WHAT IS CONVERSION OPTIMIZATION?
Conversion rate optimization (CRO), is the practice of maximising your online business. Though your website can get lots of visitors in a day, it doesn’t do you much good unless they perform a specific action, such as requesting a quote, purchasing a product, or simply consuming your media. This process of ‘converting’ these viewers into business for your company is what is known as CRO.
MORE LEADS, LESS MONEY? MAGIC!
HOW DO I OPTIMIZE MY CONVERSION RATE?
- Split or A/B Testing
One way to identify which aspects of your site are the ‘money-makers,’ is to utilize test methods that allow a webmaster to see which headlines, text, and other content are converting visitors into leads. This method uses the website as your main variable, while your audience remains constant.
- Audience Analysis
In contrast to the testing method, the other school of thought in optimizing conversion is to analyze and understand your audience before making changes. This process takes more time and money to complete, but can often result in a higher conversion rate.
Whichever method your company uses to improve your CRO, the next step is implementing the results of your data. If you found that an increase in regular blog posts caused an uptake in conversion, then maybe it’s time to hire a content writer. If you found pages with pictures improved online sales, then perhaps photography must become a higher priority. Every company is unique, and no two customer bases are alike. Conversion rate optimization is a unique process, and what works for one website may not be the same thing that works for yours.
WE CAN HELP!
CONVERSION OPTIMIZATION WITH LONGEVITY GRAPHICS
If the hypothesis, test, repeat cycle of conversion optimization doesn’t fit into your busy schedule, don’t worry! Longevity Graphics has years of experience in making sure you’re attracting high quality web traffic to your site, turning visitors into leads thanks to great web design and optimization.
Contact Longevity Graphics today for a free one hour consultation, and discover your full online potential.
Meet the marketing team to discuss
your online marketing goals.
- Maximize your website exposure, gain relevant traffic! Increase ROI today!