MARKETING STRATEGIES
THAT GET YOU MORE LEADS
ONLINE MARKETING & WEBSITE DESIGN
ABOUT LONGEVITY GRAPHICS
Longevity Graphics specializes in website design and internet marketing for local businesses within the construction, trades and professional services industries. We implement proven strategies that will get your website found online, increase conversions, and generate you more sales.
We believe in old school consulting services and are always willing to make the trip out to meet you. Just let us know when and where, and we’ll meet you with 2 coffees in hand to learn about your business, your goals, and how we can help you with your website and online marketing needs.
ABOUT LONGEVITY GRAPHICS
ONLINE MARKETING & WEBSITE DESIGN
Since 2001, Longevity Graphics has been building successful websites and implementing online marketing strategies by providing across-the-board website services to businesses that are wanting to take advantage of their online marketing potential.
We are an online marketing company that specializes in website design, website development, and online marketing solutions that help businesses establish a web presence and increase their leads and revenue online.
Websites Consultants to Advise You
Working closely with our clients:
Longevity Graphics specializes in marketing, designing and the development of affordable custom WordPress websites for local businesses and not-for-profit organizations. We help businesses identify the best ways to achieve maximum exposure on the internet and in search engines.
- we define the goals of the website
- we develop a strategy to achieve the goals
- we implement the strategy
- we measure the results and re-access
- we rinse and repeat
We design websites that are fast-loading, mobile-friendly, visually attractive, user-friendly, and most importantly, scalable to meet your organizations growing needs. Our main goal is to help business owners and entrepreneurs utilize the web to achieve optimal results.
Our team provides the level of customer service and personal attention that a boutique firm can provide and, at the same time, provide the level expertise that a large design firm can provide.
We pride ourselves on the long-term relationships we have established with our clients over the years and on maintaining a list of clients who turn to us as their trusted advisors when it comes to both concrete decision-making around their online marketing strategies and larger communications planning.
WEBSITE DESIGN & DEVELOPMENT SERVICES
We understand the importance of making a good first impression. That’s why it’s important for you and your business to have a well-designed, user-friendly website that generates quality leads.
Today most people turn to the internet to do research. Your website is usually the first or second point of contact with a potential customer.
Your customers:
- find you by performing a search on a search engine, such as Google or Bing
- or they will find your business through another channel (paid advertising, review site, etc)
At that point, the customer will search for your website to find more information about your business, product or service.
A well designed website is the key to gaining new customers.
Does website design & development really matter? Studies show that a well-designed website will generate you more traffic and increase your number of leads. Ultimately, this increase in leads means more sales for your business.
Our website design & development services include the creation of websites that range from entry level 1-page websites to extensive e-commerce websites.
Visit our Website Design & Development page to inquire about pricing and to learn more.
SEARCH ENGINE MARKETING & PAY-PER-CLICK
The online marketing world has changed dramatically in recent years. Google Ads is one of the platforms driving this change. Google Ads is a paid advertising or pay-per-click (PPC) service offered by Google. It is one of the most effective methods of paid advertising online.
Pay-per-click (PPC) is a type of internet marketing service in which the advertiser pays a fee each time their ad is clicked. Once clicked, the ad directs the searcher to the advertiser’s website. The goal of the advertiser is to get the searcher to perform a predetermined action.
Common Actions Include:
– filling out a lead form
– completing a sale
– signing up for a newsletter
PPC is a way to buy targeted visitors to your website, rather than gaining visits through organic methods.
Primarily based on keyword bids and other relevancy factors, ads will be displayed on the top or on the side of the organic results. Through their search query, searchers reveal their intent to purchase.
Using the results and insights from Google Ads and Google Analytics, advertisers are then able to measure the effectiveness of their ads and the quality of the traffic. They can then refine their ads and make adjustments as necessary.
If Google Ads or Bing Ads are platforms you would rather leave up to the experts, then visit our Search Engine Marketing & Pay-Per-Click page to inquire about pricing and to learn more.
SEARCH ENGINE OPTIMIZATION (SEO)
What exactly does SEO mean?
Search engine optimization is the process of designing, writing, and coding your website so that there is a better chance that your website will appear at the top of search engine results page, like Google, for your desired keywords. Ultimately, it is a way for your website to get organic traffic from the search engine results page on major search engines – for free!
How it works:
The simple version: Google reads the content on your site (and other elements) and determines what keywords your website should rank for.
For the techies: Search engines used web crawlers (sometimes referred to as spiders or bots) to crawl the web and build an index of web pages, files, news stories, pictures, videos, and other media. When someone types in a search query, the search engine scours its database and returns only the results it deems to be the most relevant. It then presents the results in the form of a list, ranked from most relevant to least relevant. Each search engine has their own algorithms that use mathematical equations which contain hundreds of variables to determine the relevance and popularity of web pages.
Our team uses proven and ethical search engine optimization strategies to get your website ranked in the top positions for your industry keyword phrases.
Are you ready to start driving more traffic to your website? Visit our Search Engine Optimization page to inquire about pricing and to learn more.
SOCIAL MEDIA MARKETING
Did you know that more than one billion people are active on Facebook and other social media platforms?
Social Media is where your customers are engaging with their favourite brands and connecting with them on a different level, compared to traditional advertising. With more and more people joining social media platforms every day, your business needs to take advantage them in order to survive.
By giving your brand the social media touch, you will not only generate more business, but you will also be able to connect with your customers online and better serve them.
Traditional advertising is dying. It doesn’t give you the luxury of reaching your target audience the way social media advertising does. When compared to traditional advertising methods such as print media, TV and radio advertising, social media ads are not only more dependable to achieve impressions, but are also significantly less expensive.
Social media marketing can be a very time-consuming task for a business owner. The time spent on social media marketing could be time better used towards other business endeavours.
Let us help! It’s a good idea to let a social media expert take care of the work for you. At Longevity Graphics, our team is able to implement social media marketing strategies to help your business succeed. Our goal will be to increase your brand awareness, promote your products and services to your target audience, and increase your online lead potential.
Our social media experts can maintain and manage your social platforms to ensure your presence is consistent. Visit our Social Media Marketing page to inquire about pricing and to learn more.
REPUTATION MANAGEMENT
Reputation management is the practice of shaping the public’s perception of a person or an organization. What was originally a public relation term, has grown to encompass online search results as a core part of an individual or entity’s reputation. Did you know that 91% of people use search en- gines to find information online? 90% of consumers read online reviews before visiting a business and 84% of people trust online reviews as much as a personal recommendation. Here’s the bottom line – people are looking at you and your business online and making purchase decisions based on what they find.
As a society, we do everything digitally these days and we have the technology in place to track and store all of this activity. That means everything we post on Facebook, everything we search for in Google, every website we visit, every online transaction we make, and every conversation we have through text exists somewhere online.
Anyone can make a statement about you online without getting in trouble. Whether the information they share is true or not, it is out there in cyber- space for others to see. In an increasingly competitive economy, more and more customers are looking for recommendations online. If you aren’t taking advantage of what your reputation could be, people aren’t seeing you put best foot forward.
A reputation management specialist will provide you with the maximum control possible over what people can see about you online. Visit our Reputation Management page to inquire about pricing and to learn more.
CONTENT WRITING & MEDIA
As Google continues to tweak its algorithm, one thing will always remain certain – original content is king. Content writing is the creation of written content that appears online. It takes a variety of forms including web pages, blog posts, social media posts, newsletters, press releases, white papers, and more. Content should be researched, well-written, and free of spelling and grammatical mistakes. Its purpose is to speak directly to a particular audience, such as potential customers, existing customers, stakeholders or investors. If it isn’t speaking to the intended audience, then it isn’t doing its job. Visit our Content Writing & Media page to inquire about pricing and to learn more.
Meet with Lindsay to discuss how we can help you
get more traffic and increase your online revenue.
If you have any questions about our online marketing or website design services or you want to learn how our expertise can help your business grow, contact us now! We would be happy to set up a face-to-face meeting to learn more about your business and its marketing goals.
Sign-up for a free SEO Audit.
WHO DO WE WORK WITH?
WE LOVE WORKING WITH LOCALS
Longevity Graphics has been working with local businesses in the Greater Vancouver area for over 17 years. We’re passionate about helping your business grow and we understand the intricacies of the industry in which you operate. We’re real people with a real passion for what we do. Our clients are hardworking people who make an honest living.
Community involvement is a main component of our mission at Longevity Graphics. We live, work, and play in our community and many of our clients are local businesses as well. As a way to give back to our community, our team is involved in a number of charities and events that take place throughout the year.
HOW DOES ONLINE MARKETING WORK?
DISCOVER THE SECRETS TO ONLINE MARKETING
Online marketing and search engine optimization are ever-changing industries. Wouldn’t it be amazing to know the secret strategy that will get your website ranking at the top of the first page in search engines like Google and Bing? We not only know the history of Google ranking algorithms, but we also have experience implementing proven techniques to help our clients grow their businesses online.
Funny enough, there’s no real secret at all. Google actually tells us exactly what they want to see on websites in order for them to rank better. We’re not going to lie, it takes a lot of hard work. Cutting corners and attempting to trick the search engines is only going to get you penalized in the long-term. That’s why at Longevity Graphics, we put blood, sweat, and tears into testing and learning the correct way to get websites ranking well and growing online.
Longevity Graphics has been working with local business owners since 2001 to help get their websites ranked in the top positions in the search engines. We’ve worked with many business owners who have experienced less than satisfactory results working with other agencies. The way we see it is that online marketing agencies are either really good at achieving results and suffer from poor communication (the client isn’t aware of all that the agency is doing for them) or they excel at communication and are unable to achieve the results that were promised to the client. Longevity Graphics strives to excel in both of these areas.
We offer a well-rounded online marketing strategy that is outlined from the beginning of the contract, set targets that are achieved on a monthly basis, and a report that is produced monthly outlining the performed tasks and achieved results.
Customer service is a major component of our culture. We started out as a one-woman operation and we have grown over the years. We understand what it’s like to work with a tight marketing budget and we understand that getting results is the main objective of any campaign. Our project managers will be in contact with you at every step of the way coaching you and educating you on our process so that you know exactly what to expect.
Our team is made up of a diverse group of passionate people. We want our clients to achieve amazing results and for their businesses to grow. Contact us today and let us help your business, too.
JOIN OUR CLUB!
EXCLUSIVITY
Have you ever wanted to be a part of an exclusive club? A club that interviews their members to ensure that their values and goals align with the group. Well here’s your chance!
Longevity Graphics always offers exclusivity agreements to our clients. This means that we will only work with one business industry per geographic region. For example, we will only work with one plumber in Vancouver or one roofer in Surrey. We’ve actually been asked how we stay in business by offering this exclusivity.
We fell that it is very important to dedicate all of our efforts to one client. In our opinion, it’s not ethical to work for two businesses that are striving to achieve the exact same goal. How can two plumbers in Vancouver be #1 in Google? It’s simply not possible. We have actually worked with other agencies who have asked us to implement the exact same strategy that we did for another client in the same industry. Our answer in short is NO.
We are committed to achieving the targets we set out for our clients. As we only accept one, we want to make sure that we work with the very best and that they share the same values and work ethic as us.
Want to be a part of our exclusive club? Contact us today to apply.
WHAT’S THE MOST IMPORTANT?
MARKETING VS. WEBDESIGN VS. SEO
There always seems to be a debate between web design agencies and SEO firms about what is more important – a beautiful website or a website that is designed with SEO in mind. In our opinion, both are equally important.
If you have watched the movie, ‘Field of Dreams’ with Kevin Costner, you will be familiar with the saying, “If you build it, they will come.” This does not apply to websites at all. If you build a beautiful website that doesn’t rank well, your customers won’t be able to find you.
On the other hand, if you build a website that is built for algorithms and not human beings, the likelihood that they will convert isn’t great because of a poor user experience. SEO has come a long way from the days of keyword stuffing and over-optimization.
Longevity Graphics is an online marketing agency that specializes in building websites. We believe that the user experience is an important aspect of the website design but we also believe that getting the website ranked is essential, otherwise why would you build it at all? It takes a very skilled craftsman to be able to accomplish both within the same website. Coming up with creative ways to engage with your audience while driving the right traffic to your website is our goal for every client. Marketing is vital for analyzing the data, crafting an educated strategy, executing the plan, and measuring the results. Rinse and repeat. All target audiences react differently, that’s why we customize our marketing packages to meet your businesses unique needs. No cookie cutter solutions here.
Looking for a customized marketing plan to excel online? We would be happy to help you with that.
WE WANT TO HELP!
PRICING STRUCTURE
Pricing is one of those things that can make or break a deal. We don’t want pricing to get in the way of helping you. Our packages are aggressively priced at all price points to help accommodate all budgets.
Yes, we are a for-profit agency; however, our main goal is to help local businesses grow. We can’t do that if we only take on big businesses. That’s why we offer many different price points and payment terms. This is a huge feature that sets us apart from our competition. Our philosophy is that if our clients are successful and making money, then so will we.
We can and will customize a marketing package for any budget. Don’t let price stand in the way of your success. Call us today to learn more.
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