Reputation management is the practice of shaping the public’s perception of a person or an organization. What was originally a public relation term, has grown to encompass online search results as a core part of an individual or entity’s reputation.
 
Some interesting statistics:

Here’s the bottom line – people are looking at you and your business online and making decisions based on what they find.

Why does Reputation Management Matter?

How you look online directly impacts your personal and professional life. Here are some of the main reasons why building and managing your online reputation is so important.

Freedom of Speech

Anyone can say anything about you online without getting in trouble. Whether the information they share is true or not, it is out there for other people to see. Some review sites have the option to open an investigation, but many places on the internet simply do not have this option. Unfortunately, there are very few laws in place to protect people who have been affected in these situations.

Everything and Everyone is Online

We do everything online these days and we have the technology in place to track and store all of this activity. That means everything we post on Facebook, everything we search for in Google, every website we visit, every online transaction we make, and every conversation we have through text, exists somewhere online.

Let the Good Outweigh the Bad

Your digital reputation creates significant opportunities. In an increasingly competitive economy, more and more customers are looking for positive information about you online. If you aren’t taking advantage of what your reputation could be, people aren’t seeing your best foot forward.

Why might someone need an Online Reputation Management Specialist?

A reputation management specialist will provide you with the maximum control possible over what people can see about you online.

Our Reputation Management services include:

  • Create review generation campaigns
  • Provide a review conversion funnel
  • Monitor online reviews
  • Manage online review sentiment

Contact Longevity Graphics to learn more about the Reputation Management services we offer. We provide a FREE 1-Hour Consultation. 

Spring Into Action –
Mobile Optimization Coquitlam

Global data reveals that mobile devices continue to ingrain themselves into consumers’ daily lives. Here are some interesting statistics about mobile device usage:

  • 80% of global consumers own a smartphone
  • 50% of global consumers own a tablet
  • 85% of Google searches are performed on a mobile device

The fact is, if you are not optimized for mobile you’re ultimately losing sales.

Navigating with a mobile device on a website that is not optimized for mobile use can be very frustrating, and most people today do not have the patience. Research shows that 57% of mobile users will abandon your website if it takes more than 3 seconds to load. On e-commerce websites, 30% will abandon a purchase transaction if the Shopping Cart isn’t optimized for mobile devices.

Not to mention, Google and other major search engines are giving you the hint, too.

“If you haven’t made your website mobile-friendly, you should.” – Google

What is Mobile Optimization Coquitlam?

A desktop version of a website can be difficult to view and navigate on a mobile device. It may require the user to zoom in order to read the page content. In comparison, the mobile-friendly version is readable and immediately usable. This is demonstrated in the image to the right.

The Mobile-First Index

In late 2016, Google began testing its mobile-first index. This index primarily looks at the mobile version of your website for its algorithm and ranking signals, falling back on the
desktop version when there is no
mobile version available.

If your website is not mobile-friendly, that will have an impact on where your website appears on the Google search results page.

Regular Price $1250

Spring Promotion $625

(Available until May 15, 2017)

If you are looking for an expert in Mobile Optimization Coquitlam, then collaborating with Longevity Graphics is the right choice for your business. Contact Us Today to learn more!

Get Mobile Optimized

Search Engine Optimization Coquitlam

What is search engine optimization?

Search engine optimization is a way for your website to get traffic from the results pages on major search engines – for free! How does it work? When someone types in a search query, results like websites, photos, videos and local listings are shown and ranked based on what the search engine considers to be the most relevant to the searcher.

Paid ads appear at the very top of the page, followed by the organic results. You will want your business’ website to be appearing as high as possible on the search engine results page. The higher you are, the more website clicks you will receive and consequently, the more leads and customers you will obtain. Search Engine Optimization Coquitlam is the key!

How do search engines rank websites?

Search engines use web crawlers (sometimes referred to as spiders or bots) to crawl the web and build an index of web pages, files, news stories, video and other media. When someone types in a search query, the search engine scours its database and returns only the results it deems to be the most relevant. It then presents the information in the form of a list, ranked from most popular to least popular. Search engines assume that if a site is more popular, it is probably because the information on the page is more valuable.

Search engines each have their own algorithm. This algorithm uses mathematical equations that contain hundreds of variables to determine relevance and popularity.

How should you get started with search engine optimization?

  • See what your competition is doing online
  • Figure out your best keywords
  • Add meta tags
  • Start a blog
  • Create an active social media presence
  • Sign up for free local listings

What are some best practices when getting started with SEO?

  • Create good content
  • Use your best keywords
  • Include linkable content
  • Tag your titles
  • Create URL’s that make sense to your viewers
  • Describe your content
  • Link to other popular websites
  • Create a sitemap
  • Monitor your rankings

What are some SEO mistakes to avoid?

  • Keyword stuffing
  • Broken links
  • Content that is copied or duplicated
  • Complicated website navigation
  • Not optimizing your website for mobile
  • Using flash
  • Cloaking

Are you ready to start driving more traffic to your website? Longevity Graphics can help! We use proven and ethical search engine optimization strategies to rank your website at the top positions for your specific keyword phrases. Get in contact with us today, and have your website ranking in the top position during the busy, summer months.  

Do you want more Google Reviews?

Google Reviews

In the 21st century, Google is the first point of contact between many customers and businesses. From finding businesses nearby to looking up a forgotten phone number, we search keywords in Google to help us find anything and everything we want to know. And if we want to find out how one business compares to another, we Google them to learn about other people’s experiences.

Why should you care about Google Reviews?

Local search engines love online reviews for one primary reason – consumers love online reviews! Did you know that Google uses these Reviews as a factor in their ranking algorithm.

So, let me start with a very simple example. Let’s say you’re looking for a Website Designer in Coquitlam.

web-design-coquitlam

Right away, you can see the user ratings and the number of reviews prominently displayed in both the search results and the accompanying map. If you click on the place pin of one of the businesses, you can also see brief summaries of the latest reviews shown alongside the businesses information including the address, hours of operation and phone number.

This example illustrates the fact that customer reviews are among the first things people see when they search a business category on Google or Google Maps. It has also been shown that positive reviews provide your website with a greater boost to conversion rates compared to any other local SEO effort.

For local businesses, online reviews help increase the degree of trust felt, based on feedback from other people with similar needs. A 2014 study discovered that 88% of consumers trust online reviews as much as personal recommendations from friends and family.

Do you want more Google Reviews for your business and for your website to appear higher in local search engine queries? Ask us how we can get more Google Reviews for you!

I want more Google Reviews!

Are you looking for the perfect gift to give this holiday season?

SEO

Do you know someone who needs help getting their website ranking higher
in Google search engine queries?

What is it and why is it important for a business?

SEO stands for search engine optimization. When used effectively, it will allow your website to get traffic for free from the search results pages on Google, Bing and Yahoo. How? When someone types a search into Google, results like websites, videos and local listings are shown based on what the search engine considers to be the most relevant to the searcher.

“80% of people click on the organic search results, making search engine optimization one of the best ways to increase your website traffic.” – YP

Top 5 reasons your website needs SEO

  1. It helps people find your website
    Your website should be generating leads and attracting new customers. But it won’t be able to do this if nobody can find it.
  2. It’s a cost-effective form of marketing
    Compared to other forms of online marketing, SEO provides the best return on investment.
  3. Your competitors are doing it
    If people are unable to find your website online, they’ll find your competitors’ websites instead.
  4. It builds recognition and trust
    SEO makes your brand image appear stronger because it makes you more recognizable.
  5. It’s a measurable ROI
    Every element of your website can be measured assessed and tweaked for SEO. You can see your return on every dollar you invest.

What can this gift do for a business owner?

An search engine optimized website will rank higher in the organic results. A higher ranked website will get more visitors, page views and ultimately more conversions from the business’ target market.

Get in touch with Longevity Graphics and give the gift of SEO this holiday season.

Give the gift of SEO

What Should a Seasonal Business Be Doing In The Off-Season?

Seasonal BusinessDo you have a seasonal business?

As a seasonal business owner, your busy summer season is likely winding down. The off-season is the perfect time to evaluate your results. You now have the time to see what worked, what didn’t, and what you could be doing to increase business for the following year.

Did you know that getting started now on improving your online presence can help your business thrive next year? Organic rankings take time, so getting started now will mean your business will be ranked on the first page in Google by next season.

How can you do this? SEO!

What is SEO and why is it important for your business? SEO stands for search engine optimization. When used effectively, it will allow your website to get traffic for free from the search results page on Google. How? When someone types a search into Google, the paid ads appear at the top of the page, followed by the organic results. You want your business to appear as high as possible in the organic results so you can get more page views and ultimately more conversions from your target market.

Take advantage of the “off-season”

If you’re ramping up your SEO right when your business is starting to get busy again, you’re already too late. You will want your website to be SEO optimized months before you know people will be searching for your business,product, and/or service. Even if you’re business is currently closed, SEO is ongoing. A prominent organic search presence is an effective driver for your business.

Getting started with SEO

Here are the top ways to improve the SEO of your website.

  • Start with good content
  • Use keywords
  • Include linkable content
  • Tag your titles
  • Work on your page URL’s
  • Link to other websites
  • Create a sitemap

SEO mistakes to avoid

Here are some SEO mistakes to avoid. They will decrease your search results ranking.

  • Keyword stuffing
  • Broken links
  • Copied content
  • Not optimizing for mobile
  • Using flash

If this sounds like something you would rather leave up to the professionals, work with a trusted SEO partner to ensure you don’t miss out on valuable search engine results page positioning next season. Get in touch with Longevity Graphics and start improving your online marketing strategy now!

Guide to LinkedIn Advertising

So you’ve been taking advantage of Facebook and Twitter advertising, but have you thought about LinkedIn advertising?

LinkedIn is a professional platform where users can connect and network with other business professionals. People connecting, making referrals and recommendations are nothing new in the world of business. The difference is, people are now able to perform these tasks online, through one social platform. In the year 2016, if you want to engage in the professional community, you must have a LinkedIn profile.

A LinkedIn profile is a page containing elements of a person’s resume, website, Facebook profile and blog posts. Ultimately, it is a presentation of who you are professionally.

Advertising on LinkedIn is a great way for businesses and professionals to reach highly targeted groups of like-minded people.

Creating an Advertising Campaign

To get started, go to your business page. If you’re currently viewing your personal LinkedIn account, look at the top tabs and scroll over Interests. Go to company and then your business page. Again near the top of the page, look for Business Services. If you scroll over this tab, it will open and the Advertise option will appear.

You will now be welcomed to the LinkedIn Campaign Manager. This is the main area to view all your campaigns. There are two types of ads you can create on LinkedIn; sponsored updates and text ads.

Sponsored Updates

  • These ads appear in the LinkedIn feed.
  • These ads give viewers the option to follow the advertisers LinkedIn company page, click through to the advertiser’s LinkedIn company page or click through to the advertiser’s website using the link and the image in the update.

Text Ads

  • These ads appear on the right side of the page.
  • These ads are a great way to drive targeted leads across multiple LinkedIn pages.
  • These ads only give viewers the option to click through to the advertiser’s website.

Once you have decided which ad is best suited for your advertising campaign, then you will open an account. You will create an account name, choose the currency you wish to pay in, and link the company page that you will be advertising. Name your campaign and decide what language you will be targeting. Next, you will decide where you want to direct users when they click on your ad. As mentioned, you can direct them to your LinkedIn page or your company website.

Now, you will create your ad.  Add a catchy headline, image and content. Your headline should be engaging and include a call to action. After, you will configure your target audience and budget. Finally, you will commence your LinkedIn advertising campaign.

Are you interested in advertising your business on LinkedIn, but you’re not familiar with the platform? We can help! Get in touch with us today. We offer a FREE 1-hour consultation.

10797544894_c14c97cb1dAre you thinking about starting a business in Port Coquitlam? We’ve gathered some resources to help you get started.

Visit the City of Port Coquitlam Website

The City of Port Coquitlam  website is a great place to begin when thinking about starting a business in Port Coquitlam. The website has many resources that will help you, prior to ‘opening your doors’.  Click here to visit the City of Port Coquitlam’s Starting a Business page.

Get to know the area… and your competition

If you don’t already live in Port Coquitlam or the Tri-Cities area, it is a good idea to spend some time in the city. This will allow you to get a sense of the successful businesses that are currently operating in the area – including businesses that you will be in competition with. If your business is going to have a store front, you can use this time to search out potential areas for your business to operate.

Create a Website and Social Media Pages

If you’re thinking about starting a business in 2016 – you MUST have a website and social media pages. There is a vast amount of competing businesses in Port Coquitlam and the surrounding areas.

In order to be discovered by potential customers online, you must have an experienced, knowledgeable online marketing company who will be able to optimize your website and social media pages for optimal rankings.

Your online marketing company should be able to:

  • Help your website gain top position in search result lists
  • Perform keyword research to discover vital search combinations for your business
  • Perform meta and title tag development
  • Establish HTML code optimization
  • Perform inbound link building

If this sounds like something that you will need help with, contact Longevity Graphics for a FREE 1-Hour Consultation. We specialize in working with local clients and helping them rank for their industry specific keywords.

Are you considering outsourcing your website design?

Below are some Pro’s and Con’s of hiring a local web designer vs. outsourcing your web design.

Pro’s of hiring a local web designer:

  • Personalized, one-on-one service
  • It’s easy to get in contact with your web designer if you have any questions
  • You know exactly who will be working on the design of your website and social media pages

Con’s of hiring a local web designer:

  • Well, we sure can’t think of any con’s!

Additional Resources

  • Sign up your business on the Shop PoCo BIZ Directory; Click Here
  • Join the Port Coquitlam Business Improvement Association (BIA); Click Here
  • Join the Tri-Cities Chamber of Commerce; Click Here
  • Contact Longevity Graphics for a FREE 1-Hour Consultation to learn about the online marketing services they offer; Click Here

Social Media Marketing Summer Promotion from Longevity Graphics

social media marketing

Receive a FREE Social Media Audit and learn more about our Summer Social Media Marketing promotion.

Choose 5 Social Media Marketing Platforms and we will:

  • Setup
  • Optimize
  • Manage 

your account.

$1250   $995/month

ACT NOW! Limited Availability

CALL: 604-505-8552 or EMAIL: [email protected]

Platform options: Facebook, Twitter, Instagram, Snapchat, Pinterest, Google+, YELP, Trip Advisor, Just Eat, Zomato (Formally Urban Spoon)

Social Media Marketing Services:

Social Media Marketing Setup

graphics1

We will setup and optimize 5 social media platforms of your choice. By implementing engaging visuals and optimizing all the tools available through the platforms, we will achieve results. A strategy will be developed to ensure a consistent follower growth and engagement with your audience.

Social Media Marketing Content Management

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First and foremost, we will perform an analysis of your industry, competition and clientele base. From there, we will make recommendations for the best content, visuals, and times to reach your audience. We will implement these recommendations, which will maximize your influence and generate relevant leads.

Social Media Marketing Reporting

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On an ongoing basis, our team will analyze the results and provide a report on a monthly basis. Upon analysis, we will create a summary of our findings, make necessary adjustments and recommendations to ensure optimal results on all platforms.

Don’t delay, take advantage of our social media marketing summer promotion and get started right away. Our team of local experts will work with you and help you deliver your message loud and clear. Get your FREE social media marketing audit today.

Longevity Graphics is located in Coquitlam, BC. We specialize in online marketing services as well as web design and web development. For a list of our services or customer testimonials, visit our website today. We offer a FREE one hour consultation.

What is the hummingbird update?

So, what is the Hummingbird update? The Hummingbird update is Google’s newest attempt to streamline their search engine and create a more user friendly service. Hummingbird is designed to yield more precise search results, and give users a more “natural” search experience.

Google named the algorithm “Hummingbird” because it is “precise and fast. The Hummingbird update focuses on user intent rather than the previous system of matching keywords.

Danny Sullivan wrote on this change in his article: FAQ: All About the New Google “Hummingbird” Algorithm: “Hummingbird is paying more attention to each word in the query, ensuring that the whole query-the whole sentence or conversation or meaning-is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching a few words”

Google is clearly trying to create a more natural feeling to the search engine. In contrast with the mechanical keyword based style of the previous operating systems, Hummingbird attempts to truly understand what the user is searching for.

Hummingbird was only announced last week, but sources state that the update was put into effect in between late August and early September. It is being touted as the most significant change to Google’s search engine since 2001; It isn’t so much as update, as it is an entirely new algorithm that Google has chosen to implement.

From the same article Danny Sullivan explained the nature of the change using this analogy: “Think of a car built in the 1950’s. It might have a great engine, but it might also be an engine that lacks things like fuel injection or is unable to use unleaded fuel. When Google switched to Hummingbird, it’s as if it dropped the old engine out of the car and put in a new one. It also did this so quickly that no one really noticed the switch”.

 What does this mean for business owners?

David Amerland, author of “Google Semantic Search” says: “From a strategy point of view this opens the horizon for companies and webmasters considerably. From a practical perspective, they need to identify the USP of each business and become authoritative within it is now a key criteria for continued SEO success. The comparison element that has been integrated suggests that semantic mark-up may begin to confer an advantage now when it comes to helping index information in products and services.”

What this means is that quality rises to the top. To stay competitive In today’s online environment, business owners need to position themselves as people who have the answers to the questions being asked. Quality “likable”, “sharable” and “tweetable” content needs to be created and shared across networks.

What is the hummingbird update? It is Google’s new algorithm: “hummingbird” has made the leap from being a keyword oriented system, to turning google into a program that understands semantic language. Business owners will need to keep the new changes in mind when implementing SEO and building their brands online.