Blog writing for SEO is the process of writing content that will rank on Search Engine Results Pages (SERPs) such as Google. This entails researching keywords, writing high-quality content that matches user intent, and optimizing your content, headers, and images for easy page crawling.
Identifying and setting goals is the first step in all marketing projects. It is no different with blog writing for SEO. I have outlined some common goals below for blog posts.
Knowing who you are writing to and for will help you when it comes time to plan your blog content. Developing personas of your target audience can help you to really understand the audience for your blog content. Important information to identify includes:
Understanding the keywords that searchers are using to find information is key to writing a blog post that will be found in SERPs. Also, knowing how competitive the keywords are will determine whether your content will have an opportunity to rank. Selecting keywords that will drive the right traffic and rank will determine the success of your blog article.
Free Keyword Research Tools
Planning blog content can get a little complicated with all these SEO guidelines. Remember that you are writing the content to answer the searcher’s questions and to provide value.
The best way for you to improve your chances of ranking is by writing high-quality blog posts with user intent in mind that offer a solution to the questions being asked.
What does that look like?
Remember the target audience profile you created. Keep your buyer personas, and their motivations, challenges, and interests in mind. Choosing topics that interest your target audience and that offer solutions to their questions make a successful blog post.
This is one of the most important steps in blog article writing. The keywords that you want to be found for should be used in the article and optimized for important sections of the content.
Refer to your target audience profile again. This will help you to determine where best to distribute your content.
Finally, you will want to measure the success of your blog article. The measurement strategy will be determined by the goal that you set. Google analytics is a great way to measure traffic that has reached your blog article.
Finding out your best performing blog posts will help you to determine what your readers are most drawn to and what they are engaging with. This will help you to determine what future blog posts will be useful to your audience.
Here’s the short answer:
SEO is the process of getting your website ranked organically (or naturally) within the search engine results pages (like Google). You cannot pay Google to rank organically. The results are based on their algorithms.
SEM is paying to have your website show up in the results. This can include paying for ads in Google, in directories, or on social platforms.
The online marketing world has changed dramatically in recent years. Google Ads is one of the platforms driving this change. Google Ads is a paid advertising or pay-per-click (PPC) service offered by Google. It is one of the most effective methods of paid advertising online.
Pay-per-click (PPC) is a type of internet marketing service in which the advertiser pays a fee each time their ad is clicked. Once clicked, the ad directs the searcher to the advertiser’s website. The goal of the advertiser is to get the searcher to perform a predetermined action.
Common Actions Include:
PPC is a way to buy targeted visitors to your website, rather than gaining visits through organic methods.
Primarily based on keyword bids and other relevancy factors, ads will be displayed on the top or on the side of the organic results. Through their search query, searchers reveal their intent to purchase.
Using the results and insights from Google Ads and Google Analytics, advertisers are then able to measure the effectiveness of their ads and the quality of the traffic. They can then refine their ads and make adjustments as necessary.
If Google Ads is a platform you would rather leave up to the experts, then visit our Search Engine Marketing & Pay-Per-Click page to inquire about pricing and to learn more.
Search engine optimization is the process of designing, writing, and coding your website so that there is a better chance that your website will appear at the top of search engine results page, like Google, for your desired keywords. Ultimately, it is a way for your website to get organic traffic from the search engine results page on major search engines – for free!
The simple version: Google reads the content on your site (and other elements) and determines what keywords your website should rank for.
For the techies: Search engines used web crawlers (sometimes referred to as spiders or bots) to crawl the web and build an index of web pages, files, news stories, pictures, videos, and other media. When someone types in a search query, the search engine scours its database and returns only the results it deems to be the most relevant. It then presents the results in the form of a list, ranked from most relevant to least relevant. Each search engine has their own algorithms that use mathematical equations which contain hundreds of variables to determine the relevance and popularity of web pages.
Our team uses proven and ethical search engine optimization strategies to get your website ranked in the top positions for your industry keyword phrases.
Are you ready to start driving more traffic to your website? Visit our Search Engine Optimization page to inquire about pricing and to learn more.
There’s a simple answer to this, it depends on what your goals are.
With SEM you have a lot more control over your campaign. You control your budget, keywords that you want to be found for, geographic area to target, immediacy of rankings, among other things. The down side is that this platform is becoming more competitive so you will have to have a regular budget to accomplish your goals. Once you stop paying for SEM, you will no longer show up in the search engines.
With SEO you may have to be patient to see results. Writing good content, generating back links to that content, and getting reviews takes time. Not to mention that you are competing with everyone in your industry as well as local directories for that first page spot. Working with a professional to complete proper keyword research and selecting the right keywords to target will help you to move in the right direction. And once you do achieve results, the traffic tends to convert higher than SEM and your website rankings will generally be maintained for a period of time. SEO tends to be a long term strategy.
We usually recommend implementing both strategies at the same time to achieve maximum results.
Longevity Graphics specializes in SEO and SEM for small to medium businesses specifically in the trades, professional services, and health services industries.
With search engines like Google dominating the online user experience, it’s crucial for you to cater to the top platforms. To increase traffic, Longevity Graphics uses SEO and SEM techniques to help your website rank for relevant searches (keywords used by the person searching). This is done through organic keyword use, as well as paid avenues such as Google Ads. When used in tandem, these techniques ensure more online success.
Contact Longevity Graphics today for a free one hour consultation, and learn how SEO can make a difference in your business. Call 778-229-5383.
Reputation management is the practice of shaping the public’s perception of a person or an organization. What was originally a public relation term, has grown to encompass online search results as a core part of an individual or entity’s reputation.
Some interesting statistics:
Here’s the bottom line – people are looking at you and your business online and making decisions based on what they find.
How you look online directly impacts your personal and professional life. Here are some of the main reasons why building and managing your online reputation is so important.
Anyone can say anything about you online without getting in trouble. Whether the information they share is true or not, it is out there for other people to see. Some review sites have the option to open an investigation, but many places on the internet simply do not have this option. Unfortunately, there are very few laws in place to protect people who have been affected in these situations.
We do everything online these days and we have the technology in place to track and store all of this activity. That means everything we post on Facebook, everything we search for in Google, every website we visit, every online transaction we make, and every conversation we have through text, exists somewhere online.
Your digital reputation creates significant opportunities. In an increasingly competitive economy, more and more customers are looking for positive information about you online. If you aren’t taking advantage of what your reputation could be, people aren’t seeing your best foot forward.
A reputation management specialist will provide you with the maximum control possible over what people can see about you online.
Our Reputation Management services include:
Contact Longevity Graphics to learn more about the Reputation Management services we offer. We provide a FREE 1-Hour Consultation.
Global data reveals that mobile devices continue to ingrain themselves into consumers’ daily lives. Here are some interesting statistics about mobile device usage:
The fact is, if you are not optimized for mobile you’re ultimately losing sales.
Navigating with a mobile device on a website that is not optimized for mobile use can be very frustrating, and most people today do not have the patience. Research shows that 57% of mobile users will abandon your website if it takes more than 3 seconds to load. On e-commerce websites, 30% will abandon a purchase transaction if the Shopping Cart isn’t optimized for mobile devices.
Not to mention, Google and other major search engines are giving you the hint, too.
“If you haven’t made your website mobile-friendly, you should.” – Google
A desktop version of a website can be difficult to view and navigate on a mobile device. It may require the user to zoom in order to read the page content. In comparison, the mobile-friendly version is readable and immediately usable. This is demonstrated in the image to the right.
The Mobile-First Index
In late 2016, Google began testing its mobile-first index. This index primarily looks at the mobile version of your website for its algorithm and ranking signals, falling back on the
desktop version when there is no
mobile version available.
If your website is not mobile-friendly, that will have an impact on where your website appears on the Google search results page.
(Available until May 15, 2017)
If you are looking for an expert in Mobile Optimization Coquitlam, then collaborating with Longevity Graphics is the right choice for your business. Contact Us Today to learn more!
Search engine optimization is a way for your website to get traffic from the results pages on major search engines – for free! How does it work? When someone types in a search query, results like websites, photos, videos and local listings are shown and ranked based on what the search engine considers to be the most relevant to the searcher.
Paid ads appear at the very top of the page, followed by the organic results. You will want your business’ website to be appearing as high as possible on the search engine results page. The higher you are, the more website clicks you will receive and consequently, the more leads and customers you will obtain. Search Engine Optimization Coquitlam is the key!
Search engines use web crawlers (sometimes referred to as spiders or bots) to crawl the web and build an index of web pages, files, news stories, video and other media. When someone types in a search query, the search engine scours its database and returns only the results it deems to be the most relevant. It then presents the information in the form of a list, ranked from most popular to least popular. Search engines assume that if a site is more popular, it is probably because the information on the page is more valuable.
Search engines each have their own algorithm. This algorithm uses mathematical equations that contain hundreds of variables to determine relevance and popularity.
Are you ready to start driving more traffic to your website? Longevity Graphics can help! We use proven and ethical search engine optimization strategies to rank your website at the top positions for your specific keyword phrases. Get in contact with us today, and have your website ranking in the top position during the busy, summer months.
In the 21st century, Google is the first point of contact between many customers and businesses. From finding businesses nearby to looking up a forgotten phone number, we search keywords in Google to help us find anything and everything we want to know. And if we want to find out how one business compares to another, we Google them to learn about other people’s experiences.
Local search engines love online reviews for one primary reason – consumers love online reviews! Did you know that Google uses these Reviews as a factor in their ranking algorithm.
So, let me start with a very simple example. Let’s say you’re looking for a Website Designer in Coquitlam.
Right away, you can see the user ratings and the number of reviews prominently displayed in both the search results and the accompanying map. If you click on the place pin of one of the businesses, you can also see brief summaries of the latest reviews shown alongside the businesses information including the address, hours of operation and phone number.
This example illustrates the fact that customer reviews are among the first things people see when they search a business category on Google or Google Maps. It has also been shown that positive reviews provide your website with a greater boost to conversion rates compared to any other local SEO effort.
For local businesses, online reviews help increase the degree of trust felt, based on feedback from other people with similar needs. A 2014 study discovered that 88% of consumers trust online reviews as much as personal recommendations from friends and family.
Do you want more Google Reviews for your business and for your website to appear higher in local search engine queries? Ask us how we can get more Google Reviews for you!
Do you know someone who needs help getting their website ranking higher
in Google search engine queries?
SEO stands for search engine optimization. When used effectively, it will allow your website to get traffic for free from the search results pages on Google, Bing and Yahoo. How? When someone types a search into Google, results like websites, videos and local listings are shown based on what the search engine considers to be the most relevant to the searcher.
“80% of people click on the organic search results, making search engine optimization one of the best ways to increase your website traffic.” – YP
An search engine optimized website will rank higher in the organic results. A higher ranked website will get more visitors, page views and ultimately more conversions from the business’ target market.
Get in touch with Longevity Graphics and give the gift of SEO this holiday season.
As a seasonal business owner, your busy summer season is likely winding down. The off-season is the perfect time to evaluate your results. You now have the time to see what worked, what didn’t, and what you could be doing to increase business for the following year.
Did you know that getting started now on improving your online presence can help your business thrive next year? Organic rankings take time, so getting started now will mean your business will be ranked on the first page in Google by next season.
What is SEO and why is it important for your business? SEO stands for search engine optimization. When used effectively, it will allow your website to get traffic for free from the search results page on Google. How? When someone types a search into Google, the paid ads appear at the top of the page, followed by the organic results. You want your business to appear as high as possible in the organic results so you can get more page views and ultimately more conversions from your target market.
If you’re ramping up your SEO right when your business is starting to get busy again, you’re already too late. You will want your website to be SEO optimized months before you know people will be searching for your business,product, and/or service. Even if you’re business is currently closed, SEO is ongoing. A prominent organic search presence is an effective driver for your business.
Here are the top ways to improve the SEO of your website.
Here are some SEO mistakes to avoid. They will decrease your search results ranking.
If this sounds like something you would rather leave up to the professionals, work with a trusted SEO partner to ensure you don’t miss out on valuable search engine results page positioning next season. Get in touch with Longevity Graphics and start improving your online marketing strategy now!
So you’ve been taking advantage of Facebook and Twitter advertising, but have you thought about LinkedIn advertising?
LinkedIn is a professional platform where users can connect and network with other business professionals. People connecting, making referrals and recommendations are nothing new in the world of business. The difference is, people are now able to perform these tasks online, through one social platform. In the year 2016, if you want to engage in the professional community, you must have a LinkedIn profile.
A LinkedIn profile is a page containing elements of a person’s resume, website, Facebook profile and blog posts. Ultimately, it is a presentation of who you are professionally.
Advertising on LinkedIn is a great way for businesses and professionals to reach highly targeted groups of like-minded people.
To get started, go to your business page. If you’re currently viewing your personal LinkedIn account, look at the top tabs and scroll over Interests. Go to company and then your business page. Again near the top of the page, look for Business Services. If you scroll over this tab, it will open and the Advertise option will appear.
You will now be welcomed to the LinkedIn Campaign Manager. This is the main area to view all your campaigns. There are two types of ads you can create on LinkedIn; sponsored updates and text ads.
Once you have decided which ad is best suited for your advertising campaign, then you will open an account. You will create an account name, choose the currency you wish to pay in, and link the company page that you will be advertising. Name your campaign and decide what language you will be targeting. Next, you will decide where you want to direct users when they click on your ad. As mentioned, you can direct them to your LinkedIn page or your company website.
Now, you will create your ad. Add a catchy headline, image and content. Your headline should be engaging and include a call to action. After, you will configure your target audience and budget. Finally, you will commence your LinkedIn advertising campaign.
Are you interested in advertising your business on LinkedIn, but you’re not familiar with the platform? We can help! Get in touch with us today. We offer a FREE 1-hour consultation.
The City of Port Coquitlam website is a great place to begin when thinking about starting a business in Port Coquitlam. The website has many resources that will help you, prior to ‘opening your doors’. Click here to visit the City of Port Coquitlam’s Starting a Business page.
If you don’t already live in Port Coquitlam or the Tri-Cities area, it is a good idea to spend some time in the city. This will allow you to get a sense of the successful businesses that are currently operating in the area – including businesses that you will be in competition with. If your business is going to have a store front, you can use this time to search out potential areas for your business to operate.
If you’re thinking about starting a business in 2016 – you MUST have a website and social media pages. There is a vast amount of competing businesses in Port Coquitlam and the surrounding areas.
In order to be discovered by potential customers online, you must have an experienced, knowledgeable online marketing company who will be able to optimize your website and social media pages for optimal rankings.
If this sounds like something that you will need help with, contact Longevity Graphics for a FREE 1-Hour Consultation. We specialize in working with local clients and helping them rank for their industry specific keywords.
Are you considering outsourcing your website design?
Below are some Pro’s and Con’s of hiring a local web designer vs. outsourcing your web design.