We’re very excited about our growth here at Longevity Graphics. We have welcomed many new faces to our team – the most recent being Cristina – a new Administrative and Personal Assistant at Longevity Graphics. Cristina will be covering for Eva while she is away on maternity leave.
To help introduce her to our clients and followers, read below for a brief Q and A.
I enjoy doing many things. I love to read and I try to do this whenever I have some free time. My favourite writers are Hermann Hesse and Mario Vargas Llosa.
I also enjoy painting in acrylic. I’m not a professional painter, but my family thinks I am very good at it.
Watching movies and documentaries on Netflix, going for walks among nature or by the ocean, watching my son’s soccer games, and listening to music are some other things that keep me busy in my spare time.
I bring my easy-going personality and a positive attitude, along with some previous office experience (having worked in retail, the automotive field, and construction).
I have always enjoyed learning and trying new things. Website design was just the next point on my list! I find the entire process to be very interesting and I hope I’ll learn as much as I can about it while working for Longevity Graphics.
I enjoy the variety of the job – no two days are ever the same. There is always something new to do and something new to learn.
Don’t take life too seriously. Just be happy.
Longevity Graphics specializes in Web Design and Online Marketing in Coquitlam. Contact us to learn how we can help you grow your business. We offer a 1-Hour FREE Consultation.
Reputation management is the practice of shaping the public’s perception of a person or an organization. What was originally a public relation term, has grown to encompass online search results as a core part of an individual or entity’s reputation.
Some interesting statistics:
Here’s the bottom line – people are looking at you and your business online and making decisions based on what they find.
How you look online directly impacts your personal and professional life. Here are some of the main reasons why building and managing your online reputation is so important.
Anyone can say anything about you online without getting in trouble. Whether the information they share is true or not, it is out there for other people to see. Some review sites have the option to open an investigation, but many places on the internet simply do not have this option. Unfortunately, there are very few laws in place to protect people who have been affected in these situations.
We do everything online these days and we have the technology in place to track and store all of this activity. That means everything we post on Facebook, everything we search for in Google, every website we visit, every online transaction we make, and every conversation we have through text, exists somewhere online.
Your digital reputation creates significant opportunities. In an increasingly competitive economy, more and more customers are looking for positive information about you online. If you aren’t taking advantage of what your reputation could be, people aren’t seeing your best foot forward.
A reputation management specialist will provide you with the maximum control possible over what people can see about you online.
Our Reputation Management services include:
Contact Longevity Graphics to learn more about the Reputation Management services we offer. We provide a FREE 1-Hour Consultation.
Happy New Year! It’s a brand new year and that means it’s time for a brand new list of things to do in and around Vancouver in the month of January 2018! Here is our list of 10 awesome things to do this month.
Start the year off with an icy dive on the first day of January 2018. There are a few different options for where to go, but the most popular is the Vancouver Polar Bear Swim in English Bay which will take place between 2:30 – 3:30 pm. Check out more info about this event on the City of Vancouver website.
Even though the ice rink has been open since the start of December, the fun continues all the way through January and February, too! Enjoy some good old-fashioned ice skating at Robson Square. Check out opening times and other information on the website.
Come to St. Andrew’s-Wesley United Church on Sundays between 4:00 – 5:00 pm in January for excellent jazz performances. Entrance is by donation. Check out the dates and artists on their website.
Check out one of Vancouver’s largest farmers’ markets this January 2018at the Nat Bailey Stadium. Open Saturdays from 10:00 am – 2:00 pm, this amazing farmers’ market is home to over 70 vendors! Check out more details and directions.
Check out this amazing festival of performing arts from January 15th to February 4th. Several fantastic performances in dance, theatre, and more are scheduled this year. Find more information about showtimes and tickets on the PuSh festival website.
Between January 17th and 21st, head to BC Place and Granville Island for the Vancouver International Boat Show. Five days of exciting workshops, seminars, and more! Check out information about exhibitors and buy tickets, here.
Between January 19th and February 4th, enjoy fantastic deals at hundreds of restaurants throughout Vancouver. Besides excellent multi-course dinners at varying price-points, there are also several other food-related events. Participating restaurants and more information will be revealed on January 19, 2018. Visit their website.
Between January 20th and February 14th, cozy up with some hot cocoa at Vancouver’s 8th annual hot chocolate festival. Several local coffee shops and chocolatiers participate each year. New information will be coming to the website soon.
What are you doing Monday nights from 6:00 – 10:00 pm? Starting on Monday, January 22, ladies can ski or snowboard on Mount Seymour for a minimum donation of $15 – in support of The Bloom Group. Men are welcome, too! Tickets for men will start at $33. Visit the Mount Seymour website for more information.
Taking place on January 28th, the Chilly Chase Race is back for its 13th year! Sign up to run either 5 km, 10 km, 15 km or half-marathon along the Sea Wall. Participants will receive an awesome medal at the finish line, as well as some special souvenir socks! Check out more details about the race or sign up on their website.
From everyone here at Longevity Graphics, we hope you have a great January 2018!
Remarketing is a powerful online marketing technique as it allows you to stay connected with your target audience, even after they navigate away from your website. By staying connected with your audience, you are gaining brand exposure, becoming more recognizable, and making people more likely to purchase.
Remarketing on LinkedIn targets people who have already visited your website and serves ads to them. This social platform is best for companies and industries whose target audience includes a professional audience.
Here are three steps to set up LinkedIn Retargeting for your business.
The LinkedIn Insight Tag is a piece of lightweight JavaScript tag. It allows for conversion tracking, retargeting, and analytics for LinkedIn ad campaigns.
Learn how to add the insight tag to your website.
Once the tag has been added, sign into Campaign Manager, click on Tools, and then Insight Tag. If your tag has been added correctly, your website will be listed as Verified.
Once you’ve confirmed that your Insight Tag has been added correctly, navigate to the audience creation page in Campaign Manager. Click on Create an Audience to retarget. Follow the setup steps to define website segments for your campaigns.
When creating your audiences, you may want to target all of your website visitors or a certain group of visitors. You can customize your audiences with filters. Learn more about using filters.
After you’ve installed the Insight Tag and defined audience segments, your audience will begin to grow. Each new LinkedIn member who visits your website will be added to audience list.
LinkedIn states that every website segment must have at least 300 names before your ads can be presented to the retargeted audience.
If you want the guidance of an internet marketing expert, set up a FREE 1-Hour Consultation to get started today! Longevity Graphics specializes in social media marketing. Click here to view our current Internet Marketing Clients.
With the rush of Black Friday and Cyber Monday behind us, we can now relax and get into the holiday spirit. If you are on the hunt for the Best Christmas Activities to do with your friends and family, then you’ve come to the right place.
Here is our list of the Best Christmas Activities to check out during the month of December 2017.
Canyon Lights is open from November 23 until January 28, 2017. The Capilano Suspension Bridge is decorated with thousands of sparkling lights and is a must-see holiday attraction. Tickets include admission to the park, gingerbread cookie decorating, card writing, carols, and claims to have the world’s largest living Christmas tree.
Enjoy the sights of Blue Grouse Lake lit by breathtaking light installations, skate on the 8,000 sq.ft. mountaintop skating pond or watch a movie on Grouse Mountain. The Peak of Christmas opens on November 24 and will be open until January 7, 2018.
Glow Christmas brings holiday magic to the Fraser Valley this holiday season. Glow is a crafted and curated Christmas event for the entire family to enjoy. Go explore the four Christmas-themed light gardens, take a stroll through the musical light tunnel, and witness the glow of over 500,000 lights. Buy tickets, here.
The Lights at Lafarge Lake in Coquitlam will be switched on Saturday, November 25, and will remain on until January 21, 2018. You can expect to see stunning light displays and multiple themed zones from 4:30 PM until 11:00 PM every night. Visit the City of Coquitlam website for more information about this attraction.
Bright Nights in Stanley Park celebrates 20 years, this year. Come for a ride on the Bright Nights Christmas Train and witness the sparkles of three million twinkling lights. Donations from this attraction go to the BC Professional Fire Fighters’ Burn Fund. Visit the City of Vancouver website for more information.
This year, the Festival of Lights at VanDusen Botanical Garden opens on December 1 and is open until January 7, 2018. Come walk around and enjoy the over one million lights decorating the garden. All tickets include a free ride on the carousel! Visit the City of Vancouver website for more information.
The Robson Square outdoor ice rink will open on December 1. Celebrate winter with free ice skating in the heart of downtown Vancouver. They have you covered with the option to rent ice skates. Click here for more information.
We hope you can get out to a few of these great holiday attractions in December 2017. Let us know what ones you’ll be checking out!
The holiday season is here! With Santa Claus coming to town in just a few short weeks, this month our 10 things to do in Vancouver list is all about the holidays! Check out these great events taking place in and around Vancouver for the whole family during the month of December 2017!
Come experience a German-style Christmas market. The market features more than 75 huts of authentic, German sweets, treats, and treasures. It will be open from November 22 – December 24 at Jack Poole Plaza. Buy tickets, here.
Christmas at Canada Place is celebrating its 30th anniversary. This attraction will run for 5 weeks from November 23 until December 31. Come experience the nostalgic tradition of the Woodward’s Windows, a magical holiday lighting display, the Sails of Light, and more! Learn more, here.
FlyOver Canada utilizes state-of-the-art technology to give you the feeling of flight. For Christmas, you will help Santa on an important quest. This holiday attraction will be open November 23 to January 7, 2018. Watch the promotional video, here.
Come experience the holiday waves at the Vancouver Aquarium. These attractions will be open November 24 until January 7. From magical aquatic displays to Scuba Claus, your family will be sure to create unforgettable memories. Visit the Vancouver Aquarium website for more information.
Stroll through the village to see holiday wreaths, cedar swags, and vintage-themed Christmas displays. Heritage Christmas will be open from November 25 to January 5. Admission is free for the family; carousel rides are $2.65 each. Visit their website for more information.
The Vancouver Christmas Tree Lighting is back for its 11th year. Head down to the Vancouver Art Gallery Plaza on Friday, December 1 to watch four magnificent holiday trees come alive. This free family-friendly event features live entertainment, free cookies and hot chocolate, local food trucks, and fun craft activities for kids!
The Ugly Sweater Dash is a community event taking place in Port Moody on December 2. This dash features an untimed 5km run, holiday music, craft beers, and family entertainment. The event raises money for the Make-A-Wish Foundation of BC & The Yukon. Click here to register.
Take advantage of this great deal at several Cineplex locations. Watch your Family Holiday Favourites on the big screen Saturday mornings at 11:00 am throughout December 2017. Tickets are only $2.99. Check out the website for more information.
The Vancouver Santa Claus Parade will be taking place on Sunday, December 3. It is a great Christmas event for the whole family to enjoy, with floats, marching bands, and Santa! The parade will go along Georgia Street, down Howe Street, until Davie Street.
The CP Holiday Train will be making its way across Canada for its 19th year, this year. The holiday train features impressive light displays and a free concert for the whole family to enjoy! Remember to bring a food donation for the local food bank. The train will be arriving in Maple Ridge, Pitt Meadows, Port Moody, and Port Coquitlam on December 16 and 17. For more information about arrival times, visit their website.
Happy Holidays from everyone here at Longevity Graphics! We hope you have a great December 2017!
Remembrance Day 2017 is a time to remember those who lost their lives for our freedom. We have compiled a list of local ceremonies taking place this weekend in and around Vancouver.
Each of these events will be taking place on November 11, 2017.
The Vancouver Remembrance Day 2017 ceremony and parade at the Victory Square Cenotaph will begin at 10:00 am on November 11. The ceremony will begin with a performance by the Vancouver Bach Youth Choir and Sarabande. There will lalso be a performance by Vancouver Fire and Rescue Services and the Regimental Pipes and Drums of the Seaforth Highlanders of Canada. At 11:00 am, everyone will pause for 2 minutes of silence. After, there will be a 21-gun salute and a fly-past by the RCAF. The parade will begin after the ceremony concludes.
The parade in Richmond will start at 10:20 am, with the official ceremonies starting at the Richmond City Hall Cenotaph starting at 10:40 am. There will be a pause for two minutes of silence at 11:00 am, followed by the wreath-laying.
The North Burnaby ceremony will take place at the Borth Burnaby Cenotaph in Confederation Park. The parade will begin at 10:30 am in the Safeway parking lot at 4440 Hastings Street, heading north up Alpha Ave. The ceremony begins at 11:00 at the Cenotaph.
There will be an outdoor service in front of New Westminster City Hall, 511 Royal Avenue. The services will start at 10:30 am. There will also be a parade, which will assemble at Queens Ave. and 6th Street at 10:25 am.
The event will begin with a non-denominational service at the Kyle Centre at 10:00 am, after which the parade will form and proceed to the Arts Centre Monument at 10:30. There will be a 2-minute silence at 11:00 am, followed by a laying of the wreaths and a 21-Gun cannon salute. From 12:30 pm onwards there will be a buffet and refreshments, as well as several performances at the Kyle Centre.
The Remembrance Day 2017 procession in Coquitlam starts at 9:45 am by Como Lake Middle School at 1121 King Albert Avenue. It will then proceed down Winslow Avenue to the Cenotaph on Veteran’s Way at the east end of Blue Mountain Park starting at around 10:40 am. The parade is then followed by ceremonies at the Cenotaph.
The Remembrance Day 2017 parade in Maple Ridge will start at 10:30 am. The ceremony will take place at the Cenotaph in Memorial Peace Park, starting at 11:00 am. The flags will be lowered at 11:30 am.
There will be a Remembrance Day 2017 ceremony in Langley at the Douglas Park Cenotaph, 20550 Douglas Crescent, starting at 10:30 am.
The Remembrance Day 2017 ceremony in Surrey starts at 10:45 am, with a moment of silence occurring at 11:00 am. The event will take place at the Surrey Centre Cemetery, 16671 Old McLellan Road. There will be hot dogs and refreshments available.
We hope you enjoy the Remembrance Day 2017 long weekend and pause to remember those brave soldiers who fought and lost their lives.
Halloween season has come to a close, which means that Christmas time is just around the corner. Have you started on your holiday shopping yet? Before holiday decorations take over, there is still plenty to do in Vancouver during the month of November 2017. Here is our list of 10 great events to check out this month!
On November 3rd and 4th, kick off the month with a good time at the Coquitlam Craft Beer Festival! With beer from over 40 BC Breweries and delicious food pairings, this will be an event to remember. Check out more information and grab tickets (while you can!)
On November 4th and 5th, have fun shopping at the Fall Artisan Market (formerly known as the Craft Market). Find out more information about opening hours and more.
On November 8th and 9th, head out to Bear Creek Park in Surrey for an amazing display of lights, as well as other fun activities! Check out all the details, here.
From November 3rd until the 11th, head over to Capilano Mall for the Rotary Book Sale. Books are priced at #2 each. Bring cash, as it is the only form of payment accepted. For more information check out this webpage.
On November 11th, attend one of the many ceremonies and parades taking place to honour our veterans and active soldiers for Remembrance Day. Check out this list of events taking place throughout Vancouver and the Lower Mainland.
On November 12th, broaden your mind with TED Talks here in Vancouver. There will be many great speakers and performances taking place, based on the theme of ‘Distortion’. For more information and to purchase tickets, check out the website.
On the evening of November 16th, gather on Burrard Street to experience a fantastic display of fireworks at St. Paul’s, as well as the turn-on of the massive Lights of Hope display of over 100,000 light bulbs. Learn more about this event.
On November 18th, come out to Fort Langley to join with several Métis organizations who will be presenting Louis Riel Day. The day will be packed with Métis cultural activities, including finger weaving, jigging, and archery. Check out more information.
From November 20th to 26th, treat your taste buds to a festival of whiskey, beer, and spirits. With several events, including a grand tasting hall on the 24th and 25th, this will be an event any whiskey lover would not want to miss. Check out more information and get tickets, here.
Heritage Christmas at Burnaby Village begins on November 25th. Come see the light displays and take part in fun Christmas-y activities for the whole family. Check out the website for more information.
We hope you enjoy our list of awesome things to do in and around Vancouver during November 2017. Now, let’s just hope the weather cooperates!
It’s frustrating, isn’t it? You’ve exceeded your customer’s expectations and they’re full of praise. So, then why won’t they write a review?
Happy customers are typically open to the idea of writing a review. On the other hand, unhappy customers are far more motivated to write a negative review. However, both of these customers are in the minority.
A majority of customers never leave reviews. There’s a variety of reasons why they choose not to, but it all comes down to a few common barriers. How do you get more customers to leave reviews? You must eliminate the barriers.
Some of the common barriers include:
When you’ve done your job correctly, customers have a tendency to be happy, then forget. However, if you make a mistake or do you job incorrectly, customers never forget.
Humans are always on the lookout for problems. This stems back to an important survival mechanism that we have depended on since we were born. Research shows that we’re far more attuned to the negative events that take place in our lives than we are to the positive events.
How can you ensure your customers remember the great product or service you provided them? You must ask customers for their feedback immediately or shortly after they’ve purchased.
Great! You have a customer who’s willing to write a positive review about their experience with your company. Now, you have to make the process straightforward and easy for them. If they’re unable to find the right profile and it’s too time-consuming, they’re going to give up. In order to address this issue, you must make the process ridiculously simple for them.
Here are some instructions you can provide them with:
The biggest barrier by far is that many customers simply don’t know what to say. Rather than struggling to write a review, they choose to do nothing.
We recommend guiding customers. Now, what does this mean? If you ask the right questions, you’ll provide your customers with the fuel they need to write an amazing review. Here are some example questions you can start with.
In the case of a new website design, we would ask:
Do you want more Reviews for your business and for your website to appear higher in local search engine queries? Ask us how we can get more Reviews for you!
Halloween is coming up! It can be hard to figure out what the best activities and spots for trick-or-treating are for the kids. So we have compiled a little list of Spooktacular Halloween Events 2017 taking place in the Greater Vancouver Area during Halloween week. Take a peek, if you dare…
There are several malls throughout the Lower Mainland that provide some sort of trick-or-treating Halloween Events 2017. Well-lit, dry, and hassle free, you can take your child around the shops at the mall to collect their treats!
City Square Shopping Centre (Vancouver) – City Square’s Halloween Hunt takes place on October 28th, from 12:00pm – 3:00pm. Enjoy Trick-or-Treating, cookie decorating, face painting, a Magic Show and Enter for a chance to win the Grand Prize a Nintendo Switch with Legends of Zelda game. There will be tons of activities free for kids up to 14 years of age. Check out more info on the website.
Willowbrook Mall (Langley) – Willowbrook’s annual Trick-or-Treat event takes place on October 31st from 5:00pm to 6:00pm. Entry is by donation and includes a trick-or-treat bag and goodies. Suggested donation is $2. For more information check out the website here.
Lougheed Town Centre (Burnaby) – The Trick or Treat event at Lougheed Town Centre takes place on October 31st from 4:00pm to 5:00pm. There will be free treats for children under 12, a free Halloween photo booth, and a live DJ. See the event website here.
Central City Mall (Surrey) – Come to Central City on October 31st between 4:00pm and 6:00pm for the Halloween fun event. Kids up to age 12 can trick-or-treat at participating stores, and there will be additional fun activities happening as well. Check out the event here.
Wesbrook Village (Vancouver) – Come to the Wesbrook Welcome Centre on October 31st between 4:00pm and 6:00pm for an evening of trick-or-treating! There will also be a haunted house as well as crafts and games. Wesbrook village also has some other Halloween themed stuff happening in the weeks before, so don’t forget to check out their website!
There is a lot to do besides trick-or-treating in and around Vancouver. Check out these events that are fun for the whole family!
Lansdowne Centre (Richmond) – This isn’t a trick or treating event, but until October 31st you can come to Lansdowne Centre to ride the Halloween Train and take a spin on the Scarousel! $3.50 per ride or $20 for 8 tickets. More info here.
High Street (Abbotsford) – The Land of Boo! Between October 21st and 31st enjoy a fun scavenger hunt around High Street in Abbotsford. Spot 5 black cats and you could win an iPad! For more information, check out the website here.
Art Knapp (Port Coquitlam) – Funland. Until October 31st enjoy rides, food, and fun at Funland!
Pinetree Community Centre (Coquitlam) – On October 29th, the Pinetree Community Centre is hosting a Family Haunted Halloween! From crafts, to face-painting, to a bouncy castle, this event will be fun for all ages. There will also be a parade, so be sure to dress up in costume! For more information and to register, head to the website here.
Fort Langley National Historic Site (Fort Langley) – On October 29th, head to Fort Langley for a fun and free event full of trick-or-treating, ghost stories, and more! For more information, check out the website.