Facebook advertising has grown exponentially in the last few years, with the opening of several new offices to provide support staff to their brand/business pages. There are more options on how you promote on a Facebook page than ever before and even still being constantly changed, updated and upgraded.
If you are a company that is using a relatively low Facebook ad budget, a great option to grow your fans on Facebook is to connect with a Facebook account representative directly. Usually you would have to spend a higher amount, around $2000 to have access to this representative, but it is worth it in the long run. Here’s an outline of the main Facebook ads used by brands today.
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There are 4 main types of Facebook Ads:
1. Sponsored Likes: Shows on friends of BRAND fans feed who don’t like BRAND: ‘Jennifer Like Brand’.
- User has the option click on the brand profile picture- which takes them directly to the brand fanpage
- Another option to ‘Like’ the page from the ad itself
- CPC (Cost Per Click) on a simple sponsored ad is low and manageable. (Can go as low as $.30+)
Main Gain: It’s used to gain a large amount of likes over a shorter period of time.
2. Brand Promotion: Promote a contest/giveaway through a Facebook application advertisement.
- User has the option click on the promotion picture- which takes them directly to the brand fanpage
- Another option to ‘Like’ the page from the ad itself
- CPC (Cost Per Click) is higher ($.95-1.6+)
Main Gain: Increase engagement and interaction for your Facebook promotion. Goal should be to get more clicks to the Facebook application- promotion/contest. Get the like, but get an entry etc..
3. Promote a Specific post on your page: Promote a post through default of last posted or a specific post.
- User has the option click on the post/picture– which takes them directly to the post
- Another option to ‘Like’ the page from the ad itself
- CPC (Cost Per Click) on a specific post ad is the low-medium. (Can go as low as $.37+)
Main Gain: Increase commenting, sharing, liking on a particular post. Get the like, but also get engagement.
Another way to promote a specific post with the goal of engagement is to promote them right on your fanpage.
4. Promote a Specific post- NewsFeed -promote a post directly onto fans newsfeed.
To set this up, go to a post on your Facebook page. Underneath the post on the bottom right-hand side you will see ‘Promote’- which drops down into a Facebook Ad promotion.
Choose between audiences:
- People who like your page
- People who like your page and their friends
– Duration is set: 3 days from when first posted
– Cost Options: $51 – $2.01K
– Estimated Reach: 9K – 646K
*Note: It will say ‘Sponsored Post’ at the bottom (Fans/Friends of fans will know it’s a paid for post)
Main Gain: Increase commenting, sharing, liking on a particular post from your existing fans.
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Extra FYI: Facebook also shares success stories of brands that have had ‘success’ with a Facebook promotion. Yes, they are usually larger brands who have spent larger dollars on Facebook advertising and the like, but what you can do is take these ideas and scale them into a promotional option that suites your budget. Good luck!
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Written by: Cristina Pagnucco, Social Media Specialist, Longevity Graphics
Questions about this article? Email me [email protected]