In the four years since its acquisition by Facebook, Instagram has done a lot of evolving. Users have seen various interface modifications, the newsfeed algorithm change and of course, the logo transformation. Earlier this month, Instagram made an announcement that new Instagram Business profiles and tools will be rolling out in the US, Australia and New Zealand in the coming months, and will be available in all countries by the end of the year.
In the announcement, Instagram highlights three new features for business users.
These new features for business owners
- Instagram Business Profile
Instagram Business Profile
The Instagram Business Profile is a free feature for accounts wanting to be recognized as a business on Instagram. In order to upgrade your Instagram account to a business profile, you will need to have a Business page on Facebook. Once you have linked your Instagram to your Business page on Facebook, you will then see three new tools: a contact button, insights and promote.
Previously, if a customer wanted to get in contact with you on Instagram, they would either click on the website link in your bio, or more often than not, they would leave a comment on one of your posts. If you have a lot of engagement on your content, you know how easily comments can be buried and lost. Using the new contact button, you can decide how you would like your customers to reach you.
They can contact you by:
The contact button will appear in your bio, to the left of your follow button. This new tool will streamline the process of communicating. Now, customers will have no question as to how to reach you.
As a business producing content online, you need to know who your audience is and you need to know the best way to reach them. Without knowing this, it is hard to deliver relevant content. Insights on Instagram will provide business users information about their content. You will be able to see who your followers are and what posts are more effective than others. This information will all be available from within the mobile app.
Using the new promote tool, business users will be able to easily turn a well-performing post into an ad – right from within the app.
- Choose an already shared post
- Add a button with a call to action
- Decide on a target audience
Once your ad is set up, you will decide what length of time you would like the ad to run. If you want to advertise on Instagram currently, you have to create an ad campaign in Facebook. This new tool is a great addition and welcome change!
If you are looking for an expert in the ever-changing landscape of Social Media then collaborating with Longevity Graphics is the right choice for you and your business. Contact us today to get a no-obligation quote. We offer a Free 1-Hour Consultation on all social media, SEO, web design and web development services.