Remarketing is a powerful online marketing technique as it allows you to stay connected with your target audience, even after they navigate away from your website. By staying connected with your audience, you are gaining brand exposure, becoming more recognizable, and making people more likely to purchase.
Remarketing on LinkedIn targets people who have already visited your website and serves ads to them. This social platform is best for companies and industries whose target audience includes a professional audience.
Here are three steps to set up LinkedIn Retargeting for your business.
1. Add the LinkedIn Insight Tag to your website
Once the tag has been added, sign into Campaign Manager, click on Tools, and then Insight Tag. If your tag has been added correctly, your website will be listed as Verified.
2. Create Audiences to Retarget
Once you’ve confirmed that your Insight Tag has been added correctly, navigate to the audience creation page in Campaign Manager. Click on Create an Audience to retarget. Follow the setup steps to define website segments for your campaigns.
When creating your audiences, you may want to target all of your website visitors or a certain group of visitors. You can customize your audiences with filters. Learn more about using filters.
3. Grow Your Audience
After you’ve installed the Insight Tag and defined audience segments, your audience will begin to grow. Each new LinkedIn member who visits your website will be added to audience list.
LinkedIn states that every website segment must have at least 300 names before your ads can be presented to the retargeted audience.
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