularity.

How should you get started with search engine optimization?

  • See what your competition is doing online
  • Figure out your best keywords
  • Add meta tags
  • Start a blog
  • Create an active social media presence
  • Sign up for free local listings

What are some best practices when getting started with SEO?

  • Create good content
  • Use your best keywords
  • Include linkable content
  • Tag your titles
  • Create URL’s that make sense to your viewers
  • Describe your content
  • Link to other popular websites
  • Create a sitemap
  • Monitor your rankings

What are some SEO mistakes to avoid?

  • Keyword stuffing
  • Broken links
  • Content that is copied or duplicated
  • Complicated website navigation
  • Not optimizing your website for mobile
  • Using flash
  • Cloaking

Are you ready to start driving more traffic to your website? Longevity Graphics can help! We use proven and ethical search engine optimization strategies to rank your website at the top positions for your specific keyword phrases. Get in contact with us today, and have your website ranking in the top position during the busy, summer months.  

Do you want more Google Reviews?

Google Reviews

In the 21st century, Google is the first point of contact between many customers and businesses. From finding businesses nearby to looking up a forgotten phone number, we search keywords in Google to help us find anything and everything we want to know. And if we want to find out how one business compares to another, we Google them to learn about other people’s experiences.

Why should you care about Google Reviews?

Local search engines love online reviews for one primary reason – consumers love online reviews! Did you know that Google uses these Reviews as a factor in their ranking algorithm.

So, let me start with a very simple example. Let’s say you’re looking for a Website Designer in Coquitlam.

web-design-coquitlam

Right away, you can see the user ratings and the number of reviews prominently displayed in both the search results and the accompanying map. If you click on the place pin of one of the businesses, you can also see brief summaries of the latest reviews shown alongside the businesses information including the address, hours of operation and phone number.

This example illustrates the fact that customer reviews are among the first things people see when they search a business category on Google or Google Maps. It has also been shown that positive reviews provide your website with a greater boost to conversion rates compared to any other local SEO effort.

For local businesses, online reviews help increase the degree of trust felt, based on feedback from other people with similar needs. A 2014 study discovered that 88% of consumers trust online reviews as much as personal recommendations from friends and family.

Do you want more Google Reviews for your business and for your website to appear higher in local search engine queries? Ask us how we can get more Google Reviews for you!

I want more Google Reviews!

Are you looking for the perfect gift to give this holiday season?

SEO

Do you know someone who needs help getting their website ranking higher
in Google search engine queries?

What is it and why is it important for a business?

SEO stands for search engine optimization. When used effectively, it will allow your website to get traffic for free from the search results pages on Google, Bing and Yahoo. How? When someone types a search into Google, results like websites, videos and local listings are shown based on what the search engine considers to be the most relevant to the searcher.

“80% of people click on the organic search results, making search engine optimization one of the best ways to increase your website traffic.” – YP

Top 5 reasons your website needs SEO

  1. It helps people find your website
    Your website should be generating leads and attracting new customers. But it won’t be able to do this if nobody can find it.
  2. It’s a cost-effective form of marketing
    Compared to other forms of online marketing, SEO provides the best return on investment.
  3. Your competitors are doing it
    If people are unable to find your website online, they’ll find your competitors’ websites instead.
  4. It builds recognition and trust
    SEO makes your brand image appear stronger because it makes you more recognizable.
  5. It’s a measurable ROI
    Every element of your website can be measured assessed and tweaked for SEO. You can see your return on every dollar you invest.

What can this gift do for a business owner?

An search engine optimized website will rank higher in the organic results. A higher ranked website will get more visitors, page views and ultimately more conversions from the business’ target market.

Get in touch with Longevity Graphics and give the gift of SEO this holiday season.

Give the gift of SEO

What Should a Seasonal Business Be Doing In The Off-Season?

Seasonal BusinessDo you have a seasonal business?

As a seasonal business owner, your busy summer season is likely winding down. The off-season is the perfect time to evaluate your results. You now have the time to see what worked, what didn’t, and what you could be doing to increase business for the following year.

Did you know that getting started now on improving your online presence can help your business thrive next year? Organic rankings take time, so getting started now will mean your business will be ranked on the first page in Google by next season.

How can you do this? SEO!

What is SEO and why is it important for your business? SEO stands for search engine optimization. When used effectively, it will allow your website to get traffic for free from the search results page on Google. How? When someone types a search into Google, the paid ads appear at the top of the page, followed by the organic results. You want your business to appear as high as possible in the organic results so you can get more page views and ultimately more conversions from your target market.

Take advantage of the “off-season”

If you’re ramping up your SEO right when your business is starting to get busy again, you’re already too late. You will want your website to be SEO optimized months before you know people will be searching for your business,product, and/or service. Even if you’re business is currently closed, SEO is ongoing. A prominent organic search presence is an effective driver for your business.

Getting started with SEO

Here are the top ways to improve the SEO of your website.

  • Start with good content
  • Use keywords
  • Include linkable content
  • Tag your titles
  • Work on your page URL’s
  • Link to other websites
  • Create a sitemap

SEO mistakes to avoid

Here are some SEO mistakes to avoid. They will decrease your search results ranking.

  • Keyword stuffing
  • Broken links
  • Copied content
  • Not optimizing for mobile
  • Using flash

If this sounds like something you would rather leave up to the professionals, work with a trusted SEO partner to ensure you don’t miss out on valuable search engine results page positioning next season. Get in touch with Longevity Graphics and start improving your online marketing strategy now!