Drafting a press release that summarizes your message, catches the attention of publications, all while making your company look good can be a challenge. Longevity Graphics can help you get the facts out, spreading the word about your brand and diversifying your audience.
A press release is a succinct, information-rich piece of writing intended to pique the interest of journalists or publications. Usually written by a public relations or marketing professional, it should include the essential information, providing a framework for a journalist to easily build a story around. Because the end consumer of a press release will be reading a story written by an objective journalist, it gives credibility to the message you are sending.
The most important things to make sure your press release includes are: