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CAMPAIGN SETUP
A campaign is a focused method of marketing with express goals, and a strategy to achieve them. Whether you’re looking to establish a stronger brand identity, promote an upcoming sale, or advertise for your new store’s opening, there is a campaign strategy that will help increase traffic, click-through rate, and conversion rates.
PIECES OF THE PUZZLE
WHAT CONSTITUTES A CAMPAIGN?
Marketing is all about reaching your target audience – and a campaign is any method that gets you in touch with that demographic. A campaign can be smaller scale, such as an email distribution to notify people about an upcoming promotion. It can also be as large as a social media blitz, a contest, or a series of televised advertisements. Whatever the scale of your business needs, a marketing campaign not only increases visibility, it exhibits your brand identity. Some examples of different types of campaigns include:
- A mail-out of promotional materials (flyers, post cards, etc.)
- Online advertising
- Television or radio
- Print media
- Social media outreach
CAMPAIGNING WITH LONGEVITY GRAPHICS
CONVERSION OPTIMIZATION WITH LONGEVITY GRAPHICS
Whether your company has already experimented with marketing campaigns, or it’s new territory for you, Longevity Graphics can help. A fresh set of eyes can often help you to identify what makes your brand special, and work with you to highlight these unique aspects in a campaign. Longevity is experienced in the set-up of a marketing program, establishing your goals and action plan, as well as the management, testing, and evaluation of a campaign in progress.
