Search Engine Optimization Coquitlam
What is search engine optimization?
Search engine optimization is a way for your website to get traffic from the results pages on major search engines – for free! How does it work? When someone types in a search query, results like websites, photos, videos and local listings are shown and ranked based on what the search engine considers to be the most relevant to the searcher.
Paid ads appear at the very top of the page, followed by the organic results. You will want your business’ website to be appearing as high as possible on the search engine results page. The higher you are, the more website clicks you will receive and consequently, the more leads and customers you will obtain. Search Engine Optimization Coquitlam is the key!
How do search engines rank websites?
Search engines use web crawlers (sometimes referred to as spiders or bots) to crawl the web and build an index of web pages, files, news stories, video and other media. When someone types in a search query, the search engine scours its database and returns only the results it deems to be the most relevant. It then presents the information in the form of a list, ranked from most popular to least popular. Search engines assume that if a site is more popular, it is probably because the information on the page is more valuable.
Search engines each have their own algorithm. This algorithm uses mathematical equations that contain hundreds of variables to determine relevance and popularity.
How should you get started with search engine optimization?
- See what your competition is doing online
- Figure out your best keywords
- Add meta tags
- Start a blog
- Create an active social media presence
- Sign up for free local listings
What are some best practices when getting started with SEO?
- Create good content
- Use your best keywords
- Include linkable content
- Tag your titles
- Create URL’s that make sense to your viewers
- Describe your content
- Link to other popular websites
- Create a sitemap
- Monitor your rankings
What are some SEO mistakes to avoid?
- Keyword stuffing
- Broken links
- Content that is copied or duplicated
- Complicated website navigation
- Not optimizing your website for mobile
- Using flash
Are you ready to start driving more traffic to your website? Longevity Graphics can help! We use proven and ethical search engine optimization strategies to rank your website at the top positions for your specific keyword phrases. Get in contact with us today, and have your website ranking in the top position during the busy, summer months.