LinkedIn is a social network made for professionals. Whether you’re a business executive at a public company, a local business owner or even a first-year college student, LinkedIn is for anybody who’s interested in finding new opportunities to grow their careers and connect with other professionals. It can be a very powerful tool for individuals and companies who are looking to make new connections, generate leads, and build their brand.
Now, what can your business accomplish with LinkedIn? Whether you want to build brand awareness, generate leads or establish strategic partnerships, you can connect your business with more than 450 million professionals around the globe. We recommend promoting your LinkedIn Company profile by linking to it from your emails, newsletters, and other marketing channels. Your employees are your biggest advocates. Make sure your team has listed your company as their employer. This will spread the word even more.
From your LinkedIn Company Page, share general company updates, relevant industry news, or even thought leader articles. These posts will appear on your Company Page as well as in your follower’s newsfeeds. You can go even further and promote your best updates to highly targeted audiences using LinkedIn’s Sponsored Content. This can also be used to promote job postings and get it in front of potential candidates.
When you initially think of LinkedIn, you may or may not think about gathering marketing leads. It turns out that a social platform designed to bring business professionals together can do so much more when used wisely for lead generation. The trick is to find the most effective way to leverage the knowledge and expertise of users, while also providing them with something useful in return. Our marketing team can help develop a comprehensive strategy to help you get leads from LinkedIn.