Wondering if digital marketing is worth the cost? Well, in today’s fast-paced digital world, small businesses are constantly looking for ways to reach their target audience and boost sales. One of the most debated topics in this realm is the efficacy and cost-effectiveness of digital marketing. Is it really worth the investment, or are traditional marketing methods sufficient? This blog post aims to shed light on this subject by examining the pros and cons of digital marketing and its ROI (Return on Investment).

What is Traditional Marketing?

Traditional marketing methods refer to the various ways businesses have promoted their products or services before the rise of digital media. These methods have been used for decades and are often considered the foundation of advertising and marketing. Here are some of the most common traditional marketing methods:

• TV Advertising
• Radio Advertising
• Print (newspapers, magazines, brochures, flyers)
• Billboards and Outdoor Advertising
• Direct Mail
• Telemarketing
• Tradeshows and Events
• Networking

The Digital Marketing Landscape

Digital marketing encompasses a wide range of activities, including SEO (Search Engine Optimization), social media advertising, email marketing, content marketing, and PPC (Pay-Per-Click) campaigns. Each of these channels has its own cost structure, reach, and effectiveness, making it crucial for businesses to choose wisely.

Pros of Digital Marketing

1. Targeted Reach

Precision Targeting

2. Measurable Results

Real-Time Analytics

Unlike traditional marketing methods, where measuring the impact can be ambiguous, digital marketing offers real-time analytics. Platforms like Google Analytics provide in-depth data on user behavior, conversion rates, and much more. This enables businesses to make data-driven decisions.

A/B Testing

The digital landscape allows for A/B testing, where you can run two different versions of a campaign to see which performs better. This is invaluable for optimizing your marketing strategies and maximizing ROI.

3. Global Reach

Borderless Marketing

The internet has effectively erased geographical boundaries. With digital marketing, you can reach a global audience without the exorbitant costs associated with international advertising in traditional media.

Localized Campaigns

Even though the reach is global, digital marketing tools allow for localized campaigns. This means you can tailor your marketing efforts to suit local cultures, languages, and consumer behaviors, making your campaigns more effective.

4. Flexibility

Quick Adaptation

The digital world is ever-changing, and consumer trends can shift overnight. Digital marketing offers the flexibility to adapt your campaigns in real-time. If something isn’t working, you can pause or adjust it immediately, saving both time and money.

Multi-Channel Approach

Digital marketing isn’t confined to just one platform or medium. You can integrate various channels like social media, email, SEO, and PPC to create a cohesive and flexible marketing strategy. This multi-channel approach ensures that you can reach your audience wherever they are.

Cons of Digital Marketing

1. High Competition

Market Saturation

The digital space is incredibly crowded, with millions of businesses vying for consumer attention. This saturation makes it challenging for brands, especially smaller ones, to stand out. The competition is not just local but global, adding another layer of complexity to digital marketing efforts.

Cost of Visibility

Due to the high competition, the cost of visibility can be significant. For instance, bidding for popular keywords in PPC campaigns can be expensive. Brands often find themselves in a bidding war, driving up costs and potentially reducing ROI.

2. Skill Requirement

Need for Expertise

Effective digital marketing is not just about posting ads online; it requires a deep understanding of various platforms, consumer psychology, and data analytics. This often necessitates hiring experts or agencies, which can be costly for small businesses.

Constantly Evolving Landscape

The digital marketing landscape is continually evolving, with new tools, algorithms, and platforms emerging regularly. Keeping up with these changes requires ongoing education and adaptation, which can be both time-consuming and expensive.

3. Ad Fatigue

Consumer Desensitization

With the constant bombardment of ads, consumers are becoming increasingly desensitized to digital marketing efforts. This phenomenon, known as “ad fatigue,” can lead to lower engagement rates and, ultimately, wasted ad spend.

Ad Blockers

The rise of ad blockers is another testament to growing consumer annoyance with online ads. According to a report by the Global Web Index, 47% of consumers use an ad blocker today. This makes it even more challenging for businesses to reach their target audience.

Digital Marketing: Cost Analysis

The cost of digital marketing can vary widely depending on the channels used, the target audience, and the scale of the campaign. However, it’s essential to consider the long-term benefits:

1. Customer Lifetime Value (CLV)

Long-Term Benefits

One of the most critical metrics to consider when evaluating the cost of digital marketing is Customer Lifetime Value. CLV measures the total revenue a business expects to earn from a customer throughout their entire relationship. A well-executed digital marketing campaign can attract loyal customers, significantly increasing CLV.

Repeat Business

Digital marketing not only helps in acquiring new customers but also in retaining existing ones. Email marketing campaigns, loyalty programs, and personalized offers are effective ways to keep customers engaged, thereby increasing their lifetime value.

2. Cost-Per-Acquisition (CPA)

Lower Costs

Digital marketing often boasts a lower CPA compared to traditional marketing methods. This is because digital platforms allow for precise targeting, reducing the amount of wasted ad spend on audiences that are unlikely to convert.

Budget Allocation

Understanding CPA is crucial for budget allocation. By knowing how much it costs to acquire a customer through different digital channels, businesses can allocate their budgets more effectively, focusing on channels that offer the best ROI.

3. Scalability

Incremental Growth

One of the beauties of digital marketing is its scalability. As your business grows, your digital marketing efforts can scale alongside it. You can start small, test different strategies, and then invest more in the ones that work.

Cost-Efficiency

The scalability of digital marketing is often cost-efficient. For example, content created for a blog can be repurposed for social media, email newsletters, and other platforms. This multi-use approach can significantly reduce overall marketing costs.

4. Hidden Costs

Time Investment

While digital marketing can be more cost-effective, it’s essential to consider the time investment. Whether it’s the time spent on content creation, campaign management, or data analysis, these hours can add up and should be factored into the overall cost.

Tool Subscriptions

Many digital marketing activities require specialized software for analytics, automation, and campaign management. These subscriptions can be a hidden cost that businesses often overlook.

5. Return on Investment (ROI)

Measurable Outcomes

Digital marketing offers the advantage of measurable outcomes, making it easier to calculate ROI. By tracking metrics like traffic, conversions, and sales, businesses can quickly assess the effectiveness of their digital marketing spend.

Long-Term ROI

It’s also important to consider the long-term ROI, not just immediate results. SEO, for example, may take time to show results, but it provides long-lasting benefits that can offer an excellent ROI in the long run.

By understanding these various facets of cost, businesses can make more informed decisions about their digital marketing investments. While the initial outlay may seem high, the potential for excellent ROI, targeted reach, and scalability often makes digital marketing a worthwhile endeavor.

So, Is Digital Marketing Worth The Cost?

While digital marketing does require an initial investment, the potential for high ROI, targeted reach, and scalability makes it a worthwhile endeavor for most businesses. However, it’s crucial to approach it strategically, keeping in mind your business goals, target audience, and budget constraints.

So, is digital marketing worth the cost? The answer is a resounding yes, provided it’s done right.

Longevity Graphics: Your Digital Marketing Partner

Choosing a digital marketing agency is a significant decision that can shape the future of your business. With Longevity Graphics, you’re not just hiring a service provider; you’re partnering with a team that shares your vision and works tirelessly to make it a reality.

From experience and customization to local insights and comprehensive services, Longevity Graphics offers a unique blend of qualities that make them an ideal choice for businesses of all sizes.

To contact Longevity Graphics, simply visit our website at www.longevitygraphics.com or feel free to call us directly at 604-942-8486.

If you’re looking to elevate your digital marketing efforts and drive real results, consider Longevity Graphics as your trusted partner. Their dedication to your success is not just a promise; it’s a commitment they live by.

SEO for local businesses is crucial! In today’s digital age, where customers rely heavily on online searches to find products and services, local businesses cannot afford to ignore the significance of search engine optimization (SEO). Having a strong online presence is essential for the success of any business, especially for local establishments.

SEO is not just a buzzword but a critical aspect that can significantly impact a local business’s success and growth. Local businesses can significantly benefit from SEO to increase their online visibility, attract more customers, and outshine competitors.

In this article, we will explore why SEO is imperative for local businesses, how it can help them thrive in a competitive marketplace, and how Longevity Graphics can assist them in meeting their SEO needs effectively.

SEO for Local Businesses: Enhanced Local Visibility

SEO plays a crucial role in enhancing visibility for local businesses. When properly executed, local SEO techniques help businesses appear higher in search engine results for local queries, making it easier for potential customers in a specific geographical area to find them. Here’s how SEO enhances local visibility:

Google Business Profile Optimization: Google Business Profile is a free tool provided by Google, allowing businesses to manage their online presence across Google’s platforms, including Google Search and Google Maps. By optimizing their Google Business Profile listing with accurate business information (name, address, phone number), hours of operation, website URL, and relevant categories, local businesses can increase their chances of appearing in local search results.

Local Keywords and Content: Incorporating local keywords into website content, meta tags, and headings helps search engines understand that your business is relevant to local search queries. Producing high-quality, location-specific content also demonstrates your expertise and relevance to local users, improving your visibility in local search results.

Location Pages: If your business has multiple physical locations or serves different areas, creating dedicated location pages on your website can significantly improve local visibility. These pages can include specific details about each location, testimonials, local events, and other relevant information.

NAP Consistency: NAP (Name, Address, Phone number) consistency across all online platforms, including your website, GMB, local directories, and social media profiles, is vital for local SEO. Consistent NAP information builds trust with search engines and potential customers.

Local Citations and Directories: Listing your business in relevant local directories and citation websites (e.g., Yelp, Yellow Pages, Bing Places, Apple Maps) helps improve your local SEO. It signals to search engines that your business is legitimate and relevant to local users.

Customer Reviews and Ratings: Positive customer reviews and high ratings on platforms like Google, Yelp, and Facebook can boost your local visibility. Search engines consider reviews as a trust factor and tend to prioritize businesses with better reputations.

Local Link Building: Building high-quality, relevant backlinks from local websites and organizations can improve your local authority and search engine rankings for local searches.

Geotagged Content and Images: Geotagging your website’s content and images with location information can help search engines connect your business to specific geographic regions and enhance local visibility.

Local Schema Markup: Implementing local schema markup on your website provides search engines with structured data about your business, such as your address, phone number, business hours, and other relevant information. This can lead to rich snippets in search results and increased visibility.

By leveraging these local SEO strategies, businesses can improve their visibility to local customers and increase the likelihood of attracting more foot traffic and online leads from their target local audience.

SEO for Local Businesses: Targeting Relevant Audiences

SEO enables websites to target a relevant audience by optimizing their online presence to match the search intent and interests of their target users. By optimizing their website for relevant keywords and phrases, businesses can attract users who are actively searching for products or services they offer. By focusing on local SEO efforts, businesses can attract targeted traffic and relevant leads, increasing the likelihood of converting those leads into paying customers. Here’s how SEO achieves this:

Keyword Research: SEO starts with thorough keyword research to identify the search terms and phrases potential customers use to find products, services, or information related to the website’s offerings. By targeting these relevant keywords in website content and metadata, the site becomes more visible to users searching for those specific terms.

On-Page Optimization: Websites can optimize their content and structure to match the identified keywords and search intent. This includes optimizing titles, headings, meta descriptions, and content to ensure they align with the interests of the target audience.

Content Creation: SEO encourages the creation of high-quality, valuable, and relevant content that addresses the needs and questions of the target audience. By producing content that meets the user’s search intent, websites can attract and engage their desired audience.

Social Media Integration: Integrating SEO with social media marketing allows websites to extend their reach to their target audience on various social platforms. Social media engagement and shares can indirectly influence SEO by increasing website visibility and driving traffic.

Long-Tail Keywords: In addition to targeting broad keywords, SEO also focuses on long-tail keywords, which are more specific and indicative of the user’s intent. Long-tail keywords are often less competitive and more likely to attract the intended audience.

By implementing effective local SEO strategies, websites can align their content, structure, and overall online presence with the needs and preferences of their relevant audience. This not only enhances the website’s visibility in search engines but also increases the chances of attracting qualified traffic and converting visitors into customers or users.

SEO for Local Businesses: Building Trust and Credibility

Ranking high on search engine result pages (SERPs) instills a sense of trust and credibility in the minds of potential customers. When a local business appears on the first page of search results, users tend to perceive it as more reliable and reputable. A well-optimized website with valuable content and positive reviews also contributes to building trust and authority within the local community.

SEO can contribute significantly to building trust and credibility for a website or business. Here are some ways SEO helps establish trust and credibility:

Organic Search Visibility: High search engine rankings imply that search engines, based on various factors, consider the website to be valuable and relevant to users’ search queries.

Quality Content: SEO encourages the creation of high-quality and valuable content that addresses the needs and interests of the target audience. When users find valuable information on a website, they are more likely to trust the site as a reputable source of information.

Positive Reviews and Testimonials: Positive customer reviews and testimonials on the website or on review platforms enhance the credibility of the business.

Security and HTTPS: Implementing security measures, such as obtaining an SSL certificate and using HTTPS, can boost user trust. Secure websites are indicated by a padlock symbol in the browser’s address bar, assuring users that their data is encrypted and secure.

Awards and Certifications: Websites that rank high in organic search results are perceived as more trustworthy and credible. This may help when applying for awards or certifications.

By implementing SEO best practices and focusing on delivering a positive user experience, a website can enhance its trustworthiness and credibility. Building trust through SEO is an ongoing process that requires consistent efforts in providing value, expertise, and reliability to users and customers.

SEO for Local Businesses: Cost-Effectiveness

Compared to traditional advertising methods, SEO is a cost-effective marketing strategy for local businesses. Local SEO efforts are highly targeted, ensuring that marketing resources are spent efficiently on reaching the right audience. By reaching customers actively searching for specific products or services, local businesses can generate higher returns on investment (ROI) with their SEO efforts.

Here are some reasons why local SEO is considered a cost-effective approach:

Targeted Marketing: Local SEO is highly targeted, focusing on reaching specific audiences in a particular geographical area. By targeting users who are actively searching for products or services in a specific location, local SEO ensures that businesses are directing their efforts to the most relevant and potentially converting audience.

Reduced Ad Spend: Unlike paid advertising, where businesses need to pay for each click or impression, local SEO primarily focuses on organic search results. While there may be some costs associated with optimizing the website and creating content, the ongoing costs of ranking in organic search results are relatively low compared to paid advertising campaigns.

Long-Term Benefits: Local SEO efforts can have a lasting impact on a business’s online presence. Once a website ranks well in local search results, it can continue to attract organic traffic without ongoing advertising costs. This long-term benefit makes it a cost-effective strategy in the long run.

Measurable Results: Local SEO provides opportunities to track and measure the effectiveness of various strategies and tactics. Tools like Google Analytics and Google Business Profile Insights allow businesses to monitor website traffic, user behavior, and conversion rates, helping them make data-driven decisions and optimize their efforts.

While some investments may be required for local SEO, the cost-effectiveness comes from the targeted nature of the strategy, its long-term benefits, and the ability to attract relevant, high-intent customers without ongoing advertising expenses.

SEO for Local Businesses: Staying Ahead of Competitors

Competition in the local business landscape can be fierce. Local businesses that invest in SEO gain a competitive edge over those that do not prioritize their online presence. By consistently optimizing their websites, creating relevant content, and engaging with the local community through various channels, businesses can maintain a competitive position and attract customers away from competitors.

Local SEO can give businesses a competitive advantage in their local market by helping them stay ahead of their competitors in several ways:

Improved Local Visibility: Local SEO techniques, such as optimizing Google Business Profile, creating location-specific content, and obtaining local citations, help businesses appear prominently in local search results. When potential customers search for products or services in their area, businesses with strong local SEO are more likely to be discovered before their competitors.

Targeted Audience Reach: Local SEO focuses on targeting specific geographical areas, allowing businesses to reach their local audience effectively. By tailoring their content and marketing efforts to the needs of the local community, businesses can connect with potential customers who are more likely to convert.

Positive Online Reviews: Local SEO involves encouraging and managing online reviews, which play a significant role in shaping a business’s reputation. Businesses with a higher number of positive reviews and better ratings tend to be preferred by customers over competitors with negative reviews or fewer reviews.

Local Business Knowledge: By actively engaging with the local community and producing location-specific content, businesses demonstrate their knowledge and expertise in the area. This helps build trust with local customers and positions them as authorities in their industry, setting them apart from competitors who may have a broader, less personalized approach.

Adaptation to Algorithm Changes: Search engines frequently update their algorithms to improve search results. A well-executed local SEO strategy involves staying informed about these changes and adapting quickly, which can give businesses an advantage over competitors who may be slower to adjust.

By focusing on local SEO, businesses can establish a strong online presence within their community, connect with their target audience effectively, and differentiate themselves from their competitors. It’s an ongoing process that requires dedication and adaptation, but the long-term benefits can be significant for businesses looking to stay ahead in their local market.

How Longevity Graphics Can Assist with SEO for Local Businesses:

Longevity Graphics is a leading digital marketing agency with extensive expertise in SEO for local businesses. They can provide tailored SEO strategies to boost a local business’s online presence and drive more qualified traffic to their website. Here’s how Longevity Graphics can help:

• Local SEO Optimization: Longevity Graphics will optimize the business’s website for local searches, ensuring it appears in the local pack and Google Maps results, thus increasing visibility in the local community.
• Keyword Research: They will conduct thorough keyword research to identify the most relevant and high-converting keywords for the business, helping them target the right audience effectively.
• On-Page SEO: Longevity Graphics will optimize the website’s structure, content, and meta tags to make it search engine-friendly, enhancing its chances of ranking higher in search results.
• Content Marketing: The agency can create valuable and informative content that resonates with the local audience, establishing the business as an authority in its niche and improving search rankings.
• Local Listings and Citations: Longevity Graphics will ensure the business’s accurate and consistent information is listed in online directories and local citation sites, improving its local search visibility.

Conclusion:

SEO is not just an optional marketing strategy for local businesses; it is a vital tool for survival and success in today’s digital world. With the majority of customers relying on online searches to discover local businesses, ignoring SEO means missing out on valuable opportunities and potential revenue.

By harnessing the power of SEO, local businesses can enhance their local visibility, target the right audience, build trust, and stay ahead of their competitors. Embracing SEO as an integral part of their marketing strategy allows local businesses to thrive, grow, and establish a strong online presence that resonates with their local community. So, if you haven’t already, it’s time to invest in local SEO and unlock the true potential of your local business.

By partnering with Longevity Graphics, local businesses can benefit from a comprehensive and effective SEO strategy that maximizes their online presence and drives more customers to their doorsteps. Embracing SEO as a core marketing strategy is the key to thriving in today’s competitive local market.

If your local business is eager to harness the power of SEO and unlock its full potential, don’t hesitate to get in touch with Longevity Graphics today. Our team of experienced professionals is ready to help your business achieve its online marketing goals and reach new heights of success.

To contact us, simply visit our website at www.longevitygraphics.com or feel free to call us directly at 604-942-8486.

Remember, the right SEO partner can make all the difference in driving more qualified leads to your business and ensuring long-term success in the competitive local market. Take the first step toward a brighter future for your local business and reach out to Longevity Graphics today!

In the fast-paced world of digital marketing, ensuring your website remains relevant, fresh, and at the forefront of search engine results is critical. One of the most effective ways to achieve this is by consistently updating your website content. However, an important question lingers: How often should you update your website content for Search Engine Optimization (SEO)? Let’s dive in.

Understanding the Importance of Regular Website Updates

Before we delve into the frequency of updates, it’s essential to understand why regular content updates matter in the first place. Search engines, particularly Google, have algorithms that favour websites with fresh, updated content. These algorithms are designed to provide users with the most accurate and relevant results. Websites that regularly update their content are seen as more relevant, thereby earning a higher position in search engine results pages (SERPs).

The Ideal Frequency of Updating Website Content

A blanket answer for how often you should update your website content isn’t possible due to the varying needs and scales of different businesses. However, many SEO experts generally agree that you should aim to update your website content at least once a week. It’s important to note that “updating content” doesn’t always mean creating new blog posts or pages, but can also involve revising existing content to ensure its relevance, adding new information, or even changing the website’s visual design.

Website Content – Quality Over Quantity

While frequency is important, it should never come at the expense of quality. High-quality, engaging content that provides value to users will always outshine content churned out for the sake of maintaining a posting schedule. Search engines prioritize quality content that engages users, as this indicates the website’s relevance and usefulness.

So, before rushing to meet a strict update schedule, ensure your content is thoroughly researched, well-written, and tailored to your target audience. Remember, content updates should be meaningful, not just cosmetic.

Regularly Auditing Your Website Content

An effective strategy to maintain the relevance and freshness of your website content is performing regular content audits. A content audit involves evaluating your website’s existing content to identify outdated or irrelevant pieces that need updating or deletion.

By conducting audits, you can maintain the quality of your content, ensure relevance, identify gaps in your content strategy, and create a schedule for updating old posts or creating new ones. The frequency of audits depends on the size and nature of your website, but aiming for a bi-annual or annual audit is usually a good starting point.

Experimenting and Monitoring

The process of finding the perfect updating frequency for your website requires experimenting and monitoring your website’s performance. Use SEO tools like Google Analytics to understand how your content updates affect your website’s traffic and rankings.

Remember that SEO is a long-term strategy, and it may take time to see significant results. Don’t be disheartened if immediate changes aren’t evident. Patience, consistency, and adapting your strategy based on performance data are key.

Conclusion

Updating website content regularly is an integral part of SEO, helping you maintain your site’s relevance and visibility in search engine results. However, the frequency of updates depends on your specific needs, your capacity to produce high-quality content, and your target audience’s demands. Never compromise quality for quantity, and remember to conduct regular audits of your website content. The process might require patience and persistence, but the payoff in improved SEO rankings will be well worth the effort.

Remember: SEO isn’t a one-size-fits-all game. Keep experimenting, keep learning, and most importantly, keep your content fresh, relevant, and engaging!

WHATS THE DIFFERENCE BETWEEN SEO AND SEM?

Here’s the short answer:

SEO is the process of getting your website ranked organically (or naturally) within the search engine results pages (like Google). You cannot pay Google to rank organically. The results are based on their algorithms.

SEM is paying to have your website show up in the results. This can include paying for ads in Google, in directories, or on social platforms.

For a more detailed answer, and to find which is better (or right for your business) keep reading below.

SEARCH ENGINE MARKETING (SEM) & PAY-PER-CLICK

The online marketing world has changed dramatically in recent years. Google Ads is one of the platforms driving this change. Google Ads is a paid advertising or pay-per-click (PPC) service offered by Google. It is one of the most effective methods of paid advertising online.

Pay-per-click (PPC) is a type of internet marketing service in which the advertiser pays a fee each time their ad is clicked. Once clicked, the ad directs the searcher to the advertiser’s website. The goal of the advertiser is to get the searcher to perform a predetermined action.

Common Actions Include:

• Filling out a lead form
• Completing a sale
• Signing up for a newsletter

PPC is a way to buy targeted visitors to your website, rather than gaining visits through organic methods.

Primarily based on keyword bids and other relevancy factors, ads will be displayed on the top or on the side of the organic results. Through their search query, searchers reveal their intent to purchase.

Using the results and insights from Google Ads and Google Analytics, advertisers are then able to measure the effectiveness of their ads and the quality of the traffic. They can then refine their ads and make adjustments as necessary.

If Google Ads is a platform you would rather leave up to the experts, then visit our Search Engine Marketing & Pay-Per-Click page to inquire about pricing and to learn more.

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SEARCH ENGINE OPTIMIZATION (SEO)

What exactly does SEO mean?

Search engine optimization is the process of designing, writing, and coding your website so that there is a better chance that your website will appear at the top of search engine results page, like Google, for your desired keywords. Ultimately, it is a way for your website to get organic traffic from the search engine results page on major search engines – for free!

How it works:

The simple version: Google reads the content on your site (and other elements) and determines what keywords your website should rank for.

For the techies: Search engines used web crawlers (sometimes referred to as spiders or bots) to crawl the web and build an index of web pages, files, news stories, pictures, videos, and other media. When someone types in a search query, the search engine scours its database and returns only the results it deems to be the most relevant. It then presents the results in the form of a list, ranked from most relevant to least relevant. Each search engine has their own algorithms that use mathematical equations which contain hundreds of variables to determine the relevance and popularity of web pages.

Our team uses proven and ethical search engine optimization strategies to get your website ranked in the top positions for your industry keyword phrases.

Are you ready to start driving more traffic to your website? Visit our Search Engine Optimization page to inquire about pricing and to learn more.

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What’s better? SEO or SEM

There’s a simple answer to this, it depends on what your goals are.

With SEM you have a lot more control over your campaign. You control your budget, keywords that you want to be found for, geographic area to target, immediacy of rankings, among other things. The down side is that this platform is becoming more competitive so you will have to have a regular budget to accomplish your goals. Once you stop paying for SEM, you will no longer show up in the search engines.

With SEO you may have to be patient to see results. Writing good content, generating back links to that content, and getting reviews takes time. Not to mention that you are competing with everyone in your industry as well as local directories for that first page spot. Working with a professional to complete proper keyword research and selecting the right keywords to target will help you to move in the right direction. And once you do achieve results, the traffic tends to convert higher than SEM and your website rankings will generally be maintained for a period of time. SEO tends to be a long term strategy.

We usually recommend implementing both strategies at the same time to achieve maximum results.

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Are you looking for a great SEO company in Coquitlam to work with?

Longevity Graphics specializes in SEO and SEM for small to medium businesses specifically in the trades, professional services, and health services industries.

With search engines like Google dominating the online user experience, it’s crucial for you to cater to the top platforms. To increase traffic, Longevity Graphics uses SEO and SEM techniques to help your website rank for relevant searches (keywords used by the person searching). This is done through organic keyword use, as well as paid avenues such as Google Ads. When used in tandem, these techniques ensure more online success.

Contact Longevity Graphics today for a free one hour consultation, and learn how SEO can make a difference in your business. Call 778-229-5383.

Have you heard of the term low-hanging fruit? It’s one of those common business clichés that people use to describe activities that would yield fast, easy results. In sales, this may include up-selling your current clients. Does such an activity exist in the digital marketing realm? It sure does! It’s called remarketing.

When properly executed, it can deliver 10x greater returns on investment compared to ads served to cold audiences. So, how exactly does it all work?

“Remarketing lets you show ads to people who’ve visited your website. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads across their different devices.” – Google

If you’ve ever been browsing online and then noticed the product you were shopping for following you around on various platforms, then you’ve seen the effects of remarketing in action.

Benefits of Remarketing

Remarketing is a powerful online marketing technique as it allows you to stay connected with your target audience, even after they leave your website. By presenting your ads to visitors as they browse other parts of the web, you are gaining brand exposure, becoming more recognizable, and making people more likely to purchase.

The main benefits include:

• Large-scale reach of Google
• Access to people who are most likely to buy
• Create marketing lists to achieve a specific goal

Understanding your Goals

There are three kinds of remarketing campaigns that you might want to run.

1. Aimed at people who did not take a certain action on a page
2. Targeting those who made it to the checkout process, but did not complete their purchase
3. For people who have not seen a page that you would like them to view

So, what action do you want your potential customer to take when presented your campaign? It is important to understand what your end goal is prior to setting up your campaign.

Getting Started

Follow the instructions below to successfully set up your own campaign.

1. Create a Google AdWords account
2. Add Remarketing Tags to your website
3. Create a Remarketing list
4. Create or use an existing campaign type that is supported
5. Select your audience

If you want the guidance of an internet marketing expert, set up a FREE 1-Hour Consultation to get started today! Longevity Graphics specializes in search engine marketing. Click here to view our current Internet Marketing Clients. 

PPC Marketing Coquitlam

The online marketing world has changed dramatically in recent years. Google AdWords is one of the platforms creating this change. Google AdWords is a paid advertising or pay-per-click (PPC) service offered by Google. It is one of the most effective methods of paid advertising online.

Google AdWords is used by organizations of all sizes. These organizations all have one thing in common. They want to reach a large number of people who search for information, products, and services online.

What is PPC Marketing Coquitlam?

PPC stands for pay-per-click. It is a type of internet marketing in which the advertiser pays a fee each time their ad is clicked. When clicked, the ad directs the searcher to a landing page. The goal of the advertiser is to get the searcher to perform a predetermined task. Generally, this task is to purchase a product or service. Essentially, PPC is a way to buy visits to your website, rather than obtaining the visits through organic methods.

How Does PPC Marketing Coquitlam Work?

Let’s take a look at the image above. In this example, I searched for Website Design Coquitlam in Google. As you can see, a PPC ad for Longevity Graphics appeared at the top of the page above the organic results. This ad includes the same information as the typical Google search results. Additionally, it includes:

• Address
• Phone Number
• Hours of Operation
• Highlighted Services

PPC Marketing is Good for Everyone

Searchers – Research indicates that searchers click on paid search ads more than any other form of digital marketing. This means that people don’t mind being advertised to through this medium, as long as the products and services that appear actually fit their needs.

Advertisers – Through their search query, searchers reveal their intent to purchase. Using the results from Google AdWords and Google Analytics, advertisers are able to measure the quality of traffic that results from PPC clicks. They can then refine their ads to achieve different results.

Search engines – PPC Marketing allows search engines to cater to searchers and advertisers simultaneously. As long as search engines continue to display relevant ads to searchers and provide measurable information to advertisers, then both parties will remain happy.

PPC Keyword Research

Conducting keyword research can be a very time-consuming task. However, it is incredibly important as your entire PPC campaigns are built around the keywords you choose. An effective PPC keyword list should be:

• Relevant
• Exhaustive
• Expansive

If Google AdWords and PPC Keyword Research are tasks you would rather leave up to the professionals, then get in contact with Longevity Graphics for your PPC Marketing Coquitlam services, today! We provide a FREE 1-Hour Consultation so you can learn about the services we offer.

FREE 1-Hour Consultation!

Are you thinking about starting a business in Port Coquitlam? We’ve gathered some resources to help you get started.

Visit the City of Port Coquitlam Website

The City of Port Coquitlam  website is a great place to begin when thinking about starting a business in Port Coquitlam. The website has many resources that will help you, prior to ‘opening your doors’.  Click here to visit the City of Port Coquitlam’s Starting a Business page.

Get to know the area… and your competition

If you don’t already live in Port Coquitlam or the Tri-Cities area, it is a good idea to spend some time in the city. This will allow you to get a sense of the successful businesses that are currently operating in the area – including businesses that you will be in competition with. If your business is going to have a store front, you can use this time to search out potential areas for your business to operate.

Create a Website and Social Media Pages

If you’re thinking about starting a business in 2016 – you MUST have a website and social media pages. There is a vast amount of competing businesses in Port Coquitlam and the surrounding areas.

In order to be discovered by potential customers online, you must have an experienced, knowledgeable online marketing company who will be able to optimize your website and social media pages for optimal rankings.

Your online marketing company should be able to:

• Help your website gain top position in search result lists
• Perform keyword research to discover vital search combinations for your business
• Perform meta and title tag development
• Establish HTML code optimization
• Perform inbound link building

If this sounds like something that you will need help with, contact Longevity Graphics for a FREE 1-Hour Consultation. We specialize in working with local clients and helping them rank for their industry specific keywords.

Are you considering outsourcing your website design?

Below are some Pro’s and Con’s of hiring a local web designer vs. outsourcing your web design.

Pro’s of hiring a local web designer:

• Personalized, one-on-one service
• It’s easy to get in contact with your web designer if you have any questions
• You know exactly who will be working on the design of your website and social media pages

Con’s of hiring a local web designer:

• Well, we sure can’t think of any con’s!

Additional Resources

• Sign up your business on the Shop PoCo BIZ Directory; Click Here
• Join the Port Coquitlam Business Improvement Association (BIA); Click Here
• Join the Tri-Cities Chamber of Commerce; Click Here
• Contact Longevity Graphics for a FREE 1-Hour Consultation to learn about the online marketing services they offer; Click Here

Have you heard of Urbanspoon? How about Zomato?

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Social Media Marketing Summer Promotion from Longevity Graphics

Receive a FREE Social Media Audit and learn more about our Summer Social Media Marketing promotion.

Choose 5 Social Media Marketing Platforms and we will:

• Setup
• Optimize
• Manage 

your account.

$1250   $995/month

ACT NOW! Limited Availability

CALL: 604-505-8552 or EMAIL: [email protected]

Platform options: Facebook, Twitter, Instagram, Snapchat, Pinterest, Google+, YELP, Trip Advisor, Just Eat, Zomato (Formally Urban Spoon)

Social Media Marketing Services:

Social Media Marketing Setup

We will setup and optimize 5 social media platforms of your choice. By implementing engaging visuals and optimizing all the tools available through the platforms, we will achieve results. A strategy will be developed to ensure a consistent follower growth and engagement with your audience.

Social Media Marketing Content Management

First and foremost, we will perform an analysis of your industry, competition and clientele base. From there, we will make recommendations for the best content, visuals, and times to reach your audience. We will implement these recommendations, which will maximize your influence and generate relevant leads.

Social Media Marketing Reporting

On an ongoing basis, our team will analyze the results and provide a report on a monthly basis. Upon analysis, we will create a summary of our findings, make necessary adjustments and recommendations to ensure optimal results on all platforms.

Don’t delay, take advantage of our social media marketing summer promotion and get started right away. Our team of local experts will work with you and help you deliver your message loud and clear. Get your FREE social media marketing audit today.

Longevity Graphics is located in Coquitlam, BC. We specialize in online marketing services as well as web design and web development. For a list of our services or customer testimonials, visit our website today. We offer a FREE one hour consultation.

As a student, I was extremely grateful to receive an internship at Longevity Graphics. Knowing that marketing and design are the fields I wish to work in, they gladly welcomed me. My first internship took place last summer, and I am happy to say that I have come back for the second year!

When I first came to Longevity Graphics, right away, I was accepted into their team. The atmosphere and the knowledge of the office made it easier to learn new things. Coming into the office, I was surely not as experienced as others. But soon enough, thanks to their help, I feel I have become much more knowledgeable about marketing and design.

Here are some of the things I have learned:

1. While designing projects for customers, keep key ideas of what they suggested in mind. Your job is to create their visualization, not your own.
2. Make tons of different drafts for the customer to choose from.
3. While on the phone, don’t be afraid to ask for what you want.
4. While making your first campaign on Google Ad words, make sure it is perfect. If it’s not perfect, you might mess up future campaigns.
5. Save everything. Twice even.
6. Don’t be afraid to ask questions.

Working at Longevity Graphics has been a great opportunity and I am very grateful for the experience.

Thank you Longevity, you guys are the best!