Pinterest is a social media platform that allows users to organize images of products, services, experiences, dreams, and more; and pin them onto boards that are saved on the platform. These pins represent a user’s interests, which is a motivation to purchase and possess. Not to mention, the platform has more than 100 million active users. This is why so many businesses – especially retailers, have focused their marketing efforts on the platform.
Investing your marketing efforts on Pinterest pays off in the long-term. Why?
Because pins last forever. Other social media channels organize their content on a newsfeed based on the date and time it was posted. In comparison, Pinterest users can continually search and discover content, even if it was originally posted years ago. As long as the content is relevant to the search topic, then it will appear.
Pinterest users are open to your marketing
Did you know that most of the content saved to the platform comes from businesses? And more than half of users consider the platform to be a place to shop.
Pinterest produces referral traffic to your website
If users are finding and engaging with your pins, then you have a good shot at driving conversions to your website.
Pinterest is a cost-effective form of advertising
Pinners say that they spend less time reading magazines, catalogs and watching television.
1. Use Hashtags
Like any social media channel, it is important to use relevant hashtags. These hashtags help users find you and your business more easily.
2. Use Direct Links
If you’re promoting a product and/or service, include a direct link to the corresponding page on your website. This ensures users have no trouble finding it on your website and no sales leads are lost.
3. Create More Than One Pin Board
Create pin boards with different themes. This allows you to target the right audience.
4. Always Write a Description
Each time you create a pin, be sure to fill in the description area. This information helps users to understand the name of the product/service they are looking at.
5. Make it Pretty
As Pinterest is a completely visual platform, always choose high-quality images that best represent your business.
Pinterest may be an effective sales channel for your business. If you are looking for an expert to help you, then collaborating with Longevity Graphics is the right choice for you and your business.
We offer a FREE 1-hour consultation on all of the services we provide. Contact us today to receive a no-obligation quote.
The City of Port Coquitlam website is a great place to begin when thinking about starting a business in Port Coquitlam. The website has many resources that will help you, prior to ‘opening your doors’. Click here to visit the City of Port Coquitlam’s Starting a Business page.
If you don’t already live in Port Coquitlam or the Tri-Cities area, it is a good idea to spend some time in the city. This will allow you to get a sense of the successful businesses that are currently operating in the area – including businesses that you will be in competition with. If your business is going to have a store front, you can use this time to search out potential areas for your business to operate.
If you’re thinking about starting a business in 2016 – you MUST have a website and social media pages. There is a vast amount of competing businesses in Port Coquitlam and the surrounding areas.
In order to be discovered by potential customers online, you must have an experienced, knowledgeable online marketing company who will be able to optimize your website and social media pages for optimal rankings.
If this sounds like something that you will need help with, contact Longevity Graphics for a FREE 1-Hour Consultation. We specialize in working with local clients and helping them rank for their industry specific keywords.
Are you considering outsourcing your website design?
Below are some Pro’s and Con’s of hiring a local web designer vs. outsourcing your web design.
Receive a FREE Social Media Audit and learn more about our Summer Social Media Marketing promotion.
Choose 5 Social Media Marketing Platforms and we will:
Platform options: Facebook, Twitter, Instagram, Snapchat, Pinterest, Google+, YELP, Trip Advisor, Just Eat, Zomato (Formally Urban Spoon)
We will setup and optimize 5 social media platforms of your choice. By implementing engaging visuals and optimizing all the tools available through the platforms, we will achieve results. A strategy will be developed to ensure a consistent follower growth and engagement with your audience.
First and foremost, we will perform an analysis of your industry, competition and clientele base. From there, we will make recommendations for the best content, visuals, and times to reach your audience. We will implement these recommendations, which will maximize your influence and generate relevant leads.
On an ongoing basis, our team will analyze the results and provide a report on a monthly basis. Upon analysis, we will create a summary of our findings, make necessary adjustments and recommendations to ensure optimal results on all platforms.
Don’t delay, take advantage of our social media marketing summer promotion and get started right away. Our team of local experts will work with you and help you deliver your message loud and clear. Get your FREE social media marketing audit today.
Longevity Graphics is located in Coquitlam, BC. We specialize in online marketing services as well as web design and web development. For a list of our services or customer testimonials, visit our website today. We offer a FREE one hour consultation.
If you are all about visuals, Pinterest is the social media site to be on. It is a large social media platform that gathers everyone’s interests in one place. This is the perfect place to be if you want to know the current and up and coming trends. Their mission is to “connect everyone in the world through the ‘things’ they find interesting.”
Pinterest is beautifully organized by its pin-board/grid type layout which makes it visually stimulating.
Pinterest home page
It is easy to use and allows you to share your hobbies, interest, events and more. Pinterest provides you with a ‘pin it’ button to add to your bookmarks. This allows you to ‘pin’ any image, blog, or website directly onto Pinterest. You can also create different categories that suit your interests, plus you also have the option to share your ‘pins’ on Twitter or Facebook. Another cool and handy thing about Pinterest is that the images are a direct link to the original source.
Pin Board Categories
My experience with Pinterest has been more than awesome. I must say I’m pretty much addicted to it because I can find everything that I like on one site. What’s even better is that people are very active and supportive on Pinterest. My first ‘pin’ ended up getting more than 140 repins within less than an hour, 84 likes with more than 30 follows, in one day. I must say, it’s pretty liberating to see that people ‘repin,’ like and follow you because they also have the same interest.
Here are a few reason why you should use Pinterest?
So, I suggest you get yourself started with Pinterest, explore and connect with people who are interested in the same things as you. For businesses, I suggest you to experiment with different strategies that can drive in new customers or traffic to your website. Pinterest allows room for you to be creative with your branding approach. Until next time, Go and PIN your INTEREST.