Website Design Coquitlam

Does website design really matter? Despite your skepticism, studies show that a well-designed website will generate more traffic and increase conversions. Ultimately, this increase in conversions means more sales for your business.

How can website design impact the success of a business? There are many reasons why a well-designed website will attract your ideal customer and prompt them to convert on your website.

Are you a business owner in need of Website Design Coquitlam? Continue reading to learn how Longevity Graphics can help you.

Website Design Coquitlam

Navigation

The most important aspect of a website is the navigation. Website navigation typically includes a navigation bar or a list of different pages on the website. Good navigation should be easy to find and comprehend. In most cases, over-simplified navigation allows for ease of use for a wide range of users.

Branding

It is important for your clients to be able to recognize your company’s brand in all its forms of communication. When elements of the visual communication changes, it can create confusion. When designing a new website, your company’s logo, brand colours, brand messaging, and imagery must be used.

Trust

Trust is incredibly important on the web. It is often the limiting factor that determines whether a user will perform a desired action, like filling out a lead form or making a purchase.

Content

Most users don’t read each web page they visit; rather, they scan each page instead. Eye tracking studies show that most users scan computer screens in an “F” pattern. Because of this, effectively designed websites will display information in order of importance (left to right, and top to bottom).

Some effective tactics include using:

  • Headlines
  • Sub-headlines
  • Relevant images
  • Numbers and bullet points
  • Sans Serif fonts

Search Engine Optimization

Search engine optimization is a way for your website to get traffic from the results pages on major search engines – for free! How does it work? Visit our Search Engine Coquitlam page to find out.

It’s easy to create a beautiful and functional website, simply by keeping these elements in mind.

Are you looking for Website Design Coquitlam services? Longevity Graphics can help! View our Pricing Packages or Contact Us to schedule your FREE 1-Hour Consultation, today! 

FREE 1-Hour Consultation!

Spring Break 2017 Vancouver

For most public schools in Vancouver and the Lower Mainland, Spring Break will take place this year from March 13 – March 24, 2017.

Will there be snow over Spring Break? At this point, it appears that we will just experience some rainfall.

Are you looking for activities to keep your whole family busy over Spring Break 2017 Vancouver?  Look no further!

Spring Break 2017 Vancouver Events

Richmond

Exotic Reptile Show
Richmond Nature Park – 11851 Westminster Highway, Richmond
March 11 & 12

Go-Karting in Richmond
Richmond Go-Karts – 6631 Sidaway Rd, Richmond
All year round

Indoor Trampoline Park
14380 Triangle Rd, Richmond
All year round

Steveston Interurban Tram Restoration Open House
Steveston Interurban Tram Building – 4011 Moncton Street, Richmond
March 18

Vancouver

CSI Kids Camp
Vancouver Police Museum – 240 East Cordova Street, Vancouver
March 14 – 16, March 21 – 23

Home Depot Kids’ Workshop
Various Locations
March 11

Maker Break at Science World
Science World – 1455 Quebec Street, Vancouver
March 11 – 26

Michaels Kids Club
Various Locations
March 11, 18, 25

Playdome
BC Place Stadium – 777 Pacific Boulevard, Vancouver
March 22 – 26

Vancouver CelticFest 2017
Various Locations
March 10 – 18

YMCA Spring Camps
Various YMCA locations across Vancouver
Various dates

Burnaby

Spring Break at Burnaby Village
Burnaby Village Museum – 6501 Deer Lake Ave, Burnaby
March 13 – 24

City of Burnaby Children Camps
Various Locations
March 13 – 24

Surrey

Family Fun Night
Cloverdale Recreation Centre – 6188 176th Street, Surrey
March 17

Spring Equinox Party
Newton Pop-Up Space – #125 – 7135 138 Street, Surrey
March 18

Langley

Junior Zoologist Camp
Greater Vancouver Zoo – 5048 – 264th Street, Aldergrove
March 13 – 17

Twilight Drive-In
260th Street and Fraser Highway, Langley
Seasonal Dates

Tri-Cities

City of Coquitlam Spring Break Camps
Various Locations
March 13 – 24

Place des Arts Spring Break Camp
Place des Arts – 1120 Brunette Avenue, Coquitlam
March 13 – 24

Spring Break Festival
Evergreen Cultural Centre – 1205 Pinetree Way, Coquitlam
March 21 -23

Spring Break Scavenger Hunt
Terry Fox Library – 2470 Mary Hill Road, Port Coquitlam
March 13 – 25

Maple Ridge

Public Skating at Planet Ice
23588 105 Ave, Maple Ridge
March 12 – 19

Spring Break Day Camps in Maple Ridge
Various locations
March 13 – 24

Monkido Aerial Adventure
WildPlay – 23485 Fern Crescent, Maple Ridge
Seasonal Dates

From everyone here at Longevity Graphic, we hope you have a great spring break with your family and friends! 

Welcome Gregg – A New Addition to the Longevity Graphics Team

We’re very excited about our growth here at Longevity Graphics over the past year. We have welcomed five new faces to our team – the most recent being Gregg – a new Sales Coordinator at Longevity Graphics.

To help introduce him to our clients and followers, read below for a brief Q and A.

1. What is your experience prior to joining the Longevity Graphics team?

Throughout high school and university, I worked in the restaurant industry. There, I gained experience working in a very fast-paced environment. I learned how to cook and how to maintain my composure in an environment that can be very stressful at times. More recently, I worked as a bar back. This position involved much more face-to-face time with customers – skills that will be very useful in my new position at Longevity Graphics.

2. What are your hobbies and interests?

I love everything about cars and I also enjoy riding motorcycles. I’ve always enjoyed playing sports; growing up, I played hockey and soccer. More recently, I have enjoyed playing rugby. It has quickly become my favourite sport to play. I have a passion for travel and I love to explore. Spending quality time with family and friends is very important to me.

3. What do you bring to Longevity Graphics?

During my time working in the hospitality industry, I met new people and I worked with a large staff. Growing confident over the years, I have become a very easy person to talk to. I’ve discovered that humour goes a long way and it is very important in any workplace. With my positive attitude and persistence, I strive to complete my tasks on time and consistently produce high-quality work.

4. Why did you get into the online marketing industry?

There is so much potential for growth and endless possibilities working in the online marketing industry. I am eager to apply the knowledge and experience I obtained during the course of my university degree. I have joined the Longevity Graphics team for a new experience and I am excited to work towards excelling at something new.

5. Any words of wisdom that you would like to share with our readers?

I have learned that it is better to keep your head down and work hard, rather than worrying about what other people think about you and your decisions. I have also learned that it is important to be a team player as you’ll always be rewarded in the end.

To connect with Gregg, email him directly at [email protected].

Our team is made up of local, industry experts that help our clients achieve real results online. We specialize in online marketing services and website design and development. If you are looking to increase revenue from online leads, get in touch with us now. We offer a 1-Hour FREE Consultation on all of the services we provide.

Search Engine Optimization Coquitlam

What is search engine optimization?

Search engine optimization is a way for your website to get traffic from the results pages on major search engines – for free! How does it work? When someone types in a search query, results like websites, photos, videos and local listings are shown and ranked based on what the search engine considers to be the most relevant to the searcher.

Paid ads appear at the very top of the page, followed by the organic results. You will want your business’ website to be appearing as high as possible on the search engine results page. The higher you are, the more website clicks you will receive and consequently, the more leads and customers you will obtain. Search Engine Optimization Coquitlam is the key!

How do search engines rank websites?

Search engines use web crawlers (sometimes referred to as spiders or bots) to crawl the web and build an index of web pages, files, news stories, video and other media. When someone types in a search query, the search engine scours its database and returns only the results it deems to be the most relevant. It then presents the information in the form of a list, ranked from most popular to least popular. Search engines assume that if a site is more popular, it is probably because the information on the page is more valuable.

Search engines each have their own algorithm. This algorithm uses mathematical equations that contain hundreds of variables to determine relevance and popularity.

How should you get started with search engine optimization?

  • See what your competition is doing online
  • Figure out your best keywords
  • Add meta tags
  • Start a blog
  • Create an active social media presence
  • Sign up for free local listings

What are some best practices when getting started with SEO?

  • Create good content
  • Use your best keywords
  • Include linkable content
  • Tag your titles
  • Create URL’s that make sense to your viewers
  • Describe your content
  • Link to other popular websites
  • Create a sitemap
  • Monitor your rankings

What are some SEO mistakes to avoid?

  • Keyword stuffing
  • Broken links
  • Content that is copied or duplicated
  • Complicated website navigation
  • Not optimizing your website for mobile
  • Using flash
  • Cloaking

Are you ready to start driving more traffic to your website? Longevity Graphics can help! We use proven and ethical search engine optimization strategies to rank your website at the top positions for your specific keyword phrases. Get in contact with us today, and have your website ranking in the top position during the busy, summer months.  

Welcome Diana – A New Addition to the Longevity Graphics Team

Online marketing and website design are fast growing and ever-changing industries. With a passion for high-end design, expertise and customer service, the Longevity Graphics team continues to grow.

Diana Mantilla is a new addition to the Longevity Graphics team as a Marketing Intern. To help introduce her to our clients and followers, read below for a brief Q and A.

1. What is your experience prior to joining the Longevity Graphics team?
Before moving to Canada, I worked at Hewlett Packard as a Project Manager for 3 years. There, I was responsible for monitoring and ensuring the timely delivery of the projects for South America. Since moving to Canada, I have worked at a Guest Ranch. There, I had the opportunity to create and execute their Social Media plan.

2. What are your hobbies and interests?
I am passionate about Marketing – I love learning about new trends, new platforms, and the new tools available in the industry. My hobbies include hiking, traveling, reading and watching video tutorials on YouTube. I enjoy meeting new people and spending time in nature.

3. What do you bring to Longevity Graphics?
I bring my open mind, positive attitude and creative spirit. During the course of my working experience, I have developed great multi-tasking and time-management skills. These skills will allow me to successfully deliver projects on time.

4. Why did you get into the online marketing industry?
As the online marketing industry is constantly evolving, it challenges me to think outside of the box, reinvent myself, experiment and do things differently.

5. Any words of wisdom that you would like to share with our readers?
No matter where you are in life, don’t be afraid of taking risks. The worst that could happen is you learn something new, and you meet some awesome people along the way.

To connect with Diana, email her directly at [email protected].

The Longevity Graphics team is made up of local industry experts that help clients get results. We specialize in online marketing services and website design and development. If you are looking to increase revenue from online leads, get in touch with us now. We offer a 1-Hour FREE Consultation on all of the services we provide.

BC Family Day 2017

BC Family Day 2017

This year, BC Family Day 2017 falls on Monday, February 13. The weather is expected to be cloudy with some sunny breaks.

What will you and your family be getting up to on BC Family Day 2017?

Make lasting memories with your family and friends on this BC Family Day 2017.

Check out these family-friendly activities taking place throughout Vancouver and the Lower Mainland.

Vancouver

Ice Skating at Robson Square
Robson Square –  800 Robson Street, Vancouver
9:00 am – 9:00 pm

Family Day at Grouse Mountain
Grouse Mountain – 6400 Nancy Greene Way, North Vancouver
9:00 am – 10:00 pm

Vancouver Giants Family Day Game
Langley Events Centre – 7888 200 Street, Langley
2:00 pm start

Family-Themed Sleep Over at the Vancouver Aquarium
Vancouver Aquarium – 845 Avison Way, Vancouver
February 12, 2017

Burnaby

Family Day at the Carousel
Burnaby Village Museum – 6501 Deer Lake Avenue, Burnaby
11:00 am – 2:00 pm

Family Day Winter Festival
Bill Copeland Sports Centre – 3676 Kensington Avenue, Burnaby
9:30 am – 3:00 pm

Family Day Fun & Games
Cameron Recreation Centre – 9523 Cameron Street, Burnaby
10:00 am – 12:00 pm

Surrey

Surrey Nature Centre
14225 Green Timbers Way, Surrey
10:00 am – 2:00 pm

Fleetwood Community Centre
15996 84 Avenue, Surrey
11:00 am – 1:00 pm

New Westminster

Anvil Centre Family Day Event
Anvil Centre – 777 Columbia Street, New Westminster
11:00 am – 3:00 pm

Samson V Family Day
810 Quayside Drive, New Westminster
11:00 am – 3:00 pm

Coquitlam

Family Fun Day
Poirier Community Centre – 630 Poirier Street, Coquitlam
10:00 am – 1:00 pm

Family Day Skate
Poirier Sport & Leisure Complex – 633 Poirier Street, Coquitlam
4:00 pm – 6:00 pm

Family Day Swim
City Centre Aquatic Complex – 1210 Pinetree Way, Coquitlam
All Day!

Port Coquitlam

Family Day Skate
Port Coquitlam Recreational Complex – 2150 Wilson Avenue, Port Coquitlam
8:30 am – 4:00 pm

Shinny Hockey
Port Coquitlam Recreational Complex – 2150 Wilson Avenue, Port Coquitlam
8:30 am – 4:00 pm

Drop-In Ring/Stick/Puck
Port Coquitlam Recreational Complex – 2150 Wilson Avenue, Port Coquitlam
8:30 am – 4:00 pm

Family Day Swim
Hyde Creek Recreational Complex – 1379 Laurier Avenue, Port Coquitlam
6:00 am – 10:00 pm

Maple Ridge

Lantern Making Workshop
The ACT Maple Ridge – 11944 Haney Place, Maple Ridge
11:00 am – 3:00 pm

Maple Ridge Family Day
Maple Ridge Leisure Centre – 11925 Haney Place, Maple Ridge
8:30 am – 4:00 pm

Whether you are looking for local family fun activities or ideas for an out of town getaway, make the most of this BC Family Day 2017 long weekend with your loved ones. From everyone here at Longevity Graphics, we hope you have an awesome BC Family Day 2017.

Guide to Instagram for Business

Instagram is a highly visual experience. For businesses, it is a great way to tell your story through captivating photos, videos, and captions. It is also one of the most exciting social media platforms right now! Currently, it is ranked as the second most active social media platform by number of users (just behind Facebook) with over 600 million monthly users.

If you thought that was impressive, take a look at these other statistics:

Latest Instagram Statistics

  • 600 million monthly users
  • 300 million daily active users
  • 20% of internet users, use the app
  • Average monthly follower growth for users is 16%
  • Average engagement rate for posts is 11%

If you’re interested in joining Instagram for Business, but you’re unsure how to harness the true potential of the platform, continue reading below.

Tips for Using Instagram for Business

Visual Appeal – Instagram is a highly visual experience, so make sure you are posting high-resolution, good quality images that best represent your business.

Use #Hashtags – If you want to grow your following and expand your reach, use hashtags. Hashtags allow like-minded users to find content that is interesting to them.

Don’t Over Post – There is nothing worse than opening your newsfeed to one account spamming you with their content. Even if you appreciate the content, the high-frequency can result in an unfollow.

Utilize Instagram’s Editing Tools – Even if you don’t have access to Photoshop or other professional photo editing software, that doesn’t mean you can’t post professional looking photos. Take advantage of the editing tools that are available on Instagram.

Utilize Instagram Business Tools – Instagram introduced Business Profiles and Business tools in the summer of 2016. With an Instagram Business profile, you can:

  • Get real-time metrics on how your promoted posts perform
  • Get insights into your followers and how they interact with your posts
  • Add information about your company like business hours, location, and phone number

Interact with Other Accounts – If you want people to engage with your content, try engaging with other users’ content. Don’t be shy, make the first move!

Share your Instagram content on other Social Channels – If you’re active on other social media channels, why not send your Instagram posts there as well? You’ll be able to reach an additional audience, plus you’ll be able to promote your Instagram account.

If you can see the advantage of Instagram for Business, then start an account today!

Instagram Business Profile Set Up

If you are looking for a social media expert to help you with your Instagram account set up and optimization, then collaborating with Longevity Graphics is the right choice for you. 

We offer a FREE 1-Hour consultation on all of the services we provide. Contact us today!

How Can Pinterest Improve Your Sales?

What’s Pinterest?

Pinterest is a social media platform that allows users to organize images of products, services, experiences, dreams, and more; and pin them onto boards that are saved on the platform. These pins represent a user’s interests, which is a motivation to purchase and possess. Not to mention, the platform has more than 100 million active users. This is why so many businesses – especially retailers, have focused their marketing efforts on the platform.

Investing your marketing efforts on Pinterest pays off in the long-term. Why?

Because pins last forever. Other social media channels organize their content on a newsfeed based on the date and time it was posted. In comparison, Pinterest users can continually search and discover content, even if it was originally posted years ago. As long as the content is relevant to the search topic, then it will appear.

Other benefits:

Pinterest users are open to your marketing

Did you know that most of the content saved to the platform comes from businesses?  And more than half of users consider the platform to be a place to shop.

Pinterest produces referral traffic to your website

If users are finding and engaging with your pins, then you have a good shot at driving conversions to your website.

Pinterest is a cost-effective form of advertising

Pinners say that they spend less time reading magazines, catalogs and watching television.

Tips for Creating Pins

1. Use Hashtags

Like any social media channel, it is important to use relevant hashtags. These hashtags help users find you and your business more easily.

2. Use Direct Links

If you’re promoting a product and/or service, include a direct link to the corresponding page on your website. This ensures users have no trouble finding it on your website and no sales leads are lost.

3. Create More Than One Pin Board

Create pin boards with different themes. This allows you to target the right audience.

4. Always Write a Description

Each time you create a pin, be sure to fill in the description area. This information helps users to understand the name of the product/service they are looking at.

5. Make it Pretty

As Pinterest is a completely visual platform, always choose high-quality images that best represent your business.

Pinterest may be an effective sales channel for your business. If you are looking for an expert to help you, then collaborating with Longevity Graphics is the right choice for you and your business.

We offer a FREE 1-hour consultation on all of the services we provide. Contact us today to receive a no-obligation quote.

Do you want more Google Reviews?

Google Reviews

In the 21st century, Google is the first point of contact between many customers and businesses. From finding businesses nearby to looking up a forgotten phone number, we search keywords in Google to help us find anything and everything we want to know. And if we want to find out how one business compares to another, we Google them to learn about other people’s experiences.

Why should you care about Google Reviews?

Local search engines love online reviews for one primary reason – consumers love online reviews! Did you know that Google uses these Reviews as a factor in their ranking algorithm.

So, let me start with a very simple example. Let’s say you’re looking for a Website Designer in Coquitlam.

web-design-coquitlam

Right away, you can see the user ratings and the number of reviews prominently displayed in both the search results and the accompanying map. If you click on the place pin of one of the businesses, you can also see brief summaries of the latest reviews shown alongside the businesses information including the address, hours of operation and phone number.

This example illustrates the fact that customer reviews are among the first things people see when they search a business category on Google or Google Maps. It has also been shown that positive reviews provide your website with a greater boost to conversion rates compared to any other local SEO effort.

For local businesses, online reviews help increase the degree of trust felt, based on feedback from other people with similar needs. A 2014 study discovered that 88% of consumers trust online reviews as much as personal recommendations from friends and family.

Do you want more Google Reviews for your business and for your website to appear higher in local search engine queries? Ask us how we can get more Google Reviews for you!

I want more Google Reviews!

New Year’s Eve 2017 Vancouver

New Year's Eve 2017

With New Year’s Eve 2017 right around the corner, we thought we would compile a list of New Year’s Eve 2017 events taking place in Vancouver and throughout the Lower Mainland. From parties and concerts, to family-friendly fun and more, there is something for everyone!

Vancouver

Concord’s New Year’s Eve Vancouver at Canada Place
Canada Place999 Canada Place, Vancouver

Fairmont Waterfront New Year’s Eve 2017 (25+)
Fairmont Waterfront – 900 Canada Place Way, Vancouver

Family New Year’s Eve Celebration on Grouse Mountain
Grouse Mountain – 6400 Nancy Greene Way, North Vancouver

Family First Night at Mount Seymour
Mount Seymour – North Vancouver

New Year’s at Hotel Vancouver (19+)
Fairmont Hotel Vancouver – 900 W Georgia Street, Vancouver

NYE Extravaganza Club Crawl 2017 (19+)
Check-in at your starting location

Rio Theatre’s Annual Naughty Little New Year’s Eve (19+)
Rio Theatre – 1660 E Broadway, Vancouver

Telus World of Science New Years 2017 (19+)
Science World – 1455 Quebec St, Vancouver

Surrey

Elements Casino NYE (19+)
Elements Casino – 17755 60th Avenue, Surrey

Hazelmere: News Years Eve Gala
Hazelmere Golf & Tennis Club – 18150 8 Ave, Surrey

Burnaby

NYE 2017: Glitz & Glamour Gala
Hilton Vancouver-Metrotown – 6083 McKay Avenue, Burnaby

Coquitlam

QuiRING in the New Year
Evergreen Cultural Centre – 1205 Pinetree Way, Coquitlam

Party 2017 with Loverboy (19+)
Hard Rock Casino Vancouver – 2080 United Boulevard, Coquitlam

Abbotsford

Fraser Valley First Night 2017
Abbotsford Tradex – 1190 Cornell Street, Abbotsford

Jubilee Hall New Year’s Extravaganza
Jubilee Hall – 7989 Bradner Road, Abbotsford

NYE at Castle Fun Park
Castle Fun Park – 36165 N Parallel Rd, Abbotsford

Best wishes for a safe holiday season and a prosperous new year, from the team at Longevity Graphics.