Hello, my name is Chase Francis Beckett Viscount. I am a grade 9 student residing in the school of Archbishop Carney Regional Secondary School. A few weeks ago I had a choice. A choice of either going to my mom’s work and viewing and observing how she works or having a normal boring day at school. If you are seeing this, you probably know what I choose. I was assigned this task by my mother as she wanted me to learn about writing a full blog post.
What is a blog post?
My first task for this assignment is explaining what a blog post is and seeing that I’m currently writing about a blog post this is probably the most important thing to know when writing one. A blog post is an article containing discrete and often informal diary or journal styled text entries. Blog posts also can provide useful and informative material about a specific topic.
Why do people write blog posts?
My second task is to explain why people write blog posts. People write blog posts because blogging can be a good way to share your personal message with the world. People also use blogs to help their company website rank on search engines for particular keywords. So they can share information about a specific topic and become an expert in a specific industry.
Tips for blog posts.
My final task is to explain some tips to help you on writing blogs. Some tips for writing a good blog post consist of the following.
- Knowing your audience
- Explaining your connection to the topic
- Using bullet points to your advantage
- Optimizing and maximizing seo
- Using a clear layout.
In conclusion, a blog post is a good and effective way to captivate and inspire an audience and spread different innovative and inspiring ideas to all.
What is blog writing for SEO?
Blog writing for SEO is the process of writing content that will rank on Search Engine Results Pages (SERPs) such as Google. This entails researching keywords, writing high-quality content that matches user intent, and optimizing your content, headers, and images for easy page crawling.
7 Steps to Blog Writing for SEO
1. Blog Writing for SEO – Identify and Set Goals
Identifying and setting goals is the first step in all marketing projects. It is no different with blog writing for SEO. I have outlined some common goals below for blog posts.
- Educate your audience
- Grow your brand’s audience
- Increase website traffic
- Increase brand awareness
- Generate sales or leads
2. Blog Writing for SEO – Define Your Target Audience
Knowing who you are writing to and for will help you when it comes time to plan your blog content. Developing personas of your target audience can help you to really understand the audience for your blog content. Important information to identify includes:
- What are people searching for?
- Who is doing the search?
- When are they searching? (Seasons, Trends)
- What platforms are they using to search?
- Why are they searching? (Motivation)
- What problem are they looking to solve? (Challenges)
- What are their interests?
- Where are they located?
3. Blog Writing for SEO – Complete Keyword Research
Understanding the keywords that searchers are using to find information is key to writing a blog post that will be found in SERPs. Also, knowing how competitive the keywords are will determine whether your content will have an opportunity to rank. Selecting keywords that will drive the right traffic and rank will determine the success of your blog article.
Free Keyword Research Tools
- Google Keyword Planner – https://adwords.google.com/KeywordPlanner
- Google Trends – https://www.google.com/trends/
- Keyword Tool.io – http://keywordtool.io/
4. Blog Writing for SEO – Plan Your Blog Content
Planning blog content can get a little complicated with all these SEO guidelines. Remember that you are writing the content to answer the searcher’s questions and to provide value.
The best way for you to improve your chances of ranking is by writing high-quality blog posts with user intent in mind that offer a solution to the questions being asked.
What does that look like?
- Thorough answers
- Scannable sections
- Organized subheadings
- Visual aids
Remember the target audience profile you created. Keep your buyer personas, and their motivations, challenges, and interests in mind. Choosing topics that interest your target audience and that offer solutions to their questions make a successful blog post.
5. Blog Writing for SEO – Optimize the Content and Images
This is one of the most important steps in blog article writing. The keywords that you want to be found for should be used in the article and optimized for important sections of the content.
- Make sure that the keywords are used in headings multiple times. Use the keyword in your h1. Then use it again in H2s, H3s and H4s to break up the content.
- Use the keyword in the first paragraph of the blog content.
- Include keywords in your meta title and description.
- Add keyword rich alt tags to all of your images (and make sure your images are compressed for fast loading).
- Link to high-authority websites.
- Plan for longer posts that can be scanned.
- Link to other posts on your website.
- Optimize content for featured snippets (answer the question thoroughly and succinctly).
6. Blog Writing for SEO – Distribute and Promote Your Content
Refer to your target audience profile again. This will help you to determine where best to distribute your content.
- Social media is a great way to push new blog content out as it is free to post. The channels that we recommend posting on include Facebook, Instagram, LinkedIn, Google Profile, and Twitter.
- Adding your blog content to your corporate newsletter is a great way to distribute to your existing client base.
- If the goal of the campaign is to drive traffic to the website, you may want to consider a paid campaign to drive traffic to the blog post.
7. Blog Writing for SEO – Measure Your Success
Finally, you will want to measure the success of your blog article. The measurement strategy will be determined by the goal that you set. Google analytics is a great way to measure traffic that has reached your blog article.
https://analytics.google.com/analytics/web/
Finding out your best performing blog posts will help you to determine what your readers are most drawn to and what they are engaging with. This will help you to determine what future blog posts will be useful to your audience.
We’re very excited about our growth here at Longevity Graphics. We have welcomed many new faces to our team – the most recent being Cristina – a new Administrative and Personal Assistant at Longevity Graphics. Cristina will be covering for Eva while she is away on maternity leave.
To help introduce her to our clients and followers, read below for a brief Q and A.
1.What are your hobbies and interest?
I enjoy doing many things. I love to read and I try to do this whenever I have some free time. My favourite writers are Hermann Hesse and Mario Vargas Llosa.
I also enjoy painting in acrylic. I’m not a professional painter, but my family thinks I am very good at it.
Watching movies and documentaries on Netflix, going for walks among nature or by the ocean, watching my son’s soccer games, and listening to music are some other things that keep me busy in my spare time.
2. What do you bring to Longevity?
I bring my easy-going personality and a positive attitude, along with some previous office experience (having worked in retail, the automotive field, and construction).
3. Why did you get into the industry?
I have always enjoyed learning and trying new things. Website design was just the next point on my list! I find the entire process to be very interesting and I hope I’ll learn as much as I can about it while working for Longevity Graphics.
4. What is your favorite part of the work you do?
I enjoy the variety of the job – no two days are ever the same. There is always something new to do and something new to learn.
5. Any words of wisdom that you would like to share with our readers?
Don’t take life too seriously. Just be happy.
To connect with Cristina, you can email her directly at [email protected].
Longevity Graphics specializes in Web Design and Online Marketing in Coquitlam. Contact us to learn how we can help you grow your business. We offer a 1-Hour FREE Consultation.
It’s frustrating, isn’t it? You’ve exceeded your customer’s expectations and they’re full of praise. So, then why won’t they write a review?
Happy customers are typically open to the idea of writing a review. On the other hand, unhappy customers are far more motivated to write a negative review. However, both of these customers are in the minority.
A majority of customers never leave reviews. There’s a variety of reasons why they choose not to, but it all comes down to a few common barriers. How do you get more customers to leave reviews? You must eliminate the barriers.
Some of the common barriers include:
- Customers don’t remember what exactly you did
- They find it too hard to write a review
- They don’t know what to say
Customers don’t remember what you did
When you’ve done your job correctly, customers have a tendency to be happy, then forget. However, if you make a mistake or do you job incorrectly, customers never forget.
Humans are always on the lookout for problems. This stems back to an important survival mechanism that we have depended on since we were born. Research shows that we’re far more attuned to the negative events that take place in our lives than we are to the positive events.
How can you ensure your customers remember the great product or service you provided them? You must ask customers for their feedback immediately or shortly after they’ve purchased.
It’s too hard to write a review
Great! You have a customer who’s willing to write a positive review about their experience with your company. Now, you have to make the process straightforward and easy for them. If they’re unable to find the right profile and it’s too time-consuming, they’re going to give up. In order to address this issue, you must make the process ridiculously simple for them.
Here are some instructions you can provide them with:
- Write your review
- Copy the text
- Click on the URL provided
- Paste your review and select a rating
- Click submit
Customers don’t know what to say
The biggest barrier by far is that many customers simply don’t know what to say. Rather than struggling to write a review, they choose to do nothing.
We recommend guiding customers. Now, what does this mean? If you ask the right questions, you’ll provide your customers with the fuel they need to write an amazing review. Here are some example questions you can start with.
In the case of a new website design, we would ask:
- How satisfied are you with the front-end design of your website?
- How satisfied are you with the usability of your website?
- Would you recommend Longevity Graphics?
- Was our team knowledgeable and professional?
- What would you rate us out of 10, based on overall performance?
- Would you be willing to do a Google Review for us?
Do you want more Reviews for your business and for your website to appear higher in local search engine queries? Ask us how we can get more Reviews for you!
Welcome Fabrizio
A New Addition to the Longevity Graphics Team
Online Marketing and website design are fast growing and ever-changing industries. With a passion for high-end design, expertise and customer service, the Longevity Graphics team continues to grow. We have welcomed many new faces to our team over the past two years – the most recent being Fabrizio – a new Internet Marketing Coordinator at Longevity Graphics.
To help introduce him to our clients and followers, read below for a brief Q and A.
1. What are your hobbies and interests?
In my spare time, I like hanging out with friends, going out for ethnic food, running to keep fit, and practicing meditation (it really helps you to be happier and calmer). I also love reading articles on the internet. What kind you ask: literally everything – from online newspapers to Wikipedia articles.
2. What do you bring to Longevity Graphics?
I have gained valuable experience in a variety of fields, including Search Engine Optimization (SEO), Search Engine Marketing (SEM), landing page design, marketing campaign management, and customer service. I value transparency and clear communication with both my fellow colleagues and my valued clients. Accountability and integrity are my compass at work.
3. Why did you get into the industry?
My interest for the communications industry has taken me from journalism to digital marketing. As these are both such diverse fields, my understanding and desire to learn allows me to keep expanding my knowledge.
4. What is your favourite part of the work you do?
I like working with clients from various industries and taking responsibility for the project at hand. From the planning phase to project execution, and I take pride in the work I do.
5. Any words of wisdom that you would like to share with our readers?
Don’t be afraid to question the obvious and the rules in order to get results.
To connect with Fabrizio, email him directly at [email protected].
Our team is made up of local, industry experts that help our clients achieve real results online. If you are looking to increase revenue from online leads, get in touch with us now. We offer a 1-Hour FREE Consultation on all of the services we provide.
Welcome Kelvin
A New Addition to the Longevity Graphics Team
We’re very excited about our growth here at Longevity Graphics over the past two years. We have welcomed many new faces to our team – the most recent being Kelvin – a new Web Developer at Longevity Graphics.
To help introduce him to our clients and followers, read below for a brief Q and A.
1. What are your hobbies and interests?
In my spare time, I like to listen to music and watch movies/TV shows at home. I also like to go camping, crabbing, and hanging out with friends on the weekend.
2. What do you bring to Longevity Graphics?
I have worked as a web developer for a few years now. During this time, I have had the opportunity to work on many interesting projects. My goal with each project is to create a website that the client is proud to share with their friends, family and of course, clientele.
3. Why did you get into the industry?
I chose to pursue Computer Sciences in University because I knew I was passionate about working with computers. The more I studied computer programming, the more I loved it. It’s like playing a game – you are instructing the computer to follow your command to achieve the desired goal.
4. What is your favorite part of the work you do?
My favourite part of the work I do is being able to dive into interesting projects. I like to keep myself up-to-date with modern web technology to always improve my programming skills.
5. Any words of wisdom that you would like to share with our readers?
You’re never too old to learn.
To connect with Kelvin, email him directly at [email protected].
Our team is made up of local, industry experts that help our clients achieve real results online. We specialize in online marketing services and website design and development.
If you are looking to increase revenue from online leads, get in touch with us. We offer a 1-Hour FREE Consultation on all of the services we provide.
Digital. 2016
We are excited to announce that Longevity Graphics’ Owner and Creative Director, Lindsay Viscount, will be a speaker at Digital. 2016. Lindsay will be presenting on the topic of WordPress Marketing Strategies to Enhance Website Conversions.
What is Digital. 2016?
Digital. 2016 is a new marketing conference that will provide those in attendance with advanced marketing strategies and tactics from a variety of world-renowned and local top-tier speakers including Lindsay Viscount, Steve Dotto, Bosco Anthony, Jonathan Christian, Tod Maffin and more.
This isn’t just Marketing 101 – The focus of this conference is digital advertising and paid traffic methods with true conversion strategies that work. The nature of this content is targeted to small and medium-sized businesses, marketing agencies and consultants two focus their business on digital marketing. Digital 2016. will welcome entrepreneurs, seasoned marketers, business owners and executives who want to learn more about intermediate to advanced marketing – without covering the basics.
The conference will run two tracks of presentations. The first will run in the theatre and will feature keynote speakers and panel discussions. The second will be a breakout session boardroom for a more intimate, hands on approach to the topics. The content will be focused on advanced marketing methods that have been proven to deliver results. Proven methods, unique tactics and innovative new strategies will be discussed throughout the conference.
Lindsay’s presentation will take place from 2:10 PM – 2:40 PM
Where:
Anvil Centre – 777 Columbia Street, New Westminster, BC V3M 1B6
Learn More:
To view the schedule for Digital. 2016, click here.
To view the presenters for Digital. 2016, click here.
To register to attend Digital. 2016, click here.
Discount code:
We found a discount code online from Soho. This discount code will provide you with 10% off your ticket for Digital. 2016. Click here to take advantage of this offer.
Students:
Discounts are available for both secondary and post-secondary students who have taken a class in the past 2 semesters. Student and enrollment verification may be required. Please contact [email protected] for your student access code.
We look forward to seeing you there!
Longevity Graphics is a leading web marketing agency that helps business owners grow their business. Since 2001, we have been been building successful web site designs and implementing internet marketing strategies, by providing across-the-board internet services to businesses looking to take advantage of their online marketing potential. We provide a 1-Hour FREE consultation.
BC Day 2016
BC Day 2016 is almost upon us. What will you and your family be getting up to this long weekend? If you’re still unsure, we have compiled a list of fun, local activities.
As always, we have to ask, what will the weather be like in Greater Vancouver this BC Day Long Weekend? It looks like it’s going to be a beautiful, sunny weekend.
Vancouver:
Vancouver Canadian’s at Home
Nat Bailey Stadium, Vancouver
July 29 at 7:05pm, July 30 at 7:05pm, July 31 at 1:05pm
Cost: $18-$25
8th Annual Vancouver Pride Parade
Davie Street, Vancouver
July 30 at 12pm
Cost: Free
0th Annual Powell Street Festival
Powell Street, Vancouver
July 30-31
Cost: Free
Honda Celebration of Light – USA
English Bay, Vancouver
July 30 at 10pm
Cost: Free
Surrey/White Rock/Delta:
67th Annual White Rock Sea Festival
East Beach and the White Rock Pier, White Rock
July 29-31
Cost: Free
Richmond Night Market
8351 River Road, Richmond
Weekends from 7pm-12pm
Cost: General Admission $3.25
Tri-Cities/Pitt Meadows/Maple Ridge:
Coquitlam Kinsmen International Craft Beer Festival
Coquitlam Town Centre South Field, Coquitlam
July 30-31 from 1pm – 9pm
Cost: General $40, VIP $65
Fraser Valley:
30th Anniversary of Brigade Days
Fort Langley National Historic Site, Langley
July 30 – August 1
If you’d rather get away this weekend and explore our beautiful province, then check out Vancouver Trails. The website provides you with great information on the difficulty and time of trails all over Greater Vancouver and beyond.
The team from Longevity Graphics wishes you a happy and safe BC Day Long Weekend 2016!
Have you heard of Urbanspoon? How about Zomato?
Online Marketing and website design are fast growing and ever changing industries. With a passion for high end design, expertise and customer service, the Longevity Graphics team continues to grow.
Ashley Scott is a new addition to the Longevity Graphics team in the Marketing and Sales Coordinator role. To help introduce her to our clients and followers, read below for a brief Q and A.
1. What is your experience prior to joining the Longevity Graphics team?
I graduated from the University of the Fraser Valley’s Bachelor of Business Administration program with a concentration in Marketing in June 2015. This program gave me the opportunity to work with a great group of like-minded marketing professionals as well as companies in the local community. After graduation, I worked for the local newspaper in my community, in a marketing role.
2. What are your hobbies and interests?
In my spare time, I enjoy spending time outside and exploring local trails in the Lower Mainland. Just this past weekend, I hiked the Buntzen Lake trail – I highly recommend it. I also enjoy growing my skill set with Photoshop and working on my latest art project. Recently, this has been scrapbooking pictures, ticket stubs, and everything I collected from my travel adventure to the United Kingdom and Europe.
3. What do you bring to Longevity Graphics?
I am an extremely positive, hardworking, and driven individual. I believe that I will fit in perfectly with the Longevity Graphics team! My university education, combined with the hands-on marketing experience I have obtained over the years, will allow for a smooth transition into this position.
To connect with Ashley, email her at [email protected]. To get in touch with the Longevity Graphics team in regards to online marketing services or website design and development, get in touch with us through our website. We offer a 1 hour free consultation on all of the services we offer.