Web design has changed a lot over the past few decades, with new technologies and tools appearing all the time. If you want to build a great website that converts visitors into customers, you might think that you should follow the latest flashy trends. But there are some fundamental principles of web design that have remained constant. While trends come and go, and can quickly make your website look outdated, design principles that have stood the test of time guarantee quality design that lasts. Read on to learn about 3 timeless principles of web design that can boost your business’s website!


Consistency and Standards

Imagine a person visiting your site for the first time. They should be able to navigate around easily, without getting lost or experiencing unnecessary confusion. Adhering to well-established web design conventions and maintaining consistency throughout your website helps visitors find what they are looking for, which makes them more likely to make a purchase.

Adherence to Conventions

Over time, many conventions have become entrenched in the world of web design. For example, most websites have the logo at top left. The main navigation is shown along the top on desktop computers, and collapses behind a clickable hamburger (or three line) icon on mobile devices. Besides the hamburger icon, there are many other familiar icons, such as the shopping cart on e-commerce websites. You might be tempted to do something different on your website, thinking yourself more creative, but making use of these familiar design patterns and elements ensures that visitors to your site can leverage their previous experience with other websites to quickly navigate through your site.

Coquitlam Web Design Principles

Internal Consistency

Your website should also maintain internal consistency, meaning it should have a consistent layout and navigation, a specific colour and typography scheme, and consistent use of images across all the pages of your site. Remember that it’s not just about how it looks, but also how it functions! For example, buttons and menu items should both look the same and behave in a consistent way when they are clicked. Creating cohesion and organization gives visitors a sense of familiarity and trust when they’re browsing different pages or sections within your site. And trust is important to people when choosing which business to buy from.


AESTHETIC AND MINIMALIST DESIGN

Clear and minimalistic design guides visitors through your website and presents them with content in a logical order – without unnecessary clutter. Someone visiting your site usually has a clear goal. They want to understand what you’re offering and decide whether they want to purchase from you. Keeping your site simple and aesthetically pleasing makes it easier for visitors to complete their goal without distraction. You can create a clean look by utilizing white space, and keeping the number of different colours and fonts used to a minimum.


UX Design for Website Design in Coquitlam

USER EXPERIENCE AND USABILITY

User experience and usability are often overlooked aspects that can determine whether a visitor decides to stay on your site or leaves. User experience design focuses on making sure you’re always designing with your audience in mind. One part of that is usability, which focuses on keeping your website easy to use.

Responsive web design is one of the most important aspects of user experience and usability. Making your website responsive gives visitors a seamless experience across all screens, including smartphones, tablets, laptops, and desktops. With many people accessing websites on their phone and abandoning them when they don’t work well on mobile, it’s crucial to make sure your site is designed for the way people use their devices.


Get a Free Web Design Consultation for Your Business

At Longevity Graphics, we work with business owners to create websites that convert! We design and build WordPress websites using the latest trends and technologies, but with an understanding of proven design principles.

For a limited time, we are also offering 25% off web design and no interest financing. Get in touch with us for a free 1-hour web design consultation to learn how we can help your business reach its online potential.

Website Design Coquitlam

Does website design really matter? Despite your skepticism, studies show that a well-designed website will generate more traffic and increase conversions. Ultimately, this increase in conversions means more sales for your business.

How can website design impact the success of a business? There are many reasons why a well-designed website will attract your ideal customer and prompt them to convert on your website.

Are you a business owner in need of Website Design Coquitlam? Continue reading to learn how Longevity Graphics can help you.

Website Design Coquitlam

Navigation

The most important aspect of a website is the navigation. Website navigation typically includes a navigation bar or a list of different pages on the website. Good navigation should be easy to find and comprehend. In most cases, over-simplified navigation allows for ease of use for a wide range of users.

Branding

It is important for your clients to be able to recognize your company’s brand in all its forms of communication. When elements of the visual communication changes, it can create confusion. When designing a new website, your company’s logo, brand colours, brand messaging, and imagery must be used.

Trust

Trust is incredibly important on the web. It is often the limiting factor that determines whether a user will perform a desired action, like filling out a lead form or making a purchase.

Content

Most users don’t read each web page they visit; rather, they scan each page instead. Eye tracking studies show that most users scan computer screens in an “F” pattern. Because of this, effectively designed websites will display information in order of importance (left to right, and top to bottom).

Some effective tactics include using:

  • Headlines
  • Sub-headlines
  • Relevant images
  • Numbers and bullet points
  • Sans Serif fonts

Search Engine Optimization

Search engine optimization is a way for your website to get traffic from the results pages on major search engines – for free! How does it work? Visit our Search Engine Coquitlam page to find out.

It’s easy to create a beautiful and functional website, simply by keeping these elements in mind.

Are you looking for Website Design Coquitlam services? Longevity Graphics can help! View our Pricing Packages or Contact Us to schedule your FREE 1-Hour Consultation, today! 

FREE 1-Hour Consultation!

What Should a Seasonal Business Be Doing In The Off-Season?

Seasonal BusinessDo you have a seasonal business?

As a seasonal business owner, your busy summer season is likely winding down. The off-season is the perfect time to evaluate your results. You now have the time to see what worked, what didn’t, and what you could be doing to increase business for the following year.

Did you know that getting started now on improving your online presence can help your business thrive next year? Organic rankings take time, so getting started now will mean your business will be ranked on the first page in Google by next season.

How can you do this? SEO!

What is SEO and why is it important for your business? SEO stands for search engine optimization. When used effectively, it will allow your website to get traffic for free from the search results page on Google. How? When someone types a search into Google, the paid ads appear at the top of the page, followed by the organic results. You want your business to appear as high as possible in the organic results so you can get more page views and ultimately more conversions from your target market.

Take advantage of the “off-season”

If you’re ramping up your SEO right when your business is starting to get busy again, you’re already too late. You will want your website to be SEO optimized months before you know people will be searching for your business,product, and/or service. Even if you’re business is currently closed, SEO is ongoing. A prominent organic search presence is an effective driver for your business.

Getting started with SEO

Here are the top ways to improve the SEO of your website.

  • Start with good content
  • Use keywords
  • Include linkable content
  • Tag your titles
  • Work on your page URL’s
  • Link to other websites
  • Create a sitemap

SEO mistakes to avoid

Here are some SEO mistakes to avoid. They will decrease your search results ranking.

  • Keyword stuffing
  • Broken links
  • Copied content
  • Not optimizing for mobile
  • Using flash

If this sounds like something you would rather leave up to the professionals, work with a trusted SEO partner to ensure you don’t miss out on valuable search engine results page positioning next season. Get in touch with Longevity Graphics and start improving your online marketing strategy now!

Digital. 2016

Digital. 2016

We are excited to announce that Longevity Graphics’ Owner and Creative Director, Lindsay Viscount, will be a speaker at Digital. 2016. Lindsay will be presenting on the topic of WordPress Marketing Strategies to Enhance Website Conversions.

What is Digital. 2016?

Digital. 2016 is a new marketing conference that will provide those in attendance with advanced marketing strategies and tactics from a variety of world-renowned and local top-tier speakers including Lindsay Viscount, Steve Dotto, Bosco Anthony, Jonathan Christian, Tod Maffin and more.

This isn’t just Marketing 101 – The focus of this conference is digital advertising and paid traffic methods with true conversion strategies that work. The nature of this content is targeted to small and medium-sized businesses, marketing agencies and consultants two focus their business on digital marketing. Digital 2016. will welcome entrepreneurs, seasoned marketers, business owners and executives who want to learn more about intermediate to advanced marketing – without covering the basics.

The conference will run two tracks of presentations. The first will run in the theatre and will feature keynote speakers and panel discussions. The second will be a breakout session boardroom for a more intimate, hands on approach to the topics. The content will be focused on advanced marketing methods that have been proven to deliver results. Proven methods, unique tactics and innovative new strategies will be discussed throughout the conference.

Lindsay’s presentation will take place from 2:10 PM – 2:40 PM

Where:

Anvil Centre – 777 Columbia Street, New Westminster, BC V3M 1B6

Learn More:

To view the schedule for Digital. 2016, click here.

To view the presenters for Digital. 2016, click here.

To register to attend Digital. 2016, click here.

Discount code:

We found a discount code online from Soho. This discount code will provide you with 10% off your ticket for Digital. 2016. Click here to take advantage of this offer.

Students:

Discounts are available for both secondary and post-secondary students who have taken a class in the past 2 semesters. Student and enrollment verification may be required. Please contact [email protected] for your student access code.

We look forward to seeing you there!

Longevity Graphics is a leading web marketing agency that helps business owners grow their business. Since 2001, we have been been building successful web site designs and implementing internet marketing strategies, by providing across-the-board internet services to businesses looking to take advantage of their online marketing potential. We provide a 1-Hour FREE consultation

Guide to LinkedIn Advertising

So you’ve been taking advantage of Facebook and Twitter advertising, but have you thought about LinkedIn advertising?

LinkedIn is a professional platform where users can connect and network with other business professionals. People connecting, making referrals and recommendations are nothing new in the world of business. The difference is, people are now able to perform these tasks online, through one social platform. In the year 2016, if you want to engage in the professional community, you must have a LinkedIn profile.

A LinkedIn profile is a page containing elements of a person’s resume, website, Facebook profile and blog posts. Ultimately, it is a presentation of who you are professionally.

Advertising on LinkedIn is a great way for businesses and professionals to reach highly targeted groups of like-minded people.

Creating an Advertising Campaign

To get started, go to your business page. If you’re currently viewing your personal LinkedIn account, look at the top tabs and scroll over Interests. Go to company and then your business page. Again near the top of the page, look for Business Services. If you scroll over this tab, it will open and the Advertise option will appear.

You will now be welcomed to the LinkedIn Campaign Manager. This is the main area to view all your campaigns. There are two types of ads you can create on LinkedIn; sponsored updates and text ads.

Sponsored Updates

  • These ads appear in the LinkedIn feed.
  • These ads give viewers the option to follow the advertisers LinkedIn company page, click through to the advertiser’s LinkedIn company page or click through to the advertiser’s website using the link and the image in the update.

Text Ads

  • These ads appear on the right side of the page.
  • These ads are a great way to drive targeted leads across multiple LinkedIn pages.
  • These ads only give viewers the option to click through to the advertiser’s website.

Once you have decided which ad is best suited for your advertising campaign, then you will open an account. You will create an account name, choose the currency you wish to pay in, and link the company page that you will be advertising. Name your campaign and decide what language you will be targeting. Next, you will decide where you want to direct users when they click on your ad. As mentioned, you can direct them to your LinkedIn page or your company website.

Now, you will create your ad.  Add a catchy headline, image and content. Your headline should be engaging and include a call to action. After, you will configure your target audience and budget. Finally, you will commence your LinkedIn advertising campaign.

Are you interested in advertising your business on LinkedIn, but you’re not familiar with the platform? We can help! Get in touch with us today. We offer a FREE 1-hour consultation.

10797544894_c14c97cb1dAre you thinking about starting a business in Port Coquitlam? We’ve gathered some resources to help you get started.

Visit the City of Port Coquitlam Website

The City of Port Coquitlam  website is a great place to begin when thinking about starting a business in Port Coquitlam. The website has many resources that will help you, prior to ‘opening your doors’.  Click here to visit the City of Port Coquitlam’s Starting a Business page.

Get to know the area… and your competition

If you don’t already live in Port Coquitlam or the Tri-Cities area, it is a good idea to spend some time in the city. This will allow you to get a sense of the successful businesses that are currently operating in the area – including businesses that you will be in competition with. If your business is going to have a store front, you can use this time to search out potential areas for your business to operate.

Create a Website and Social Media Pages

If you’re thinking about starting a business in 2016 – you MUST have a website and social media pages. There is a vast amount of competing businesses in Port Coquitlam and the surrounding areas.

In order to be discovered by potential customers online, you must have an experienced, knowledgeable online marketing company who will be able to optimize your website and social media pages for optimal rankings.

Your online marketing company should be able to:

  • Help your website gain top position in search result lists
  • Perform keyword research to discover vital search combinations for your business
  • Perform meta and title tag development
  • Establish HTML code optimization
  • Perform inbound link building

If this sounds like something that you will need help with, contact Longevity Graphics for a FREE 1-Hour Consultation. We specialize in working with local clients and helping them rank for their industry specific keywords.

Are you considering outsourcing your website design?

Below are some Pro’s and Con’s of hiring a local web designer vs. outsourcing your web design.

Pro’s of hiring a local web designer:

  • Personalized, one-on-one service
  • It’s easy to get in contact with your web designer if you have any questions
  • You know exactly who will be working on the design of your website and social media pages

Con’s of hiring a local web designer:

  • Well, we sure can’t think of any con’s!

Additional Resources

  • Sign up your business on the Shop PoCo BIZ Directory; Click Here
  • Join the Port Coquitlam Business Improvement Association (BIA); Click Here
  • Join the Tri-Cities Chamber of Commerce; Click Here
  • Contact Longevity Graphics for a FREE 1-Hour Consultation to learn about the online marketing services they offer; Click Here