In order to have a dynamic and attention-drawing website, it’s important to keep it well-maintained. This can be done through new content such as blog posts that an end user will engage in, as well as behind the scenes work to keep your website up and running optimally.
Longevity Graphics can help you to manage the moving pieces of your website so that it continues to run smoothly and efficiently.
Link acquisition, also known as link building, is the practice of getting other websites to put a backlink on their page that will lead users to your site. Business owners and marketers should prioritize this, as it can dramatically increase referral traffic, as well as improving the authority and credibility of a website.
No matter how much a search engine’s algorithms change, a backlink means that anyone on a website relevant to yours can easily access your page, circumventing the search engine process completely. This means that even if you aren’t in the top results for certain keywords, you can still derive traffic from the search. In addition, the more quality backlinks a webpage has, the more preferred it will be in a Google search. A backlink indicates quality content, and that your website is a citation-worthy resource.
Organic link building can be a time-consuming process. Because ‘black hat SEO’ tricks designed to manipulate search engines are no longer effective, the best way to improve your ranking via backlinks is by creating quality content worth linking to.
Some methods to increase backlinks on external websites include: