Guide to LinkedIn Advertising

So you’ve been taking advantage of Facebook and Twitter advertising, but have you thought about LinkedIn advertising?

LinkedIn is a professional platform where users can connect and network with other business professionals. People connecting, making referrals and recommendations are nothing new in the world of business. The difference is, people are now able to perform these tasks online, through one social platform. In the year 2016, if you want to engage in the professional community, you must have a LinkedIn profile.

A LinkedIn profile is a page containing elements of a person’s resume, website, Facebook profile and blog posts. Ultimately, it is a presentation of who you are professionally.

Advertising on LinkedIn is a great way for businesses and professionals to reach highly targeted groups of like-minded people.

Creating an Advertising Campaign

To get started, go to your business page. If you’re currently viewing your personal LinkedIn account, look at the top tabs and scroll over Interests. Go to company and then your business page. Again near the top of the page, look for Business Services. If you scroll over this tab, it will open and the Advertise option will appear.

You will now be welcomed to the LinkedIn Campaign Manager. This is the main area to view all your campaigns. There are two types of ads you can create on LinkedIn; sponsored updates and text ads.

Text Ads

These ads appear on the right side of the page.
These ads are a great way to drive targeted leads across multiple LinkedIn pages.
These ads only give viewers the option to click through to the advertiser’s website.

Once you have decided which ad is best suited for your advertising campaign, then you will open an account. You will create an account name, choose the currency you wish to pay in, and link the company page that you will be advertising. Name your campaign and decide what language you will be targeting. Next, you will decide where you want to direct users when they click on your ad. As mentioned, you can direct them to your LinkedIn page or your company website.

Now, you will create your ad. Add a catchy headline, image and content. Your headline should be engaging and include a call to action. After, you will configure your target audience and budget. Finally, you will commence your LinkedIn advertising campaign.

Are you interested in advertising your business on LinkedIn, but you’re not familiar with the platform? We can help! Get in touch with us today. We offer a FREE 1-hour consultation.

Are you thinking about starting a business in Port Coquitlam? We’ve gathered some resources to help you get started.

Visit the City of Port Coquitlam Website

The City of Port Coquitlam website is a great place to begin when thinking about starting a business in Port Coquitlam. The website has many resources that will help you, prior to ‘opening your doors’. Click here to visit the City of Port Coquitlam’s Starting a Business page.

Get to know the area… and your competition

If you don’t already live in Port Coquitlam or the Tri-Cities area, it is a good idea to spend some time in the city. This will allow you to get a sense of the successful businesses that are currently operating in the area – including businesses that you will be in competition with. If your business is going to have a store front, you can use this time to search out potential areas for your business to operate.

Create a Website and Social Media Pages

If you’re thinking about starting a business in 2016 – you MUST have a website and social media pages. There is a vast amount of competing businesses in Port Coquitlam and the surrounding areas.

In order to be discovered by potential customers online, you must have an experienced, knowledgeable online marketing company who will be able to optimize your website and social media pages for optimal rankings.

Your online marketing company should be able to:

Help your website gain top position in search result lists
Perform keyword research to discover vital search combinations for your business
Perform meta and title tag development
Establish HTML code optimization
Perform inbound link building

If this sounds like something that you will need help with, contact Longevity Graphics for a FREE 1-Hour Consultation. We specialize in working with local clients and helping them rank for their industry specific keywords.

Are you considering outsourcing your website design?

Below are some Pro’s and Con’s of hiring a local web designer vs. outsourcing your web design.

Pro’s of hiring a local web designer:

Personalized, one-on-one service
It’s easy to get in contact with your web designer if you have any questions
You know exactly who will be working on the design of your website and social media pages

Con’s of hiring a local web designer:

Well, we sure can’t think of any con’s!

Additional Resources

Sign up your business on the Shop PoCo BIZ Directory; Click Here
Join the Port Coquitlam Business Improvement Association (BIA); Click Here
Join the Tri-Cities Chamber of Commerce; Click Here
Contact Longevity Graphics for a FREE 1-Hour Consultation to learn about the online marketing services they offer; Click Here

In the four years since its acquisition by Facebook, Instagram has done a lot of evolving. Users have seen various interface modifications, the newsfeed algorithm change and of course, the logo transformation. Earlier this month, Instagram made an announcement that new Instagram Business profiles and tools will be rolling out in the US, Australia and New Zealand in the coming months, and will be available in all countries by the end of the year.

In the announcement, Instagram highlights three new features for business users.

These new features for business owners

Instagram Business Profile
Insight
Promote

Instagram Business Profile

The Instagram Business Profile is a free feature for accounts wanting to be recognized as a business on Instagram. In order to upgrade your Instagram account to a business profile, you will need to have a Business page on Facebook. Once you have linked your Instagram to your Business page on Facebook, you will then see three new tools: a contact button, insights and promote.

Previously, if a customer wanted to get in contact with you on Instagram, they would either click on the website link in your bio, or more often than not, they would leave a comment on one of your posts. If you have a lot of engagement on your content, you know how easily comments can be buried and lost. Using the new contact button, you can decide how you would like your customers to reach you.

They can contact you by:

Calling
Texting
Emailing

The contact button will appear in your bio, to the left of your follow button. This new tool will streamline the process of communicating. Now, customers will have no question as to how to reach you.

Insights

As a business producing content online, you need to know who your audience is and you need to know the best way to reach them. Without knowing this, it is hard to deliver relevant content. Insights on Instagram will provide business users information about their content. You will be able to see who your followers are and what posts are more effective than others. This information will all be available from within the mobile app.

Promote

Using the new promote tool, business users will be able to easily turn a well-performing post into an ad – right from within the app.

You will:

Choose an already shared post
Add a button with a call to action
Decide on a target audience

Once your ad is set up, you will decide what length of time you would like the ad to run. If you want to advertise on Instagram currently, you have to create an ad campaign in Facebook. This new tool is a great addition and welcome change!

If you are looking for an expert in the ever-changing landscape of Social Media then collaborating with Longevity Graphics is the right choice for you and your business. Contact us today to get a no-obligation quote. We offer a Free 1-Hour Consultation on all social media, SEO, web design and web development services.