A landing page is the final destination of your marketing efforts. Whether it’s a social media campaign or a mail-out, you are directing all interested consumers to this page. From there, they need to be able to easily contact you, make a purchase or get a quote for your services. As this is a crucial element in your online conversion funnel, it’s extremely important to get it right.
Understand where your traffic is coming from, and remain consistent
Often, your company will rely on multiple campaigns at any one time, in order to appeal to as diverse a range of users as possible. Whether your traffic is coming from LinkedIn, Facebook or anywhere else, your landing page must be consistent with the information they’ve already seen. If a user clicks on your advertisement for one thing, and whatever they’re seeking isn’t on your landing page, they won’t stick around.
Keep it simple, make it easy
A landing page should have just one main function: to close. Whatever a converted site visitor looks like for your company, your landing page will be its source. If your website’s goal is to sell products online, then your landing page must be geared towards the user making a purchase. A messy, hard to navigate, or slow loading page will discourage users from making an investment of their time or money with your company, and you’ll lose business as a result.
Strut your status
Today, a brand with a strong identity on social media is found by many consumers to be more credible and trustworthy. If you can incorporate your online status and popularity, your Facebook ‘likes’ count will begin to look more like hundreds or thousands of testimonials. For the site visitor who isn’t quite convinced to participate in your call-to-action, this can shift the scales in your favour.
Perfecting this crucial part of your website can be a challenge – and Longevity Graphics is here to help. Our experienced team of optimization professionals can assist you in having a functional and credible landing page that will entice website visitors and generate leads for your business.