Whether we like it or not, social media is only growing more prevalent in our lives as an influence. Of 4 billion internet users, almost 3.2 billion of them are also on social media. Platforms like Facebook, Twitter, and LinkedIn have already been used by businesses for several years to disperse their brand to a wider audience. However, newer platforms like Snapchat or Instagram can also prove invaluable in marketing, particularly when geared towards a younger demographic.
A challenge that some organizations face while utilizing social media is being relevant, while also behaving professionally and reflecting their brand identity. It can be difficult to know which techniques are working and which are not – while about 60% of Americans using social media agree that it’s improved customer service, 51% said they would unfollow if they found the posts to be irritating. Striking this balance can be very difficult; being persistent enough to generate business without your followers losing interest.
Our marketing team specializes in finding an authentic and appropriate tone for your brand, as well as analyzing your target audience to find the best platform for you. If keeping a social media updated isn’t your specialty, don’t worry. Our marketing team can help you to manage and curate your social media accounts so that your followers never miss a thing.