CAMPAIGN SETUP

A campaign is a focused method of marketing with express goals, and a strategy to achieve them. Whether you’re looking to establish a stronger brand identity, promote an upcoming sale, or advertise for your new store’s opening, there is a campaign strategy that will help increase traffic, click-through rate, and conversion rates.

PIECES OF THE PUZZLE

WHAT CONSTITUTES A CAMPAIGN?

Marketing is all about reaching your target audience – and a campaign is any method that gets you in touch with that demographic. A campaign can be smaller scale, such as an email distribution to notify people about an upcoming promotion. It can also be as large as a social media blitz, a contest, or a series of televised advertisements. Whatever the scale of your business needs, a marketing campaign not only increases visibility, it exhibits your brand identity. Some examples of different types of campaigns include:

  • A mail-out of promotional materials (flyers, post cards, etc.)
  • Online advertising
  • Television or radio
  • Print media
  • Social media outreach

 

CAMPAIGNING WITH LONGEVITY GRAPHICS

Whether your company has already experimented with marketing campaigns, or it’s new territory for you, Longevity Graphics can help. A fresh set of eyes can often help you to identify what makes your brand special, and work with you to highlight these unique aspects in a campaign. Longevity is experienced in the set-up of a marketing program, establishing your goals and action plan, as well as the management, testing, and evaluation of a campaign in progress.

Meet the marketing team to discuss

your online marketing goals.

  • Maximize your website exposure, gain relevant traffic! Increase ROI today!