Guide to LinkedIn Advertising
So you’ve been taking advantage of Facebook and Twitter advertising, but have you thought about LinkedIn advertising?
LinkedIn is a professional platform where users can connect and network with other business professionals. People connecting, making referrals and recommendations are nothing new in the world of business. The difference is, people are now able to perform these tasks online, through one social platform. In the year 2016, if you want to engage in the professional community, you must have a LinkedIn profile.
A LinkedIn profile is a page containing elements of a person’s resume, website, Facebook profile and blog posts. Ultimately, it is a presentation of who you are professionally.
Advertising on LinkedIn is a great way for businesses and professionals to reach highly targeted groups of like-minded people.
Creating an Advertising Campaign
To get started, go to your business page. If you’re currently viewing your personal LinkedIn account, look at the top tabs and scroll over Interests. Go to company and then your business page. Again near the top of the page, look for Business Services. If you scroll over this tab, it will open and the Advertise option will appear.
You will now be welcomed to the LinkedIn Campaign Manager. This is the main area to view all your campaigns. There are two types of ads you can create on LinkedIn; sponsored updates and text ads.
Sponsored Updates
- These ads appear in the LinkedIn feed.
- These ads give viewers the option to follow the advertisers LinkedIn company page, click through to the advertiser’s LinkedIn company page or click through to the advertiser’s website using the link and the image in the update.
Text Ads
- These ads appear on the right side of the page.
- These ads are a great way to drive targeted leads across multiple LinkedIn pages.
- These ads only give viewers the option to click through to the advertiser’s website.
Once you have decided which ad is best suited for your advertising campaign, then you will open an account. You will create an account name, choose the currency you wish to pay in, and link the company page that you will be advertising. Name your campaign and decide what language you will be targeting. Next, you will decide where you want to direct users when they click on your ad. As mentioned, you can direct them to your LinkedIn page or your company website.
Now, you will create your ad. Add a catchy headline, image and content. Your headline should be engaging and include a call to action. After, you will configure your target audience and budget. Finally, you will commence your LinkedIn advertising campaign.
Are you interested in advertising your business on LinkedIn, but you’re not familiar with the platform? We can help! Get in touch with us today. We offer a FREE 1-hour consultation.
O Canada!
Are you looking for things to do this Canada Day 2016?
To help you plan your day, we have compiled a list of Canada Day 2016 events and activities for you and your family to enjoy. We have organized the events and activities based on city.
Now, we have to ask… What will the weather be like on Canada Day? Greater Vancouver and the Lower Mainland is forecasted to have a mix of sun and clouds.
Vancouver:
Canada Day at Canada Place
Festival from 10 am-6 pm
Parade at 7 pm
Fireworks show at 10:30 pm
Cost: Free
th Annual Canada Parade
Parade starts at West Georgia and Broughton Streets at 7 pm
Cost: Free
Burrard Inlet Canada Day Fireworks
Fireworks show at 10:30 pm
Cost: Free; Premium Viewing: $15
Canada Day on Granville Island
Enjoy a full day of entertainment, music, spectacle, food, fun activities, street entertainment and more.
Cost: Free
Canada Day Run and Celebration
Wesbrook Village, UBC from 9:30 am-2 pm
Cost: Free
Canada Day at FlyOver Canada
Canada Place from 9 am-10 pm
Cost: $16.95-$23.95
Surrey/White Rock/Delta:
Surrey Canada Day
Bill Reid Millennium Amphitheatre from 10 am-10:30 pm
Cost: Free
Delta Canada Day Celebration
Chalmers Park from 6 pm-10 pm
Fireworks show at 10 pm
Cost: Free
Burnaby/New Westminster:
Burnaby/New Westminster:Canada Day with the Trews
Swangard Stadium at 5 pm
Cost: Free
Canada Day at Burnaby Village Museum
11 am-4:30 pm
Cost: Free; Carousel Rides: $2.60
Canada Day Celebration at Edmonds Plaza and Park
11 am-2:30 pm
Cost: Free
Canada Day in Queens Park
11:30 am-3:30 pm
Cost: Free
Tri-Cities/Pitt Meadows/Maple Ridge:
Canada Day Celebration at Rocky Point Park
Rocky Point Park from 11 am-5 pm
Cost: Free
Canada’s Birthday and Coquitlam’s 125th Birthday
Town Centre Park from 12 pm-10:30 pm
Fireworks show at 10 pm
Cost: Free
Port Coquitlam Celebrates Canada Day
Lions Club Pancake Breakfast from 8 am-11:30 am at Lions Park
15th Annual Fishing Derby from 12 pm-Dusk at Castle Park
Cost: Free
Canada Day in Pitt Meadows
Spirit Square from 8 am-2 pm
Cost: Free
Maple Ridge Canada Day Celebrations
Maple Ridge Memorial Peace Park from 10 am-3 pm
Cost: Free
Fraser Valley:
Canada Day in Fort Langley
Fort Langley National Historic Site from 10 am-5 pm
Cost: Free
Langley Canada Day JRBQ
Langley Events Centre/Willoughby Community Park from 11 am
Cost: Free
Mt. Lehman Canada Day Parade
Parade starts at the Mt. Lehman Credit Union
Cost: Free
Canada Day Downtown Chilliwack
Grandstand Field from 11:00 am-3:00 pm
Cost: Free
Canada Day at Harrison Hot Springs
Full day of activities
Fireworks show at 10pm
Cost: Free
The team from Longevity Graphics wishes you a happy and safe Canada Day 2016!
Thinking about Victoria Day Long Weekend 2016 Events?
First things first: is it going to rain this Victoria Day long weekend? The Lower Mainland is forecasted to have a cloudy overcast, but will that stop Vancouverites?
To help make planning this weekend easier, we compiled a list of Victoria Day long weekend 2016 events and activities (rain or shine).
Whether you’re in the TriCities or in Richmond, see more information about local events across the Lower mainland this Victoria Day long weekend 2016.
Family Friendly Events
Make lasting memories with your family during the Victoria Day long Weekend. Spend quality time with your loved ones this weekend and enjoy special events for the whole family
Fort Langley Victoria Day Events and Parade
Free Swimming in Coquitlam (May 20, 2016 only)
TriCity Events (Various)
Vancouver All British Field Meet (For the car enthusiasts in the family)
Farmers Markets
Hosting friends or family this Victoria Day long weekend 2016? Visit a local farmer’s markets and get fresh ingredients to help create that perfect dish.
Wherever you are in the Lower Mainland, check out these markets and get started on creating that delicious meal.
Artisan Farmers Market – Burnaby, North Vancouver
Abbotsford Farm and Country Market – Abbotsford
Fort Langley Village Farmers Market – Fort Langley
Trout Lake – Vancouver
Night Market
The famous night markets are back for the summer! Good eats, good finds, and good times! Richmond and North Vancouver are hosting their annual Night Markets. Start the Victoria Day long weekend 2016 on Friday by going to the Richmond Night Market, the International Summer Night Market, or the Shipyard Night Market in North Vancouver.
Explore the Outdoors
If it’s not raining, or you don’t mind the wet weather, hiking season is already upon us. Get some fresh air and get out of the city to unwind and get back with nature. Get outside and explore the great outdoors that the Lower Mainland has
Get outside and explore the great outdoors that the Lower Mainland has to offer. Visit Vancouver Trails and see which local trails and hikes are open for this season.
Leave the City during the Victoria Day Long Weekend
If you are looking for something to do outside of the city, be sure to take a look at YVRDeals.com. Go on their website to get more information on great deals. If you’re looking to do some shopping outside of the city, be sure to take a look at the current offers and promotions in Bellingham in the Washington State. Click here to see how you can take advantage of these deals!
Make the best of this Victoria Day long weekend 2016. Whether you are looking for local family fun activities or ideas for an out of town getaway, the possibilities are endless. We wish you a happy and safe Victoria Day long weekend.
We are looking for a talented and creative individual that will have the opportunity to organize, film, and edit corporate videos that describe our business’ qualities and services. These videos will be short and used on our social media platforms to communicate and market our strengths, values and services. Tasks will involve story-boarding, knowledge in editing software (such as premiere, final cut pro or after effects), compositional knowledge and experience with audio. This would be a paid internship.
Qualifications
- Commitment to achieving project deliverables and tasks on schedule
- Experience with film, editing, and audio software
- Comfortable brainstorming and receiving critical feedback
- Experience with photography and colour correction are an asset
- Professional, creative and outgoing personality
- Enrolled in a film program with at least one year completed, preferably two years
If you answered yes to the above questions, you might be a good fit for this position.
Who We Are
Longevity Graphics specializes in marketing, designing and development of affordable custom websites for businesses, and not-for-profit organizations in Greater Vancouver. We help businesses and organizations identify the best ways to achieve maximum exposure on the internet and in search engines. Working with our clients we define the goals of the website and provide the most user-friendly solution to achieve the marketing objectives. We are a small, experienced design and marketing agency located within the industrial village in Coquitlam.
We are currently expanding our team and looking for a Junior Videography Intern. We value real-time, face-to-face interaction between team members to create a more intimate, team-oriented work environment. Subcontractors will not be considered and telecommuting is not an option.
This is a short-term full-time position with a possibility of extension.
The successful candidate will be working with our Senior Marketing Consultant on various projects; the responsibilities are listed below.
Responsibilities will include:
- Brainstorming creative ideas for corporate videos
- Video production
- Video storyboard development
- Organization of video shoot
- Shooting videos
- Editing videos and finalizing projects
This is an excellent opportunity to gain experience and expand your portfolio
Please send your resume to [email protected].
Looking for things to do in Vancouver on Good Friday and Easter weekend.
Easter Egg Hunts and Family Activities:
Easter Egg Hunts
Easter in Vancouver: Things to Do on Easter
Easter Train
Easter weekend: what’s open and closed
The Good Friday Concert
Church Services
You open a new browser window and you type in the search bar for widgets. You get back 500 pages containing 67483 results. Feeling overwhelmed, you begin scanning through the first page of results. Everything look the same, until you see a result with a picture and a name to the right. You take notice because none of the other results have this. It wasn’t the top listing but you click on it anyway. The listing just got a click that might not have happened if the author of that particular link wasn’t using Google Authorship on their site.
Google Authorship is a powerful tool for recognition within Google’s search results. It provides a fantastic way to stand out from your competition in the crowded search results page. If you contribute writing online, setting up Google Authorship should definitely be done. It doesn’t take long to setup. The benefits are well worth the time investment.
Before you setup Google Authorship you must first have a few things in place.
First, you will need to make sure you have a Google+ account setup. Google automatically sets up a Google+ account when you register a new Google account. Or if you already have a gmail or YouTube account and have used it recently, chances are Google has already created a Google+ account for you. The second item you will need is at least one website/blog that you contribute to.
Step 1- Setting Up Authorship With Google+
Log into your Google+ account and go to your Profile. Under the About page you will see a Contributor to section.
Do not get this confused with Other Profiles or Links. These are separate and serve different functions. To add the website/blog that you contribute to, click on the Edit button at the bottom of the section . Within the editing mode, click on Add Custom Link in the Contributor to section. You should link to the main Blog section of the website. Click on Save when done adding the link.
Next, you will have to verified your Google+ email address in order for Google to recognize and associate you with your content.
Google provides a page to automate the verification process, however, to do it this way you are required to provide an email address with the same domain as the one being claimed. If you are using a gmail account or another email address you can verify it within your Google+ profile by clicking on the Verify link next the email address. After you click on the link, Google will send you a verification email. You will have to click on the Verify link in the email to complete the verification process. If you do not see the email come in within a few minutes, check the junk or spam folder in your email program.
Once the account has been verified, make sure you have uploaded a clear and professional looking photo of yourself. We recommend using a colour photo with a bright background. With authorship being used more often, you want to make sure your photo stands out. To upload a photo, click on the circle image on the left within the page Cover. You can either upload a new photo or choose one in one of your albums.
Step 2 – Setting up WordPress For Authorship
Depending on what version of WordPress is installed there are a few ways to set up Authorship. Until relatively recently, WordPress required manual setup. In recent updates they have simplified the process. To help simplify the process, it is recommended to install Yoast SEO, a SEO plugin that helps with adding meta data to pages and posts on a WordPress site. You can install the plugin if you have administrator privileges. To do this, first log into WordPress, click on the Plugin link from the Dashboard. Click on ADD NEW PLUGIN and search for Yoast SEO. Click on the install button. If you do not have permission to install plugins then contact the websites admin for assistance.
Once the plugin has been installed, from the dashboard click on USERS and then YOUR PROFILE. Scroll down towards the bottom and until you see where you can enter your Google+ account. Enter your Google+ profile here. You can get the link from the address bar on your Google+ page. It should look something like this. https://plus.google.com/103294418624820015984/
This lets Google know that you are the author of the content and will associate your profile with it. Also, be sure that the name you are using in WordPress is matches exactly with the one in your Google+ page. Google is very picky about this. If the name does not match, Google may choose not to display your Author information.
In older versions of WordPress, you can accomplished this by inserting a link to your Google+ profile with in the user Biographical Info section.Write a description about yourself and include By <a href=”https://plus.google.com/103294418624820015984/” rel=”author”>Your Google+ Profile Name</a>
If you do own the site and you are the only one contributing to the site, you can add a similar code to the HTML header.
To make all this come together, write a blog post like you normally would. Make sure the blog has you include as the author. Publish the post.
Some of our clients have been wondering how to write a Google review on a business page. Reviews have become increasingly important with Google’s new updates, and knowing how to leave a positive review on google for your friend could be the difference between them ranking on their places page, and being buried below their competition.
As many as five reviews can often put a company’s places page on the first page of Google- check out this article and practice your new skill on Longevity Graphics! (ha ha ha)
How to write a Google review:
Step 1. Search for the company on Google Maps. To do this: -Search the company’s name on Google.
Select the “maps” tab from above the search box.
Other buttons on the tab include “Web”, “Images”, and potentially others depending on your configurations. There is also a button in the same bar called “more”. If “maps” is not right next to “images”, click “more”, and it will be there.
Step 2. Once you have successfully searched for the company on “maps”, find the business in the results and click on it.
Step 3. A speech bubble will pop up over the business location on the map.
Next to the title of the business will be a button that says “more info”. Click this!
Step 4. Once you are on the “more info” page, there will be a button on the right hand side of the page below the map that says, “Write a review”. Click this!
Step 5. Give the business a rating out of 5 stars on the pop up window that will fill the center of your browser, and then write your review.
Step 6. Click publish!
You can edit your review after by clicking the “edit your review” button.
This button will be exactly where the option of “write your review” previously was. Let me know if you need any clarifications on this!
If you were wondering how to write a Google review, hopefully this tutorial has been of use to you. It is a full breakdown of how to write a Google review for beginners, but it is also an asset for experienced internet users as well.
Google reviews, along with social media, keyboarding, text wrapping, and other social media strategies, are an extremely important part of any campaign. Now go out there and be opinionated!
We Are Hiring a Web Developer – Grow With Us
Who You Are
Are you a web developer with three years experience or more?
Are you tired of fighting traffic and the long commute to Vancouver?
Does your current job not provide you with opportunities to grow your skills?
Do you enjoy working collaboratively with a tight-knit team?
Do you value providing exceptional customer service and personal attention to clients?
If you answered yes to the above questions, you might be a good fit for this position.
Who We Are
We are a growing web design and internet marketing firm located in Port Coquitlam. Our clients are hardworking people who make an honest living working in the service industries. We use white-hat SEO and ethical marketing strategies to help our clients grow their businesses.
We are currently looking for a web developer. We value real-time, face-to-face interaction between team members to create a more intimate, team-oriented work environment. Subcontractors will not be considered and telecommuting is not an option.
This is a full-time position with benefits.
Responsibilities will include:
– Updating customer’s existing websites via wordpress as well as hand built html and php websites
– Developing new websites from scratch and using various CMSs
– Optimizing HTML elements of websites
CSS, HTML, PHP and wordpress experience required
This is an excellent opportunity to grow with our company. Please send your resume to [email protected].
The Landscape of SEO and Online Marketing in 2013
An introduction:
Right now online marketing is changing more rapidly than ever. Nearly one half of the human population now has the ability to “get online”, and the process in which individuals evaluate and consume information is developing with the changes. These differences in content consumption bring opportunities to those who stay vigilant and are aware of the new possibilities that come with evolution.
Purpose:
This blog will outline our projections for what where we believe trends are headed, and what this means for business owners who are interested in marketing their content. One must have a solid grasp of upcoming trends to create a content marketing strategy for their business. This article is going to outline four major trends that are going to take place in the online marketing industry this year.
1. The Internet is Only Becoming More Competitive.
Previously, regularly posting relevant, one of a kind content was a great standalone strategy. While this is still important, this kind of content marketing is not nearly sufficient. Giant media publishers like the Huffington Post churn out over 1,000 articles per day and keeping up with these content creating monsters simply isn’t a feasible business strategy. So, how do we solve this issue? Sites must devise what is called a content strategy. To develop this, you must understand what exactly your company does best, and the ways in which it offers the most value. You must find your niche, so to speak. For example, Longevity Graphics is a Vancouver SEO company, and we stay within the bubbly of online marketing when marketing our content. Specifically, SEO is the product that we sell, and that is why we often write about it.
2.Picking Your Battles
Why Focusing Your Marketing Efforts is Important
When running a content marketing campaign, the first thing to figure out, is what exactly are the goals of the website? Do you need more clicks, more retained visitors, or are you trying to convert buyers via a landing page? Having clear priorities is very important, because you need to understand what you are trying to accomplish.
Once you have clear goals, you can optimize your online strategy to meet them, and ultimately actualize your business. For instance, if the goal of the website is to have people buy a product, sign up for a service, or book a consultation, you must organize the site so that it encourages the user to convert and take the behavioral path which you are attempting to lead them down.
3.The importance of content integration
How to Plan Your SEO Strategies and Online Marketing in 2014
In recent years, content marketing became one of the most important things that companies can use to promote their products. However, it can be difficult to know how to integrate your strategies with other marketing programs. It’s important to have a good approach and a solid plan to integrate new tactics and strategies; setting a budget for your content marketing is often a good idea.
The benefits of integrating your content across multiple channels will be considerable in the long term. Everyone talks about integration, but only a few people really understand how it works. This is one of the reasons you need to have people that can communicate the message you want to send in a clear and concise manner. Researches have shown that most of the people use the Internet and new technology to visit online stores and find the best deals for the things they want to purchase. But, while people browse on the Internet, the majority of these people still prefer to go into a supermarket, retail store or a in person shop to buy things.
The interesting thing is that the study is referring to the newest generation, also known as “millennials”. The study reveals that people are still responding to “in-person” marketing, showing the true importance of content integration. While digital tactics are easier, require less effort, and can be done at lower costs, personal interaction is still considered the tool that people respond best.
Companies are losing revenue if they fail to connect with their costumers on a “personal” level. Using Social Media tools, visual tactics and in-person events all together is the best strategy for small and large companies, consumer or non-consumer retail stores, in the same time. Therefore, a good connection between online, mobile and “in-person” marketing is the best way, and the most effective strategy marketers need to focus their resources on.
4.New technologies provide new channels for marketing
How to Keep Up with Your Online Marketing and SEO in 2014
If we follow how technology has evolved over the years, we realize that one’s marketing strategy must change and improve according to the new trends. We can’t ignore the value and benefits that new technologies bring to marketing. Today, in 2013, more than half of our online devices are tablets and smartphones, meaning more and more people are using new technology to accomplish daily tasks of their lives like: shopping, learning, traveling, and basically everything.
Marketers need to keep up and adapt to the new technology. They must take advantage of innovation and produce apps, services and online features that will implement and promote their products. Many brands came up with innovative marketing ideas using new technologies.
For example, Nivea started a campaign that used both printed and mobile ads. What Nivea did was to include a solar-powered charger in a printed ad that would help people charge their cell phones and devices while they were enjoying their time on the beach. They filled a consumer need and simultaneously promoted their brand. The key to better marketing is innovation and what business owners need to understand that to remain competitive you need to adjust and focus your resources to new channels and explore new technologies.
In Conclusion
2014 is going to be an exciting new year for businesses, and innovation will bring about new changes in the way that marketing plans must be implemented. Hopefully this article will help you prepare for the coming year, and help your company be more competitive in the marketplace.
Why we Love Twitter
We Adore Twitter
Despite the fact that Twitter is famous for its bugs, glitches, and spam, Twitter is my favorite social media site. Why do I choose to express myself in 140 characters or less? I do it because twitter offers opportunities, options and ideas that other social media sites have trouble conveying in the same simplistic, yet effective format.
Facebook “Friends” vs Twitter Connections
Too Close for comfort
The first thing that a people minded person notices when he or she logs onto twitter, is how easy it is to make new friends and connect to people. These are individuals that you never otherwise would have had a chance to speak with. Twitter’s interface runs on followers, rather than friend requests, and the culture is very different from other social media sites.
Facebook invites users to offer up too much personal information, and due to this decision, people are less likely to be open to connecting with strangers. There is no “add as acquaintance” button, Facebook uses the word friend. You must actually know people to connect on Facebook because of the personal nature of the site.
Through twitter you can strike up conversations, discuss other people’s work, and in general share ideas without having to show complete strangers your family thanksgiving photos from 2009.
This translates well into marketing because you can build business connections with professionals in related fields in a way that Facebook simply doesn’t allow for. I have met countless interesting professionals who have provided me with referrals, insights and advice just because I was able to reach out to them. Twitter is the easiest way to gain cheap exposure through social media and can work wonders for your brand’s consumer engagement.
How We Use Twitter
Longevity Graphics
Something that we do at Longevity Graphics for our Vancouver Social Media, is we like to make sure that we talk to people who recently followed us or tweeted us, and find out what they specialize in from a business perspective. If we do this, we can find out if they are a potential client, someone who gives referrals, someone who we can help or even if they are an interesting person to tweet to. We specifically target out social media to Vancouver, and the tri-cities, so that we end up talking to people in the area. Twitter is amazing because of the ease in which a business person can make new connections.
The Simplicity Factor
How to attract Clients using Twitter
A feature that gives twitter an edge is the pure simplicity of it all. Facebook takes a while to learn how to use, especially if you are operating a corporate fan page and trying to use the paid ad structure. To be able to effectively market on Twitter, all you need to do is follow a few guidelines.
For a complete beginner in social media, whether or not based in Vancouver , the first thing to understand is the more people who see your tweets, the more likelihood they will have of buying from you. Often when you follow individuals on twitter, they will follow you back. With this in mind, you can follow accounts that are in your target market, and use the technique as a lead generation formula.
Another principle to bear in mind is the more times someone sees your company, the more likely they are to buy from you. This means that literally, the more often you can tweet the better. One doesn’t want to completely clog their follower’s news feeds, but tweeting over ten times a day is a great way to stay in the minds of your customers.
Changes, Updates, and New Ideas
Another reason I like twitter, is the radical updates and changes it implements without changing its current user friendly interface. Twitter, has been making alterations left, right and center- making additions to the user experience and implementing new rules of conduct on the site. These changes send all sorts of ripples through the internet, doing everything from informing users of emergencies to sending Twitter-based tools like Manage-Flitter scrambling to keep up with the updates.
Alerts:
One of the newest introductions to twitter is the introduction of emergency alerts. The way that twitter alerts work, is users must subscribe to the twitter alerts system. You can do this by visiting twitter.com/[username]/alerts.
When you visit a profile on twitter that is offering alerts, your will see a message characterized by a picture of an purple cross that will deliver information if there is a crisis.
This new feature is used for situations such as the recent hurricane in the Philippines, to raise awareness about current events and give warnings to people in the areas.
Magic Recs:
A new feature that Twitter has recently implemented is the account @MagicRecs. Magic Recs is a recommendation engine that sends suggested pages to individuals based on their current tastes.
If you choose to follow @MagicReqs you will be tweeted pages to follow that twitter has deemed you will enjoy. Feedback from this engine has been largely positive, and sentiment is that Twitter does a relatively good job of matching interests. For Vancouver Social Media, it can even target your recommendations locally.
Scheduled Tweets:
Another change that Twitter has implemented is that “Twitter ad users” can now schedule tweets using their twitter account. Previously sites like buffer were used to do this, but twitter has decided to give the option in house to paying customers. This addition is not available to the average user, rather it is only accessible to individuals who wish to target the posting of a promoted tweet.
Twitter TV:
Twitter has announced that it recently joined forces with Comcast and NBC Universal and unveiled a partnership that will let users tune into TV shows directly from tweets. The program is called SeeIt and it is going to include features such as changing channel, watching shows from “On Demand” and setting recordings on their DVR. Twitter is hoping to extend SeeIt to other major networks as well, but new partnerships have yet to be announced.
Why we Love it
The people at Twitter are always working hard to expand, innovate and streamline the social media site.
The ability to connect to new people that Twitter offers is unparalleled, and it is a great tool to create engagement with potential business.