Do you want more Google Reviews?

In the 21st century, Google is the first point of contact between many customers and businesses. From finding businesses nearby to looking up a forgotten phone number, we search keywords in Google to help us find anything and everything we want to know. And if we want to find out how one business compares to another, we Google them to learn about other people’s experiences.

Why should you care about Google Reviews?

Local search engines love online reviews for one primary reason – consumers love online reviews! Did you know that Google uses these Reviews as a factor in their ranking algorithm.

So, let me start with a very simple example. Let’s say you’re looking for a Website Designer in Coquitlam.

Right away, you can see the user ratings and the number of reviews prominently displayed in both the search results and the accompanying map. If you click on the place pin of one of the businesses, you can also see brief summaries of the latest reviews shown alongside the businesses information including the address, hours of operation and phone number.

This example illustrates the fact that customer reviews are among the first things people see when they search a business category on Google or Google Maps. It has also been shown that positive reviews provide your website with a greater boost to conversion rates compared to any other local SEO effort.

For local businesses, online reviews help increase the degree of trust felt, based on feedback from other people with similar needs. A 2014 study discovered that 88% of consumers trust online reviews as much as personal recommendations from friends and family.

Do you want more Google Reviews for your business and for your website to appear higher in local search engine queries? Ask us how we can get more Google Reviews for you!

I want more Google Reviews!

Are you thinking about starting a business in Port Coquitlam? We’ve gathered some resources to help you get started.

Visit the City of Port Coquitlam Website

The City of Port Coquitlam website is a great place to begin when thinking about starting a business in Port Coquitlam. The website has many resources that will help you, prior to ‘opening your doors’. Click here to visit the City of Port Coquitlam’s Starting a Business page.

Get to know the area… and your competition

If you don’t already live in Port Coquitlam or the Tri-Cities area, it is a good idea to spend some time in the city. This will allow you to get a sense of the successful businesses that are currently operating in the area – including businesses that you will be in competition with. If your business is going to have a store front, you can use this time to search out potential areas for your business to operate.

Create a Website and Social Media Pages

If you’re thinking about starting a business in 2016 – you MUST have a website and social media pages. There is a vast amount of competing businesses in Port Coquitlam and the surrounding areas.

In order to be discovered by potential customers online, you must have an experienced, knowledgeable online marketing company who will be able to optimize your website and social media pages for optimal rankings.

Your online marketing company should be able to:

Help your website gain top position in search result lists
Perform keyword research to discover vital search combinations for your business
Perform meta and title tag development
Establish HTML code optimization
Perform inbound link building

If this sounds like something that you will need help with, contact Longevity Graphics for a FREE 1-Hour Consultation. We specialize in working with local clients and helping them rank for their industry specific keywords.

Are you considering outsourcing your website design?

Below are some Pro’s and Con’s of hiring a local web designer vs. outsourcing your web design.

Pro’s of hiring a local web designer:

Personalized, one-on-one service
It’s easy to get in contact with your web designer if you have any questions
You know exactly who will be working on the design of your website and social media pages

Con’s of hiring a local web designer:

Well, we sure can’t think of any con’s!

Additional Resources

Sign up your business on the Shop PoCo BIZ Directory; Click Here
Join the Port Coquitlam Business Improvement Association (BIA); Click Here
Join the Tri-Cities Chamber of Commerce; Click Here
Contact Longevity Graphics for a FREE 1-Hour Consultation to learn about the online marketing services they offer; Click Here

Social Media Marketing Summer Promotion from Longevity Graphics

Receive a FREE Social Media Audit and learn more about our Summer Social Media Marketing promotion.

Choose 5 Social Media Marketing Platforms and we will:

Setup
Optimize
Manage

your account.

$1250 $995/month

ACT NOW! Limited Availability

CALL: 604-505-8552 or EMAIL: [email protected]

Platform options: Facebook, Twitter, Instagram, Snapchat, Pinterest, Google+, YELP, Trip Advisor, Just Eat, Zomato (Formally Urban Spoon)

Social Media Marketing Services:

Social Media Marketing Setup

We will setup and optimize 5 social media platforms of your choice. By implementing engaging visuals and optimizing all the tools available through the platforms, we will achieve results. A strategy will be developed to ensure a consistent follower growth and engagement with your audience.

Social Media Marketing Content Management

First and foremost, we will perform an analysis of your industry, competition and clientele base. From there, we will make recommendations for the best content, visuals, and times to reach your audience. We will implement these recommendations, which will maximize your influence and generate relevant leads.

Social Media Marketing Reporting

On an ongoing basis, our team will analyze the results and provide a report on a monthly basis. Upon analysis, we will create a summary of our findings, make necessary adjustments and recommendations to ensure optimal results on all platforms.

Don’t delay, take advantage of our social media marketing summer promotion and get started right away. Our team of local experts will work with you and help you deliver your message loud and clear. Get your FREE social media marketing audit today.

Longevity Graphics is located in Coquitlam, BC. We specialize in online marketing services as well as web design and web development. For a list of our services or customer testimonials, visit our website today. We offer a FREE one hour consultation.

Maintaining your brand is important for every company. There are many social media platforms out there that give you the ability to connect with your target audience/customers. Your engagement is important to produce happy, stimulated, loyal and engaged customers.

When you begin to establish your social media presence, first thing first:

Community is important

Think about your community. Many big execs will always suggest keeping in touch with your community.
By knowing your community, you will know how to create an agenda that will be competitive and effective.
You can maintain your relationship with your customers by knowing what they want, what are the newest trends or what changes might be needed
Community is all about dialogue. Social media allows you to create dialogue through, sharing commenting, and discussing
A community needs authenticity. Social media users can notice inauthenticity. Create fun, meaningful conversations that will impact your customers

Second thing:

Content

Most important thing is to have fun and mean what you write. Don’t write something because you have to, but because you want to
Do not write something that isn’t relevant in your industry
Post relevant links. Readers are curious and always looking for new knowledge.
Incorporate fun contests that encourages participation

Some Social Media Sites to get your hands on:

Facebook
Twitter
Pinterest
4Square
Instagram
Storify
Google +

There are other options, such as, SEO which will help expose your company, but imagine having both SEO and a strong social media presence together. Your brand and company will increasingly experience

For more check out: Check out 10 top Execs share their social media secrets

For all you social media addicts out there, Storify is another social media platform to add to your list. Storify is similar to Hoot Suite where you can organize all your social media, but Storify has one extra element than Hoot Suite. In Storify, you can create a story that will organize all of your social media platforms. How do you exactly create a story in Storify? Well, Storify is essentially like blogging but you have access to all your social media where you can implement certain Facebook comments, tweets, videos etc, into your blog directly.

The pros about Storify are:

You have all your content in one platform
You can develop a strong story and dialogue from your social media
Simple Editing tools similar to other blogging sites
Great for branding your company

The Cons:

There is a bit of lag time
It will take time to learn how to navigate

(but that’s not any different than learning the new Facebook timeline)

If you love to write and your social media seems a bit cluttered or unorganized, then Storify will help. I believe having a strong story attached to your 140 tweet or your Facebook statuses will have a bigger impact to your readers and followers.

Longevity Graphics has been building websites and implementing internet marketing strategies since 2002. Our competitive advantage is the experience that we bring to the table, the extensive knowledge of Google Webmaster standards, ranking factors, conversion optimization, and the personalized customer service that we provide to all of our clients; big and small.

When working with our clients on an internet marketing campaign, we utilize many different platforms to get the best results for the unique needs of the client. 3 platforms that we almost always recommend include:

Google Adwords
Google Places
Google+

Google Adwords is a pay-per-click option that allows our clients to drive immediate targeted traffic to their websites. We can control the placement of the ads (whether you come up first, second, third or on the side), the cost of the clicks and the daily/monthly budget and target the ads geographically. This is a great platform to start receiving great results when implemented correctly. If you have tried implementing a Google Adwords campaign and failed to see results that were bringing you a return on your investment, it is worth speaking to an expert who knows how to optimize your campaign.

Google Places is a great way to target geographical search queries interested in working with a business with a specific geographical region. The benefit to Google Places is it’s FREE, the listings out rank organic results and your customers can add reviews to your listing which can help to promote the benefits of dealing with your company.

In the example below, you can see that The Last Door is coming up for the search querie “Recovery Centre For Men New Westminster” within the Google Places section of the search results page which is out ranking the organic search results.

Google+ is an interesting new platform that we are urging our clients to take advantage of. Google is starting to display Google + profiles within the search results pages (seen below). Not a lot of companies have started using this platform for marketing and you can really get a jump up on your competitors by utilizing this platform.

In conclusion, when developing an internet marketing strategy don’t forget to utilize these great Google platforms to help boost your exposure. Gaining targeted traffic in all areas of the internet will help to develop your brand, increase your leads and at the end of the day you will see an increase in your return on investment