In the earlier days of search engines, off-page SEO was a numbers game. ‘Black Hat’ techniques such as link exchange schemes, shared content directories, and article directories were used to brute-force a particular website to the top of a search engine’s results. However, Google’s algorithm is only growing more complex. Not only will these black hat tricks not work, they are likely to result in a penalty.
Today, the importance of quality links is paramount. While a good quantity of links can help in the dispersal and diversity of your web traffic, authentic link building from credible websites is the best way to see an increase in web traffic.
With so many ways to go about off page SEO, it can be challenging to implement these techniques, and even harder to evaluate their effectiveness. Longevity graphics will intertwine your website with other pages in your industry to direct relevant users to your website for optimized traffic, as well as search engine optimization.
Off-page SEO refers to the different techniques that can be used to improve the position of a website in the search engine results page, without changing anything on the website itself. Search engine optimization (SEO) is the term used to describe the process of getting high-quality traffic from the search engine results page using organic methods. In the past, many people associated off-page SEO with link building; however, off-page SEO also includes:
Since their beginnings, search engines have been trying to find a way to return the best results to the user. Using complex algorithms, companies like Google look at on-page keywords, quality evaluations of your website’s content, as well as off-page SEO. Why? It gives an idea of how the rest of the world perceives your website. A site that is perceived as high-quality and useful will likely have links from other websites. Additionally, it is more likely to be mentioned on social media platforms.
Create Shareable Content
Content is king when it comes to search engine optimization. Creating shareable content is a great way to generate more backlinks to your website. It is important to adequately research your content and always keep it fresh and updated. Assuming you’ve done a good job creating content that engages your demographic, it will make its way around other relevant sectors of the web, eventually leading back to you. This content network is a great way to secure engagement from new consumer bases.
If you have created content that is share-worthy, then don’t hesitate to reach out to influencers in your industry. The internet has created a home base for almost every niche and interest available, and there is almost certainly an influencer in your field that can tout your product or service to their following.
If a reviewer does a piece on your product or service, or a journalist writes an article on your company, they will likely include a hyperlink that will lead users back to your website. Not only does this redirect traffic from the other page to you, it improves your search engine optimization and Google Page Rank. Though this is the most common method of off-page SEO, it is also one of the most effective for gaining exposure and increasing following.
Contribute as a Guest Author
There are lots of high-quality blogs that are open to guest posts from various authors, writing on almost every topic imaginable. This is another great way to show a new consumer base what you and your company is all about, while subtly gathering interest in your brand at the same time.
Social Media Engagement
One of the major off-page SEO techniques is social media engagement. A social media presence will help grow your business and will also help get your more backlinks. Social media is one of the most effective ways of reaching large audiences in a short amount of time, and much of this engagement can be done at no additional cost to you.