Responsive Design – Why it’s important

October 2, 2015 | Mobile Web Design

Blog Post By Longevity Graphics

Responsive Design – What is it?

Responsive design is having a website that is coded so you don’t have separate mobile, tablet, and PC versions of your site: the site adapts to whatever size screen it’s being displayed on. With a responsive web design, visitors will get all the content they want, in a format they can read. If you don’t have a mobile site at all, 61% of visitors will return to Google to find a site that is easily readable.

Moving forward, it will be extremely critical that your website provides mobile users an easy-to-use experience as this directly impacts the growth of your business. Despite the impressive points shown below, many businesses still do not yet have responsive friendly websites or communications.  Here’s why we think you should upgrade to responsive today:

1) Mobile usage is booming.

•    Over 20% of Google searches are performed on a mobile device.
•    The average amount of time spent on mobile / tablets is about 3 hours a day.
•    Almost 60% of all website traffic is from mobile devices
•    25.85% of all emails are opened on mobile phones, and 10.16% are opened on tablets.
•    80% of internet users own a smart phone.

2) Higher conversion rates & happy visitors.

A well structured and user-friendly responsive website will drive more sales and also make it easier for visitors to find / share information. Responsive design helps modern websites appeal to modern users. According to a calculated figure, 5.1 out of the 6.8 billion-world population are smart phone users. If a user lands on your website and is confused or doesn’t see what they are looking for, there’s a 61% chance they will leave immediately and go to another website (most likely a competitor). It’s also said that if they have a positive experience with your mobile website, a user is 67% more likely to buy a product or use a service.
Mobile users that find your business online have a conversion percentage nearly three times higher than the same search done on a desktop or laptop. Why? Mobile users are on the go. They grab their device and have a specific intent in mind. Mobile searchers are buyers,  assuming you can meet their needs. With 80% of consumers regularly using their smartphones to shop online – this isn’t something you want to miss out on.

3) Search engine optimization.

Responsive development is Google’s recommended approach for mobile web design. Responsive websites will perform better in search rankings because they provide a better user experience than sites that are not mobile friendly.

Going responsive makes it easy for search engine robots to crawl and index your website, ensuring that your page rankings are as high as possible. If you’re sharing links (especially through social media) to your website and it’s responsive you will experience improved brand perception, less bounce rates and boosted website conversions. If you don’t have a

responsive website, not only will you have a lot of frustrated visitors but Google will interpret the high bounce rate as a sign your website isn’t offering relevant content, which is likely to drop your rankings. Mobile phones have a separate Google search algorithm than desktop searches too; so you will want your rankings high for both desktop and mobile searches. Most people do their browsing on mobile and complete their transactions on desktop, so the marriage of the two and having a responsive friendly site is important for complete conversions.

Are you ready!?!

As you can see responsive web design plays an integral role in the level of success of your business and search rankings. Switching over to responsive web design will be a big challenge, but it will prepare you for the future and put you a step ahead of your competitors.

If you are looking for an expert in Responsive Website Design then collaborating with Longevity Graphics is the right choice for your business. Contact us today to get a no obligation quote for your next responsive web, SEO or marketing project.