Looking to drive more traffic to your website? We all are, aren’t we? Ever hear of Google Adwords? Most business owners have either heard of it or have even tried it out themselves. Google offers a free $100 coupon for first time business owners and even offers to help you setup the account. Sounds good, right? Business owners beware!
I have been setting up Google Adwords accounts for business owners for over 10 years and have learned from experience the best ways to optimize your Google Adwords account to get the most return on your ad spend. I charge all of my clients a fee to setup their Google Adwords accounts up because it’s takes time to setup the campaign correctly the first time. This saves our clients money in management fees in the long run. Management time is much easier and time effective.
Frequently clients hear about the Free $100 coupon for Google Adwords which includes a Google specialist assisting them on setting up their accounts for free. They often ask why I charge a setup fee when they can get Google to do it for them. Here is a little case study that we recently did to test Google’s free account setup.
A local Ranch in BC providing horseback trail rides to BC residents approached us to setup their Google Adwords account up. We contacted Google Adwords free account services to help with the setup. The Google specialist was very pleasant to deal with and set the whole campaign up for us in about 20 minutes. After the campaign was setup, this is what we found.
- The campaign was setup to geographically target all of the United States (not BC)
- There was only one ad group setup
- All of the keywords were included in the one ad group (this will lower the quality score)
- The keywords selected included horseback vacations (which the client does not provide)
- The ad copy was again promoting horseback riding vacations
- The ads were being pointed to a generic landing page instead of the landing page specific to horseback trail rides
If we were to let the campaign go live the way that it had been setup by the Google Adwords specialist, my client would have been wasting their money, and the end result in their mind would be that, “Google Adwords does not work“.
WHAT WE DID
We modified the campaign to target local searchers using keywords that described the service being offered. We created multiple ad groups of unique keyword phrases so that we could target the ad copy to the search query. We sent traffic to the landing page describing the horseback trail rides. Within the first 2 days of the campaign that WE created going live, our client is already receiving requests for their services.
We are a fully certified Google Adwords agency and take the time to get to know our clients, the services that they provide, their target audience and their competition. We take pride in helping our clients grow their businesses and are only happy when our clients are happy.
If you are considering implementing a Google Adwords campaign, please contact us first for a free consultation so that we can help you save money in the long run and build your business with strategic internet advertising planning.
Lindsay Viscount, Owner / Creative Director