Many business owners don’t realize that managing a Google AdWords account takes a lot of time, effort, and specialized skill to produce real results.
With the help of marketing team, you will get the most out of your AdWords budget and you will reach your business goals and objectives. Our team has demonstrated expertise in hundreds of campaigns and we look forward to helping your business grow. Contact us today to get started.
Google AdWords is Google’s very own online advertising platform. It’s a pay-per-click platform where advertisers pay to display advertising copy, product listings, and video content within the Google Ad Network. Google then places the advertisements on web pages where it believes it will be relevant. This system is partially based on cookies and partly on keywords which are determined by advertisers. Advertisers pay whenever users click on the ads.
The main advantage of using Google AdWords is that you don’t need to wait for your website rankings to improve organically. Using paid search, your website will appear at the top of the search results page and you will see immediate results.
Google AdWords Text Ads are short, consisting of two headlines a maximum of 30 characters each, a description a maximum of 80 characters, and a display URL of 40 characters. Essentially, these ads mimic what the average search result looks like on Google. As you can imagine, search ads are a great way to capture users who are in the research and purchasing stages of the digital sales funnel.
When people open Google, they are looking for something very specific. In most cases, they’re looking to acquire something and they’re literally telling the search engine what they want by typing out the search query.
Google AdWords Display Ads are shown in the form of banners and other ad formats on third-party websites, on the search engine results pages, and in apps that are deemed relevant to your product or service. The main purpose of display advertising is to deliver advertisements to website visitors and increase brand awareness.
Google AdWords Video Ads are shown to users on YouTube. In general, there are two different kinds of YouTube ads – skippable ads and non-skippable ads. Skippable ads are also known as TrueView ads. As they are skippable, they don’t force the viewer to watch it for its entirety. They can be shown in two ways – ‘In Stream’ and ‘In Display’. In contrast, non-skippable ads are ads that force people to watch it for its entirety. Generally, they are 15-20 seconds long and are pre-roll campaigns. In order for the user to watch their desired video, they must watch your ad.