What is Google PageRank?
PageRank is the algorithm used by the Google search engine. It is based on the premise, prevalent in the world of academia, that the importance of a research paper can be judged by the number of citations the paper has from other research papers. Google has simply transferred this premise to its web equivalent: the importance of a web page can be judged by the number of hyperlinks pointing to it from other web pages.
What affects Page Rank?
Simply put, the PageRank of a web page is therefore calculated as a sum of the PageRanks of all pages linking to it (its incoming links), divided by the number of links on each of those pages (its outgoing links).
Is Page Rank important?
It is a common belief that page rank isn’t important anymore. I, however, find it hard to believe that Google would assign a page rank system that isn’t used for something. It is true that websites with low page rank can rank high with in the search results pages for targeted keywords. There are many different algorithms at play to determine this.
So what is page rank for and how can we leverage it?
Generally, page rank of a website can be used as a starting point to determine where it is at in regards to domain authority. Where page rank plays a big role in SEO is determining better external link backs to your website. Having higher page rank domains pointing to your website, help to establish more authority within the eyes of the SERPs.
To learn more about leveraging page rank and how developing an extensive link building strategy can improve your website’s results and increase your traffic to your website, contact one of our internet marketing specialists today.