A campaign is a focused method of marketing with express goals, and a strategy to achieve them. Whether you’re looking to establish a stronger brand identity, promote an upcoming sale, or advertise for your new store’s opening, there is a campaign strategy that will help increase traffic, click-through rate, and conversion rates.
PIECES OF THE PUZZLE
WHAT CONSTITUTES A CAMPAIGN?
Marketing is all about reaching your target audience – and a campaign is any method that gets you in touch with that demographic. A campaign can be smaller scale, such as an email distribution to notify people about an upcoming promotion. It can also be as large as a social media blitz, a contest, or a series of televised advertisements. Whatever the scale of your business needs, a marketing campaign not only increases visibility, it exhibits your brand identity. Some examples of different types of campaigns include:
- A mail-out of promotional materials (flyers, post cards, etc.)
- Online advertising
- Television or radio
- Print media
- Social media outreach
CAMPAIGNING WITH LONGEVITY GRAPHICS
Whether your company has already experimented with marketing campaigns, or it’s new territory for you, Longevity Graphics can help. A fresh set of eyes can often help you to identify what makes your brand special, and work with you to highlight these unique aspects in a campaign. Longevity is experienced in the set-up of a marketing program, establishing your goals and action plan, as well as the management, testing, and evaluation of a campaign in progress.
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