Search Engine Optimization

SUCCESSFUL MARKETING

LONGEVITY GRAPHICS CAN HELP!

We have been working in the SEO industry since 2001. Our full-time, in-house marketing team understands the ever-evolving nature of this industry. Because of this, we are always researching and staying up-to-date on the latest industry trends to ensure our clients stay ahead of the competition. Our goal is to help business owners and entrepreneurs best utilize the web for their businesses needs. We are real people with a real passion for what we do.

Contact us to schedule a Free 1-Hour consultation to learn more about our services and how we can help you. We can customize your proposal to ensure it suits your needs and fits your budget.

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SEARCH ENGINE OPTIMIZATION

Search Engine Optimization (SEO) is the process of increasing the quantity and quality of traffic to your website through organic search engine results. It is a way for your website to get traffic from the search results pages on major search engines – for free! How does it work? When someone types in a search query, results like websites, photos, videos and local listings are shown and ranked based on what the search engine considers to be the most relevant to the searcher.

WHAT'S THE DIFFERENCE?

ON-PAGE SEO VS. OFF-PAGE SEO

Search engine optimization can be divided into two different categories:

  • On-Page SEO
  • Off-Page SEO

 

More specifically, on-page SEO has everything to do with the elements on your website. This includes the technical set-up, the quality of your code, the textual and visual content, and the user experience. On page SEO can have a big impact on your website’s ability to rank in search engines.

On-Page SEO refers to all of the elements that you do on your website to help it rank better in search engines.

This may include:

  • Page titles
  • Meta descriptions
  • Meta tags
  • URL structure
  • Body tags
  • High-quality content
  • Keyword density
  • Image SEO
  • Internal links

SO HOW DOES GOOGLE DO IT?

THE RANKINGS ARE IN

Have you ever been curious how your competitors appear so high on the search engine results page?

Google and other search engines use a complex algorithm that takes into account over 200 factors. Based on these factors, it ranks web pages based on relevancy. Google doesn’t explicitly let people know what the factors are; however, through an ever-evolving combination of research, testing, and experience, a good SEO company knows what the most important factors are.

Common factors include:

  • Responsive website design
  • Site speed
  • Site structure
  • Keyword usage
  • Number of inbound links
  • Quality of inbound links

 

The algorithm is designed and set-up by humans; however, the rankings are determined solely on the outcome of the algorithm. There is no manual intervention by humans to make adjustments.

Have you ever noticed your website rise or fall in rankings? This is because Google is constantly reviewing, adjusting, and updating the search results. Movement is dependant on one overall consideration – how the website compares to competing websites.