SUCCESSFUL PRESS RELEASES

LONGEVITY GRAPHICS CAN HELP!

Drafting a press release that summarizes your message, catches the attention of publications, all while making your company look good can be a challenge. Longevity Graphics can help you get the facts out, spreading the word about your brand and diversifying your audience.

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HIGH-QUALITY WRITING

A press release is a succinct, information-rich piece of writing intended to pique the interest of journalists or publications. Usually written by a public relations or marketing professional, it should include the essential information, providing a framework for a journalist to easily build a story around. Because the end consumer of a press release will be reading a story written by an objective journalist, it gives credibility to the message you are sending.

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WHAT MAKES A GOOD PRESS RELEASE?

The most important things to make sure your press release includes are:

  • The who, what, when, where, and, most importantly, the why of the information you’re releasing
  • An opening sentence, or lede, that succinctly summarizes the main ideas of the story
  • A call to action that concludes your release, encouraging readers to take steps such as contacting your company, or testing a product

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