Web design has changed a lot over the past few decades, with new technologies and tools appearing all the time. If you want to build a great website that converts visitors into customers, you might think that you should follow the latest flashy trends. But there are some fundamental principles of web design that have remained constant. While trends come and go, and can quickly make your website look outdated, design principles that have stood the test of time guarantee quality design that lasts. Read on to learn about 3 timeless principles of web design that can boost your business’s website!
Consistency and Standards
Imagine a person visiting your site for the first time. They should be able to navigate around easily, without getting lost or experiencing unnecessary confusion. Adhering to well-established web design conventions and maintaining consistency throughout your website helps visitors find what they are looking for, which makes them more likely to make a purchase.
Adherence to Conventions
Over time, many conventions have become entrenched in the world of web design. For example, most websites have the logo at top left. The main navigation is shown along the top on desktop computers, and collapses behind a clickable hamburger (or three line) icon on mobile devices. Besides the hamburger icon, there are many other familiar icons, such as the shopping cart on e-commerce websites. You might be tempted to do something different on your website, thinking yourself more creative, but making use of these familiar design patterns and elements ensures that visitors to your site can leverage their previous experience with other websites to quickly navigate through your site.
Internal Consistency
Your website should also maintain internal consistency, meaning it should have a consistent layout and navigation, a specific colour and typography scheme, and consistent use of images across all the pages of your site. Remember that it’s not just about how it looks, but also how it functions! For example, buttons and menu items should both look the same and behave in a consistent way when they are clicked. Creating cohesion and organization gives visitors a sense of familiarity and trust when they’re browsing different pages or sections within your site. And trust is important to people when choosing which business to buy from.
AESTHETIC AND MINIMALIST DESIGN
Clear and minimalistic design guides visitors through your website and presents them with content in a logical order – without unnecessary clutter. Someone visiting your site usually has a clear goal. They want to understand what you’re offering and decide whether they want to purchase from you. Keeping your site simple and aesthetically pleasing makes it easier for visitors to complete their goal without distraction. You can create a clean look by utilizing white space, and keeping the number of different colours and fonts used to a minimum.
USER EXPERIENCE AND USABILITY
User experience and usability are often overlooked aspects that can determine whether a visitor decides to stay on your site or leaves. User experience design focuses on making sure you’re always designing with your audience in mind. One part of that is usability, which focuses on keeping your website easy to use.
Responsive web design is one of the most important aspects of user experience and usability. Making your website responsive gives visitors a seamless experience across all screens, including smartphones, tablets, laptops, and desktops. With many people accessing websites on their phone and abandoning them when they don’t work well on mobile, it’s crucial to make sure your site is designed for the way people use their devices.
Get a Free Web Design Consultation for Your Business
At Longevity Graphics, we work with business owners to create websites that convert! We design and build WordPress websites using the latest trends and technologies, but with an understanding of proven design principles.
For a limited time, we are also offering 25% off web design and no interest financing. Get in touch with us for a free 1-hour web design consultation to learn how we can help your business reach its online potential.
Part of StrongerBC, B.C’s Economic Recovery Plan is introducing the Launch Online Grant program investing $12 million to help small and medium-sized businesses move their business model online.
This grant provides funding to BC businesses to create an online shop and/or improve its experience to attract new customers and expand to new markets.
The grant pays up to 75% of eligible expenses with a maximum of $7,500 for each business.
It is first come first served so be sure to get the funding while it lasts.
Eligibility
- BC-based business
- Under 149 employees
- Sales of more than $30,000 in the past year
- Does not have an online store currently or has an online store that has a limitation
What the Funding Covers
Funding will help up to 75% of the expenses such as:
- Service provider costs:
- Platform and website development
- Copy and online content writing
- Developing an online inventory of goods and products
- Pictures (including a photographer), stock photos
Digital customer costs:
- E-commerce platform subscription (up to 1 year)
- Online advertising (up to 1 year)
- Search Engine Optimization (SEO)
Banners and other embedded advertising
- Staff training to manage the online shop, learn about digital marketing, etc.
Restrictions
- Successful applicants must use one or more B.C-based service provider(s) to build or improve their online store. You can search for a local service provider here.
- You must start and finish your online shop within 12 weeks
- You must submit a project proposal in order to get funding
Find the full details of the Launch Online Grant here.
Welcome Kelvin
A New Addition to the Longevity Graphics Team
We’re very excited about our growth here at Longevity Graphics over the past two years. We have welcomed many new faces to our team – the most recent being Kelvin – a new Web Developer at Longevity Graphics.
To help introduce him to our clients and followers, read below for a brief Q and A.
1. What are your hobbies and interests?
In my spare time, I like to listen to music and watch movies/TV shows at home. I also like to go camping, crabbing, and hanging out with friends on the weekend.
2. What do you bring to Longevity Graphics?
I have worked as a web developer for a few years now. During this time, I have had the opportunity to work on many interesting projects. My goal with each project is to create a website that the client is proud to share with their friends, family and of course, clientele.
3. Why did you get into the industry?
I chose to pursue Computer Sciences in University because I knew I was passionate about working with computers. The more I studied computer programming, the more I loved it. It’s like playing a game – you are instructing the computer to follow your command to achieve the desired goal.
4. What is your favorite part of the work you do?
My favourite part of the work I do is being able to dive into interesting projects. I like to keep myself up-to-date with modern web technology to always improve my programming skills.
5. Any words of wisdom that you would like to share with our readers?
You’re never too old to learn.
To connect with Kelvin, email him directly at [email protected].
Our team is made up of local, industry experts that help our clients achieve real results online. We specialize in online marketing services and website design and development.
If you are looking to increase revenue from online leads, get in touch with us. We offer a 1-Hour FREE Consultation on all of the services we provide.
At one time or another, every business owner has needed web design services. Around this time, they probably began doing research and looking into the best website designer in their area.
In this blog post, we will discuss the most reliable and trustworthy review and ranking websites out there. These are the first places you should look when seeking out the Best Website Designer in Coquitlam.
Google Reviews
Google has the option for people to write reviews about the places they’ve visited on Google Maps. Google Reviews allows your business to show up in the “Map Pack”. It displays the business name, link to its website, the address, phone number, and the total number of Google Reviews.
Three Best Rated
Three Best Rated is a website that helps you to find the best businesses in a specific category within any city. They display the top company’s information, including Name, Email, Phone and Website URL right on their website.
YELP – The Best 10
YELP’s The Best 10 is a search function within the review website that allows you to see The Best 10 in a specific category within any city. YELP uses automated software to recommend the most helpful and reliable reviews for the YELP community among the millions that they receive.
Are you looking for the Best Website Designer in Coquitlam? Look no further!
Longevity Graphics is rated as the Best Website Designer in Coquitlam on Google Reviews, Three-Best Rated, and Yelp’s The Best 10.
View our Website Design Package Options or Contact Us to schedule your FREE 1-Hour Consultation, today!
Longevity Graphics is a leading web marketing agency that specializes in website design for local businesses in Greater Vancouver. We have launched hundreds of websites for top producing companies and we’re proud of our long list of loyal clients. Our specialized local experts are committed to providing exceptional customer service.