Since 2001, Longevity Graphics has been building websites and implementing successful online marketing strategies for small-medium sized businesses in the Greater Vancouver Area. Our goal is to help business owners and entrepreneurs expand their reach and connect with their target audience online. We are real people with a real passion for what we do.
Contact us to schedule a Free 1-Hour consultation to learn more about our social media services and how we can help you. We can customize your proposal to ensure it suits your needs and fits your budget.
Social media is a term used a lot in this day and age. It is often used to describe what we share on websites and apps like Facebook, Instagram, and LinkedIn. Let’s break it down even further. The ‘social’ part refers to the interaction between people by sharing information with them and receiving information from them. The ‘media’ part refers to a medium of communication. Together, the term means that social media are web-based communication mediums that allow people to interact with each other by both sharing and consuming information.
With the growth social media has seen in recent years, every business should be leveraging the proper social media channels for your industry. Not because it’s trendy – because your target audience is active and engaging with their favourite brands on these platforms. By giving your business the social media touch, you’re not only going to better connect with your customers, but also serve them on a higher level.
If your business isn’t taking advantage of social media, then you’re missing out on the most inexpensive and effective way to reach over half of the world’s population. Yes, there are now over 4 billion people active on social media. Most users log into their accounts at least once per day, many multiple times a day.
In order to connect with your customers, you must be able to show the human side of your brand. The ability to create a real human connection is one of the key benefits of social media for businesses. We recommend introducing your followers to the people who make up your company. These are the faces of people who will be interacting with your customers on a daily basis. You can even showcase how your existing customers are using and benefiting from your products and services.
Do you want to be considered the thought leader in your respective industry? Social media provides you with the opportunity to become the go-to source for information on topics related to your niche. Similar to brand advocacy, thought leadership is an effective way to establish and build consumer trust.
Keep your social media presence entertaining and informative. Staying top of mind will ensure you’re their first stop when they’re ready to make a purchase.
Social media organic posts and paid ads are great ways to drive traffic to your website. We recommend sharing content from your blog or service pages to your social channels. If you think setting up and maintaining the accounts for your business on the many platforms of social media seems like a lot of work, we’ve got you covered.
Longevity Graphics can help set up accounts for platforms such as Facebook, Twitter, LinkedIn, Instagram, Yelp, Pinterest, YouTube, and any others to help you reach your target audience. If keeping these accounts updated with quality content is something you need help with, don’t worry. We can curate and maintain these accounts to best connect with your target audience and show them what your company is all about.
Additionally, all of your social media platforms can be seamlessly incorporated into the design of your main webpage, and vice versa. This expansive network of social media and online presence means that you will diversify your outreach online, increasing web traffic levels to your site. If someone finds one of your YouTube videos, they can easily be connected to your Instagram, your Facebook, and your website. Today, it’s difficult to keep the attention of the average consumer. By employing different strategies of online presence building, you will see an increase in click-through rates and site traffic.