In the digital ecosystem, a website’s design and its search engine optimization (SEO) are not just parallel roads to success; they are intertwined paths that, when navigated correctly, lead to a destination of high visibility and user engagement. The impact of web design on SEO is profound, influencing how search engines discover, interpret, and rank content. Let’s delve into the design elements that affect a website’s search engine rankings and explore strategies that designers can implement to bolster SEO.

User Experience (UX) and SEO: A Harmonious Relationship

The evolution of search engine algorithms has shifted the focus from mere keyword saturation to the overall user experience (UX). This paradigm shift underscores the importance of UX in SEO strategy. A well-designed website that caters to user experience is a symphony of aesthetics, functionality, and accessibility, all playing in harmony to satisfy the user’s quest for information and ease of use. A website that has been designed with these strategies is more likely to retain visitors, reduce bounce rates, and encourage engagement, all of which are positive signals to search engines.

• Intuitive Navigation: Just as a map guides a traveler, intuitive site navigation directs the user to their desired destination on a website. A logical structure, with a clear hierarchy and easy-to-identify categories, reduces confusion and frustration, keeping users on-site longer.
• Consistent Layouts: Consistency in design elements and layouts across pages creates a familiar environment for users, making navigation second nature. This consistency also aids search engines in understanding page structures and content flow.
• Mobile Responsiveness: With mobile-first indexing, search engines now use the mobile version of a website for ranking and indexing. A responsive design that adapts to various screen sizes is essential for SEO.
• Loading Speed: A website’s loading time is a direct ranking factor. Optimized images, streamlined code, and a reliable hosting solution can significantly improve site speed.In essence, the user experience is a cornerstone of modern SEO. Search engines aim to serve users with the best possible results, and a website that offers a superior user experience is more likely to be rewarded with higher rankings. The symbiotic relationship between web design and SEO is clear: by designing for the user, you inherently optimize for search engines.

In essence, the user experience is a cornerstone of modern SEO. Search engines aim to serve users with the best possible results, and a website that offers a superior user experience is more likely to be rewarded with higher rankings. The symbiotic relationship between web design and SEO is clear: by designing for the user, you inherently optimize for search engines.

Content Visibility and SEO: The Art of Being Seen

The presentation of content on a website is a critical factor that can significantly influence its visibility to both users and search engines. It’s a delicate balance between aesthetics and functionality, where the goal is to captivate the user while also ensuring that the underlying structure of the content is accessible to search engine crawlers. Here’s how designers can achieve this balance:

• Hierarchy and Structure: Using header tags (H1, H2, H3) to structure content helps search engines understand the relative importance of different sections of text.
• Readability: Font choices, text size, and color contrast can impact how easily users can read website content, influencing their time on site and the likelihood to convert.
• Bulleted or Numbered Lists: These break down information into digestible chunks, making it easier for users to scan and for search engines to pick out key points.
• Alt Text for Images: Providing descriptive alt text for images allows search engines to better understand the content and context of visuals, aiding in image search rankings.
• File Names and Formats: Image file names should be descriptive and include relevant keywords if appropriate. The file format and compression should be chosen to balance quality and load time, as both are important for SEO.

The presentation of content is a multi-faceted aspect of web design that requires a strategic approach to satisfy both aesthetic sensibilities and search engine requirements. By crafting content that is both visually engaging and structured for accessibility, designers can significantly enhance a website’s SEO potential.

Technical SEO and Web Design: The Invisible Framework

The technical aspects of web design are akin to the foundation of a building — not always visible but vital for stability and functionality. In the context of SEO, these technical elements ensure that a website is not only accessible to users but also easily navigable by search engine crawlers. Here’s a closer look at these critical components:

• Clean Code: A clean, well-structured HTML/CSS codebase is easier for search engine crawlers to understand. Search engines favor websites with clean, well-organized code, which they can easily crawl and index. Using HTML5 semantic elements such as <header>, <footer>, <article>, and <section> helps define the structure of web content, making it easier for search engines to determine the role and relevance of each page element.
• CSS and JavaScript Optimization: External stylesheets and JavaScript files can reduce code clutter. Minifying these files by removing unnecessary characters without changing functionality can also speed up load times, enhancing SEO.
• URL Structure: User-friendly and keyword-relevant URLs can improve a site’s SEO. They should be concise, easy to read, and indicative of the content’s hierarchy.
• Schema Markup: Implementing schema markup can enhance the way search engines read and represent your page in SERPs, potentially increasing click-through rates.
• Robots.txt: This file tells search engine crawlers which pages or sections of the site should not be crawled. It’s essential to configure this correctly to prevent search engines from missing important content.
• XML Sitemaps: An XML sitemap lists a website’s important pages, making sure search engines can find and crawl them all.
• SSL Certificate: Implementing HTTPS, indicated by a padlock in the browser, encrypts data between the user and the server. Search engines often rank secure sites higher.

The technical aspects of web design form the invisible yet essential framework that supports a website’s discoverability and usability. By mastering these elements, designers and developers can create websites that are not only user-friendly but also optimized for search engines, leading to better rankings and, ultimately, more traffic.

Web Design for Conversion: Aligning Aesthetics with SEO Goals

Ultimately, the goal of SEO is not just to drive traffic but to convert that traffic into meaningful action whether that’s sales, sign-ups, or other forms of conversion. The design of a website plays a pivotal role in guiding visitors through the conversion funnel, from initial interest to final action. Here’s how design intertwines with SEO to not just capture, but convert:

• Call-to-Action (CTA) Buttons: Strategically placed and visually distinct CTA buttons can guide users toward desired actions, such as filling out a lead form, clicking a phone link, or making a purchase.
• Landing Pages: Tailored landing pages can be powerful tools for conversion. They should be designed to match the intent of the visitors, providing them with the exact information they were seeking and guiding them towards a conversion with minimal distractions.
• F-Pattern and Z-Pattern Designs: These design patterns take into account the natural scanning patterns of the eyes when reading content online. Aligning important elements such as key benefits, CTAs, and trust signals (like testimonials) along these patterns can increase the likelihood of conversion.
• Professional Design: A professional and modern design instills confidence in users. Poor design, on the other hand, can raise doubts about a website’s credibility.
• Social Proof: Including elements like customer testimonials, client logos, and trust badges can reassure visitors of the legitimacy and quality of the business or product.
• Privacy Policies and Secure Checkouts: Especially for e-commerce sites, showcasing security measures and clear privacy policies can alleviate users’ security concerns.

In essence, while SEO is the vehicle that brings visitors to the doorstep of a website, design is the welcoming host that invites them in and guides them comfortably toward a desired action. A well-designed website that is optimized for conversion can effectively turn passive visitors into active customers, fulfilling the ultimate goal of SEO.

Continuous Testing and SEO: The Cycle of Improvement

SEO is not a set-it-and-forget-it endeavor. It is a dynamic and continuous process that requires regular attention and adaptation. The digital landscape is ever-changing, with search engine algorithms evolving, competitor strategies shifting, and user behaviors and preferences developing over time. To stay ahead in the SEO game, one must embrace the cycle of testing, analyzing, and refining design elements. Here’s how this process can lead to sustained SEO improvements:

• A/B Testing: Experimenting with different design layouts, color schemes, and content presentations can reveal what resonates best with users.
• Responsive Design Testing: With the variety of devices used to access the internet, ensuring your website is fully responsive is crucial for SEO.
• Load Time Optimization: Website speed is a critical SEO factor. Users expect fast-loading pages, and search engines prioritize speed in their ranking algorithms.
• Technical SEO Audits: Technical SEO elements must be audited regularly to identify and fix issues that could impact search engine indexing and ranking.
• Security Enhancements: As security is a ranking factor, it’s important to regularly update security features on your website. Keep your SSL certificates up to date to maintain website security and trustworthiness. Apply updates and patches to your CMS and plugins to protect against vulnerabilities.
• Analytics: Regularly reviewing analytics data can provide insights into how design changes impact user behavior and SEO performance.

SEO requires a proactive and adaptive approach. By continuously testing and tweaking design elements based on data-driven insights, you can enhance user experience, meet search engine criteria, and ultimately achieve sustained improvements in SEO performance. This iterative process ensures that your website remains competitive, relevant, and aligned with the goals of both users and search engines.

Mastering the Art of SEO-Friendly Website Design

Web design and SEO are deeply interconnected, with each influencing the success of the other. By understanding and implementing design principles that cater to both aesthetics and search engine requirements, designers can create websites that not only captivate users but also climb the ranks of search engine results pages. The digital landscape is ever-changing, and staying abreast of these changes is key to a website’s online success.

Longevity Graphics: Your Website Design and SEO Partner

Choosing a digital marketing agency is a significant decision that can shape the future of your business. With Longevity Graphics, you’re not just hiring a service provider; you’re partnering with a team that shares your vision and works tirelessly to make it a reality.

From experience and customization to local insights and comprehensive services, Longevity Graphics offers a unique blend of qualities that make them an ideal choice for businesses of all sizes.

To contact Longevity Graphics, simply visit our website at www.longevitygraphics.com or feel free to call us directly at 604-942-8486.

If you’re looking to elevate your digital marketing efforts and drive real results, consider Longevity Graphics as your trusted partner. Their dedication to your success is not just a promise; it’s a commitment they live by.

In today’s digital era, understanding the psychology of web design is crucial for creating effective websites that influence user behavior. By delving into the subconscious decision-making processes of users, web designers can leverage various design elements to captivate, engage, and guide visitors. In this blog post, we will explore the fascinating realm of the psychology of web design and discover strategies to influence user behavior.

Color Psychology and the Psychology of Web Design:

The psychology of color plays a significant role in web design, influencing user emotions and behaviors. By employing color psychology techniques, web designers can evoke specific feelings and shape user perceptions. Whether it’s creating a sense of urgency with warm colors like red or orange, or fostering trust and calmness with cool colors like blue and green, understanding the psychological impact of color is essential in optimizing the user experience.

Visual Hierarchy: Guiding User Behavior through Web Design:

In the psychology of web design, visual hierarchy is a powerful tool for guiding user attention and behavior. By strategically arranging visual elements, designers can direct users through the most critical content and actions on a webpage. Size, contrast, and positioning are crucial factors that draw attention to important elements, such as headlines, buttons, or forms. Harnessing the principles of visual hierarchy enhances user engagement and encourages desired user behaviors.

Typography: Influence and Impact on User Behavior:

Typography in web design goes beyond aesthetics; it influences user behavior and sets the tone for the website. The psychology behind font styles and choices is a key aspect of web design. Serif fonts convey tradition and reliability, while sans-serif fonts evoke modernity and simplicity. By carefully selecting font size, weight, and spacing, designers can emphasize key messages, enhance readability, and positively impact user behavior.

Social Proof: Leveraging Psychology for Trust and Action:

In the psychology of web design, social proof plays a vital role in influencing user behavior. Humans seek validation from others, and incorporating social proof elements, such as testimonials, google reviews, or social media widgets, can significantly impact user decisions. By showcasing positive feedback and demonstrating the number of satisfied customers, web designers can build trust, credibility, and encourage users to take desired actions.

Visual Cues: Guiding Users with Psychological Triggers:

Strategic use of visual cues in web design is a powerful technique for influencing user behavior. By incorporating elements like arrows, lines, or images of people looking towards important elements, designers can direct users’ attention and guide their actions. Visual cues create a sense of visual flow and intuitive navigation, making it easier for users to find desired information or complete specific tasks.

Gamification and Microinteractions: Engaging Users through Psychology:

Understanding the psychology behind user behavior is crucial when incorporating gamification and microinteractions into web design. Humans have an innate desire for achievement and enjoyment. Elements such as progress bars, badges, rewards, or interactive animations can create a sense of accomplishment and motivate users to explore further. By carefully implementing these elements, designers can enhance user engagement and encourage desired behaviors.

Understanding The Psychology of Web Design:

In the realm of web design, understanding the psychology behind user behavior is paramount. By leveraging the psychology of web design through color psychology, visual hierarchy, typography, social proof, visual cues, and gamification, designers can create captivating experiences that influence user decisions and actions. Taking a strategic approach to web design can lead to increased user engagement, improved conversion rates, and the achievement of business goals. By continuously studying user behavior and staying updated with emerging design trends, designers can refine their skills and create exceptional web experiences that leverage the power of psychological triggers.

A well-designed website is key to gaining new customers.

Does website design & development really matter? Studies show that a well-designed website will generate more traffic and increase your number of leads. Ultimately, this increase in leads means more sales for your business.

Our website design & development services include the creation of websites that range from entry-level 1-page websites to extensive e-commerce websites.

Visit our Website Design & Development page to inquire about pricing and to learn more.

Designing a website involves a lot more than just choosing colours and typing up content. It’s a multi-dimensional process that involves several stages, from defining the project’s scope to testing and launching the site. Let’s take a look at what’s included in a website design project.

1. Project Definition and Scope

Before any design work begins, it’s crucial to define the purpose and scope of the website. This includes determining what the website aims to achieve, its target audience, and what content it should have. A clear definition of the project will guide the entire design process.

The project scope, on the other hand, defines the specific activities, deadlines, and deliverables involved in the project. Defining the scope prevents the project from expanding beyond its initial expectations, a phenomenon known as “scope creep”.

2. Site Architecture and Wireframing

Once the project’s scope is defined, the next step is to plan the site’s architecture. This involves creating a sitemap that outlines the main areas and pages of the website, ensuring logical navigation for users.

Wireframes are also created at this stage. These are blueprints of each page, showing where various elements such as navigation, content, and images will be located. Wireframes are essential for understanding the website’s functionality and user flow without being distracted by design elements.

3. Design and Mockups

This is where the visual elements come into play. Designing involves selecting colours, typography, and imagery that align with the brand identity and appeal to the target audience. The designer will create a mockup or prototype of the website that includes these design elements, along with the layout determined in the wireframing stage.

4. Content Creation

While design is crucial, content is king. It’s during this stage that the website’s text, images, and videos are discussed and planned. Clients will either provide the content for the website, or the marketing team will write and optimize the content for both users and search engines. This includes writing compelling headlines, informative descriptions, engaging blog posts, and more. For best results, content should be tailored to the target audience and convey the brand’s message effectively.

5. Development

Once the design and content are ready, the next step is to bring them together in the development stage. Developers translate the design mockups into HTML, CSS, and JavaScript to create a functional website. This stage may also involve setting up a Content Management System (CMS) like WordPress, configuring databases, and implementing other back-end tasks.

6. Quality Assurance and Testing

Before a website goes live, it must undergo rigorous testing. This includes checking for any coding errors, broken links, and compatibility issues across different devices and browsers. User testing can also be performed to see how real users interact with the site and make necessary improvements.

7. Launch

The final step in a website design project is launching the website. This means transferring the website from a local development environment to a live server, which makes it accessible to the public. The launch is typically followed by a period of post-launch support to fix any unforeseen issues that arise.

8. Maintenance and Updates

A website is never truly “finished”. It needs regular updates and maintenance to stay relevant and functional. This includes updating content, fixing bugs, improving user experience, and more.

In summary, a website design project involves several distinct but interconnected stages. Each stage requires careful planning and execution to ensure the final product aligns with the initial vision and serves its intended purpose effectively. Understanding what’s included in a website design project can help stakeholders manage their expectations and contribute more effectively to the project’s success.

Need a new website? View our website design packages and contact us for a free consultation and estimate.

Web design has changed a lot over the past few decades, with new technologies and tools appearing all the time. If you want to build a great website that converts visitors into customers, you might think that you should follow the latest flashy trends. But there are some fundamental principles of web design that have remained constant. While trends come and go, and can quickly make your website look outdated, design principles that have stood the test of time guarantee quality design that lasts. Read on to learn about 3 timeless principles of web design that can boost your business’s website!

Consistency and Standards

Imagine a person visiting your site for the first time. They should be able to navigate around easily, without getting lost or experiencing unnecessary confusion. Adhering to well-established web design conventions and maintaining consistency throughout your website helps visitors find what they are looking for, which makes them more likely to make a purchase.

Adherence to Conventions

Over time, many conventions have become entrenched in the world of web design. For example, most websites have the logo at top left. The main navigation is shown along the top on desktop computers, and collapses behind a clickable hamburger (or three line) icon on mobile devices. Besides the hamburger icon, there are many other familiar icons, such as the shopping cart on e-commerce websites. You might be tempted to do something different on your website, thinking yourself more creative, but making use of these familiar design patterns and elements ensures that visitors to your site can leverage their previous experience with other websites to quickly navigate through your site.

Internal Consistency

Your website should also maintain internal consistency, meaning it should have a consistent layout and navigation, a specific colour and typography scheme, and consistent use of images across all the pages of your site. Remember that it’s not just about how it looks, but also how it functions! For example, buttons and menu items should both look the same and behave in a consistent way when they are clicked. Creating cohesion and organization gives visitors a sense of familiarity and trust when they’re browsing different pages or sections within your site. And trust is important to people when choosing which business to buy from.

AESTHETIC AND MINIMALIST DESIGN

Clear and minimalistic design guides visitors through your website and presents them with content in a logical order – without unnecessary clutter. Someone visiting your site usually has a clear goal. They want to understand what you’re offering and decide whether they want to purchase from you. Keeping your site simple and aesthetically pleasing makes it easier for visitors to complete their goal without distraction. You can create a clean look by utilizing white space, and keeping the number of different colours and fonts used to a minimum.

USER EXPERIENCE AND USABILITY

User experience and usability are often overlooked aspects that can determine whether a visitor decides to stay on your site or leaves. User experience design focuses on making sure you’re always designing with your audience in mind. One part of that is usability, which focuses on keeping your website easy to use.

Responsive web design is one of the most important aspects of user experience and usability. Making your website responsive gives visitors a seamless experience across all screens, including smartphones, tablets, laptops, and desktops. With many people accessing websites on their phone and abandoning them when they don’t work well on mobile, it’s crucial to make sure your site is designed for the way people use their devices.

Get a Free Web Design Consultation for Your Business

At Longevity Graphics, we work with business owners to create websites that convert! We design and build WordPress websites using the latest trends and technologies, but with an understanding of proven design principles.

For a limited time, we are also offering 25% off web design and no interest financing. Get in touch with us for a free 1-hour web design consultation to learn how we can help your business reach its online potential.

Website Design Coquitlam

Does website design really matter? Despite your skepticism, studies show that a well-designed website will generate more traffic and increase conversions. Ultimately, this increase in conversions means more sales for your business.

How can website design impact the success of a business? There are many reasons why a well-designed website will attract your ideal customer and prompt them to convert on your website.

Are you a business owner in need of Website Design Coquitlam? Continue reading to learn how Longevity Graphics can help you.

Website Design Coquitlam

Navigation

The most important aspect of a website is the navigation. Website navigation typically includes a navigation bar or a list of different pages on the website. Good navigation should be easy to find and comprehend. In most cases, over-simplified navigation allows for ease of use for a wide range of users.

Branding

It is important for your clients to be able to recognize your company’s brand in all its forms of communication. When elements of the visual communication changes, it can create confusion. When designing a new website, your company’s logo, brand colours, brand messaging, and imagery must be used.

Trust

Trust is incredibly important on the web. It is often the limiting factor that determines whether a user will perform a desired action, like filling out a lead form or making a purchase.

Content

Most users don’t read each web page they visit; rather, they scan each page instead. Eye tracking studies show that most users scan computer screens in an “F” pattern. Because of this, effectively designed websites will display information in order of importance (left to right, and top to bottom).

Some effective tactics include using:

• Headlines
• Sub-headlines
• Relevant images
• Numbers and bullet points
• Sans Serif fonts

Search Engine Optimization

Search engine optimization is a way for your website to get traffic from the results pages on major search engines – for free! How does it work? Visit our Search Engine Coquitlam page to find out.

It’s easy to create a beautiful and functional website, simply by keeping these elements in mind.

Are you looking for Website Design Coquitlam services? Longevity Graphics can help! View our Pricing Packages or Contact Us to schedule your FREE 1-Hour Consultation, today! 

FREE 1-Hour Consultation!

What Should a Seasonal Business Be Doing In The Off-Season?

Do you have a seasonal business?

As a seasonal business owner, your busy summer season is likely winding down. The off-season is the perfect time to evaluate your results. You now have the time to see what worked, what didn’t, and what you could be doing to increase business for the following year.

Did you know that getting started now on improving your online presence can help your business thrive next year? Organic rankings take time, so getting started now will mean your business will be ranked on the first page in Google by next season.

How can you do this? SEO!

What is SEO and why is it important for your business? SEO stands for search engine optimization. When used effectively, it will allow your website to get traffic for free from the search results page on Google. How? When someone types a search into Google, the paid ads appear at the top of the page, followed by the organic results. You want your business to appear as high as possible in the organic results so you can get more page views and ultimately more conversions from your target market.

Take advantage of the “off-season”

If you’re ramping up your SEO right when your business is starting to get busy again, you’re already too late. You will want your website to be SEO optimized months before you know people will be searching for your business,product, and/or service. Even if you’re business is currently closed, SEO is ongoing. A prominent organic search presence is an effective driver for your business.

Getting started with SEO

Here are the top ways to improve the SEO of your website.

• Start with good content
• Use keywords
• Include linkable content
• Tag your titles
• Work on your page URL’s
• Link to other websites
• Create a sitemap

SEO mistakes to avoid

Here are some SEO mistakes to avoid. They will decrease your search results ranking.

• Keyword stuffing
• Broken links
• Copied content
• Not optimizing for mobile
• Using flash

If this sounds like something you would rather leave up to the professionals, work with a trusted SEO partner to ensure you don’t miss out on valuable search engine results page positioning next season. Get in touch with Longevity Graphics and start improving your online marketing strategy now!

Digital. 2016

We are excited to announce that Longevity Graphics’ Owner and Creative Director, Lindsay Viscount, will be a speaker at Digital. 2016. Lindsay will be presenting on the topic of WordPress Marketing Strategies to Enhance Website Conversions.

What is Digital. 2016?

Digital. 2016 is a new marketing conference that will provide those in attendance with advanced marketing strategies and tactics from a variety of world-renowned and local top-tier speakers including Lindsay Viscount, Steve Dotto, Bosco Anthony, Jonathan Christian, Tod Maffin and more.

This isn’t just Marketing 101 – The focus of this conference is digital advertising and paid traffic methods with true conversion strategies that work. The nature of this content is targeted to small and medium-sized businesses, marketing agencies and consultants two focus their business on digital marketing. Digital 2016. will welcome entrepreneurs, seasoned marketers, business owners and executives who want to learn more about intermediate to advanced marketing – without covering the basics.

The conference will run two tracks of presentations. The first will run in the theatre and will feature keynote speakers and panel discussions. The second will be a breakout session boardroom for a more intimate, hands on approach to the topics. The content will be focused on advanced marketing methods that have been proven to deliver results. Proven methods, unique tactics and innovative new strategies will be discussed throughout the conference.

When:

Saturday, October 1, 2016 from 8:00 AM – 6:00 PM

Lindsay’s presentation will take place from 2:10 PM – 2:40 PM

Where:

Anvil Centre – 777 Columbia Street, New Westminster, BC V3M 1B6

Learn More:

To view the schedule for Digital. 2016, click here.

To view the presenters for Digital. 2016, click here.

To register to attend Digital. 2016, click here.

Discount code:

We found a discount code online from Soho. This discount code will provide you with 10% off your ticket for Digital. 2016. Click here to take advantage of this offer.

Students:

Discounts are available for both secondary and post-secondary students who have taken a class in the past 2 semesters. Student and enrollment verification may be required. Please contact [email protected] for your student access code.

We look forward to seeing you there!

Longevity Graphics is a leading web marketing agency that helps business owners grow their business. Since 2001, we have been been building successful web site designs and implementing internet marketing strategies, by providing across-the-board internet services to businesses looking to take advantage of their online marketing potential. We provide a 1-Hour FREE consultation. 

Guide to LinkedIn Advertising

So you’ve been taking advantage of Facebook and Twitter advertising, but have you thought about LinkedIn advertising?

LinkedIn is a professional platform where users can connect and network with other business professionals. People connecting, making referrals and recommendations are nothing new in the world of business. The difference is, people are now able to perform these tasks online, through one social platform. In the year 2016, if you want to engage in the professional community, you must have a LinkedIn profile.

A LinkedIn profile is a page containing elements of a person’s resume, website, Facebook profile and blog posts. Ultimately, it is a presentation of who you are professionally.

Advertising on LinkedIn is a great way for businesses and professionals to reach highly targeted groups of like-minded people.

Creating an Advertising Campaign

To get started, go to your business page. If you’re currently viewing your personal LinkedIn account, look at the top tabs and scroll over Interests. Go to company and then your business page. Again near the top of the page, look for Business Services. If you scroll over this tab, it will open and the Advertise option will appear.

You will now be welcomed to the LinkedIn Campaign Manager. This is the main area to view all your campaigns. There are two types of ads you can create on LinkedIn; sponsored updates and text ads.

Sponsored Updates

• These ads appear in the LinkedIn feed.
• These ads give viewers the option to follow the advertisers LinkedIn company page, click through to the advertiser’s LinkedIn company page or click through to the advertiser’s website using the link and the image in the update.

Text Ads

• These ads appear on the right side of the page.
• These ads are a great way to drive targeted leads across multiple LinkedIn pages.
• These ads only give viewers the option to click through to the advertiser’s website.

Once you have decided which ad is best suited for your advertising campaign, then you will open an account. You will create an account name, choose the currency you wish to pay in, and link the company page that you will be advertising. Name your campaign and decide what language you will be targeting. Next, you will decide where you want to direct users when they click on your ad. As mentioned, you can direct them to your LinkedIn page or your company website.

Now, you will create your ad.  Add a catchy headline, image and content. Your headline should be engaging and include a call to action. After, you will configure your target audience and budget. Finally, you will commence your LinkedIn advertising campaign.

Are you interested in advertising your business on LinkedIn, but you’re not familiar with the platform? We can help! Get in touch with us today. We offer a FREE 1-hour consultation.

Are you thinking about starting a business in Port Coquitlam? We’ve gathered some resources to help you get started.

Visit the City of Port Coquitlam Website

The City of Port Coquitlam  website is a great place to begin when thinking about starting a business in Port Coquitlam. The website has many resources that will help you, prior to ‘opening your doors’.  Click here to visit the City of Port Coquitlam’s Starting a Business page.

Get to know the area… and your competition

If you don’t already live in Port Coquitlam or the Tri-Cities area, it is a good idea to spend some time in the city. This will allow you to get a sense of the successful businesses that are currently operating in the area – including businesses that you will be in competition with. If your business is going to have a store front, you can use this time to search out potential areas for your business to operate.

Create a Website and Social Media Pages

If you’re thinking about starting a business in 2016 – you MUST have a website and social media pages. There is a vast amount of competing businesses in Port Coquitlam and the surrounding areas.

In order to be discovered by potential customers online, you must have an experienced, knowledgeable online marketing company who will be able to optimize your website and social media pages for optimal rankings.

Your online marketing company should be able to:

• Help your website gain top position in search result lists
• Perform keyword research to discover vital search combinations for your business
• Perform meta and title tag development
• Establish HTML code optimization
• Perform inbound link building

If this sounds like something that you will need help with, contact Longevity Graphics for a FREE 1-Hour Consultation. We specialize in working with local clients and helping them rank for their industry specific keywords.

Are you considering outsourcing your website design?

Below are some Pro’s and Con’s of hiring a local web designer vs. outsourcing your web design.

Pro’s of hiring a local web designer:

• Personalized, one-on-one service
• It’s easy to get in contact with your web designer if you have any questions
• You know exactly who will be working on the design of your website and social media pages

Con’s of hiring a local web designer:

• Well, we sure can’t think of any con’s!

Additional Resources

• Sign up your business on the Shop PoCo BIZ Directory; Click Here
• Join the Port Coquitlam Business Improvement Association (BIA); Click Here
• Join the Tri-Cities Chamber of Commerce; Click Here
• Contact Longevity Graphics for a FREE 1-Hour Consultation to learn about the online marketing services they offer; Click Here