It can be difficult to identify what domains backlink to your website, let alone evaluate their quality. Using a suite of tools including Google Analytics, Moz, and SEMrush, Longevity Graphics can help you to ensure your website is getting the right attention from other high-quality websites from all over the web.
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Backlinks around the web that lead users to your website can make a big difference in your traffic. However, there is a right and a wrong kind of backlink, and Google’s complex algorithms such as Penguin will be quick to identify any ‘link schemes’ or other black hat techniques. Tools such as Google Webmaster and Google Analytics can help provide insight into which of your links are leading users to your website, and which are harming your online reputation.
The backlinks that Google will disclose to you are a sample of all backlinks for your website, so it’s better to use more complete tools such as SEOmoz or Link Research Tools to get a full idea of your backlink profile. Some things to look out for when auditing your backlinks are: