Today searches via mobile device are increases, and experts are declaring that mobile searchers will continue to increase going forward. 1 in 3 Google searches are now mobile. Mobile SEO is more important than every now.
I am sure at some point you have done a search for something on your mobile device and come to a website that is impossible to navigate. You cant’ find the information that you are looking for, and the website is impossible to read because the text size is so small. I know I have. It is so frustrating!
Having a custom built mobile website, or even a responsive website, that makes your website mobile friendly will help to improve the user experience and even your placement in search engine results pages (SERPs) on mobile devices.
Here are my top 5 mobile SEO strategies that will help you increase your mobile traffic and improve mobile user experience.
Top 5 Mobile SEO Strategies
1. Custom Mobile Website or Mobile Friendly Website
The first step in mobile SEO is having a mobile version of your website! This is very important these days. This will not only increase your chances for ranking higher organically within the search result pages (like Google); it will also improve the user experience.
There is a big debate in the online marketing world about which is better, custom mobile website or responsive. I personally find that custom mobile websites are generally easier to navigate therefore leading to a better user experience. Having a better user experience will always generate higher conversions.
That being said, having a responsive website is not a bad thing. It is definitely better than having a non-mobile version of your website, and if setup well, it can still generate a good user experience. Either will help you increase your chances of out ranking your competitors, without a mobile site, within the SERPs.
2. Understand Mobile-User Intent
Adapt your mobile website based on mobile search. Mobile searchers are unique for the information that they are looking for. Users have different reasons for searching for information via mobile devices. It is important that you understand the user intent so that you can provide the appropriate information.
According to Google, 69 percent of mobile users expect businesses to be within 5 kms of their location, and 55 percent of mobile users want to purchase within the hour. Keeping this is mind, providing location information, hours of operation, and contact information are key to increasing your conversions.
3. Easy to use navigation and buttons
Having a standard navigation on a mobile device makes the website almost impossible to navigate. Mobile websites should be easy to navigate. Building a custom navigation for mobile devices is a must.
Adding click to call and click to email buttons are also incredibly import. It is important for users to be able to contact you easily. Don’t bury important contact information on a contact page that the users needs to navigate to . I recommend setting this information at the bottom of the site that is nested on top of the rest of the information and is always available. This will help to increase the amount of leads you generate from the mobile site.
4. Incorporate Clean Design With a Focus on Usability
Design your mobile site so that your users can move quickly and freely throughout the interface. This is important to the effectiveness of your websites usability. Mobile device screens are quite small in comparison to a desktop or tablet. If too much information is included on the page, it can be overwhelming and busy.
This can lead to a poor user experience and users will bounce from your site to a mobile site that is easier to use. Having a clean design with pertinent information will help to increase the user experience resulting in more conversions. Lots of white space will help to focus on the main goals and direct your users to the information that they are looking for.
5. Speed Up Slow Loading Mobile Pages
Page load speeds can have a significant impact on mobile SEO, mobile user-experience and conversions. Because page load speed is crucial to creating a positive mobile user-experience, it is essential to a successful mobile SEO strategy. You can test your mobile load time via Google webmaster tools speed test.
In conclusion, if you don’t already have a mobile version of your website, I would highly recommend that you look into implementing this sooner than later. Your users expect it! Don’t let your competitors win your customers over because your mobile site isn’t cutting it. Get ahead of your competitors, in mobile search rankings and user experience.