How Can Pinterest Improve Your Sales?
What’s Pinterest?
Pinterest is a social media platform that allows users to organize images of products, services, experiences, dreams, and more; and pin them onto boards that are saved on the platform. These pins represent a user’s interests, which is a motivation to purchase and possess. Not to mention, the platform has more than 100 million active users. This is why so many businesses – especially retailers, have focused their marketing efforts on the platform.
Investing your marketing efforts on Pinterest pays off in the long-term. Why?
Because pins last forever. Other social media channels organize their content on a newsfeed based on the date and time it was posted. In comparison, Pinterest users can continually search and discover content, even if it was originally posted years ago. As long as the content is relevant to the search topic, then it will appear.
Other benefits:
Pinterest users are open to your marketing
Did you know that most of the content saved to the platform comes from businesses? And more than half of users consider the platform to be a place to shop.
Pinterest produces referral traffic to your website
If users are finding and engaging with your pins, then you have a good shot at driving conversions to your website.
Pinterest is a cost-effective form of advertising
Pinners say that they spend less time reading magazines, catalogs and watching television.
Tips for Creating Pins
1. Use Hashtags
Like any social media channel, it is important to use relevant hashtags. These hashtags help users find you and your business more easily.
2. Use Direct Links
If you’re promoting a product and/or service, include a direct link to the corresponding page on your website. This ensures users have no trouble finding it on your website and no sales leads are lost.
3. Create More Than One Pin Board
Create pin boards with different themes. This allows you to target the right audience.
4. Always Write a Description
Each time you create a pin, be sure to fill in the description area. This information helps users to understand the name of the product/service they are looking at.
5. Make it Pretty
As Pinterest is a completely visual platform, always choose high-quality images that best represent your business.
Pinterest may be an effective sales channel for your business. If you are looking for an expert to help you, then collaborating with Longevity Graphics is the right choice for you and your business.
We offer a FREE 1-hour consultation on all of the services we provide. Contact us today to receive a no-obligation quote.
Do you want more Google Reviews?
In the 21st century, Google is the first point of contact between many customers and businesses. From finding businesses nearby to looking up a forgotten phone number, we search keywords in Google to help us find anything and everything we want to know. And if we want to find out how one business compares to another, we Google them to learn about other people’s experiences.
Why should you care about Google Reviews?
Local search engines love online reviews for one primary reason – consumers love online reviews! Did you know that Google uses these Reviews as a factor in their ranking algorithm.
So, let me start with a very simple example. Let’s say you’re looking for a Website Designer in Coquitlam.
Right away, you can see the user ratings and the number of reviews prominently displayed in both the search results and the accompanying map. If you click on the place pin of one of the businesses, you can also see brief summaries of the latest reviews shown alongside the businesses information including the address, hours of operation and phone number.
This example illustrates the fact that customer reviews are among the first things people see when they search a business category on Google or Google Maps. It has also been shown that positive reviews provide your website with a greater boost to conversion rates compared to any other local SEO effort.
For local businesses, online reviews help increase the degree of trust felt, based on feedback from other people with similar needs. A 2014 study discovered that 88% of consumers trust online reviews as much as personal recommendations from friends and family.
Do you want more Google Reviews for your business and for your website to appear higher in local search engine queries? Ask us how we can get more Google Reviews for you!
New Year’s Eve 2017 Vancouver
With New Year’s Eve 2017 right around the corner, we thought we would compile a list of New Year’s Eve 2017 events taking place in Vancouver and throughout the Lower Mainland. From parties and concerts, to family-friendly fun and more, there is something for everyone!
Vancouver
Concord’s New Year’s Eve Vancouver at Canada Place
Canada Place – 999 Canada Place, Vancouver
Fairmont Waterfront New Year’s Eve 2017 (25+)
Fairmont Waterfront – 900 Canada Place Way, Vancouver
Family New Year’s Eve Celebration on Grouse Mountain
Grouse Mountain – 6400 Nancy Greene Way, North Vancouver
Family First Night at Mount Seymour
Mount Seymour – North Vancouver
New Year’s at Hotel Vancouver (19+)
Fairmont Hotel Vancouver – 900 W Georgia Street, Vancouver
NYE Extravaganza Club Crawl 2017 (19+)
Check-in at your starting location
Rio Theatre’s Annual Naughty Little New Year’s Eve (19+)
Rio Theatre – 1660 E Broadway, Vancouver
Telus World of Science New Years 2017 (19+)
Science World – 1455 Quebec St, Vancouver
Surrey
Elements Casino NYE (19+)
Elements Casino – 17755 60th Avenue, Surrey
Hazelmere: News Years Eve Gala
Hazelmere Golf & Tennis Club – 18150 8 Ave, Surrey
Burnaby
NYE 2017: Glitz & Glamour Gala
Hilton Vancouver-Metrotown – 6083 McKay Avenue, Burnaby
Coquitlam
QuiRING in the New Year
Evergreen Cultural Centre – 1205 Pinetree Way, Coquitlam
Party 2017 with Loverboy (19+)
Hard Rock Casino Vancouver – 2080 United Boulevard, Coquitlam
Abbotsford
Fraser Valley First Night 2017
Abbotsford Tradex – 1190 Cornell Street, Abbotsford
Jubilee Hall New Year’s Extravaganza
Jubilee Hall – 7989 Bradner Road, Abbotsford
NYE at Castle Fun Park
Castle Fun Park – 36165 N Parallel Rd, Abbotsford
Best wishes for a safe holiday season and a prosperous new year, from the team at Longevity Graphics.
Facebook Pixel for Conversion Tracking
A Facebook Pixel is a piece of JavaScript code that you add to your website in order to measure, optimize and build audiences for your Facebook Advertising campaigns. By utilizing the Facebook Pixel, you can better understand the actions people take as they make their way from Facebook to your website.
As Instagram Advertising is connected to your Facebook Ad Manager Account, the Pixel you create for your Ad Account can also be used to track Instagram Conversions.
Facebook Pixel Implementation
- Go to your Facebook Ad Manager Account or your Facebook Business Manager Account
- Click Tools then click Pixels
- Click Create a Pixel
- Enter the name of your Pixel (One Pixel per ad account)
- Click Create Pixel
- If you work on your website yourself, click Install Pixel Now and copy the Base Code that appears in the box on the screen to each page on your website between the <head> and </head> tags
- If someone else works on your website, press Email Pixel Code. Type in the person’s email and press Send
Standard Conversion Events
Standard Conversion Events allow you to track conversions, optimize for conversions and build audiences. See the Standard Conversion Events listed below:
View Content – Track key page views
Search – Track searches on your website
Add to Cart – Track when items are added to a shopping cart
Add to Wishlist – Track when items are added to a wish list
Initiate Checkout – Track when people enter the checkout flow
Add Payment Info – Track when payment information is added in the checkout flow
Make Purchase – Track purchases or checkout flow completions
Lead – Track when someone expresses interest in your offering
Complete Registration – Track when a registration form is completed
Standard Conversion Events Implementation
- Add the Standard Event Code that corresponds to the events listed above
- Add the Standard Event Code below the Base Code
Custom Conversion Events
You can use Custom Conversions Events if you are unable to add Standard Conversion Events to your website. If you’ve added the Base Code across your website, leave the code as is and create Custom Conversion Events using URL rules.
Custom Conversion Events Implementation
- Go to the Custom Conversions section
- Click Create Custom Conversion
- Add the URL or part of the URL that represents your custom conversion (ex. URL contains /thankyou.php for a Thank You page after a purchase).
- Select a category and click Next
- Give your custom conversion a name and description
- Add a conversion value $$ if applicable
- Click Create and Done
If this sounds like something you would rather leave up to a professional web developer, contact Longevity Graphics today! Our web development team can add the Base Code to each page on your website, add Standard Conversion Events and add Custom Conversion Events. Not only that, our Marketing Department can manage your Facebook Advertising campaigns and provide you with detailed monthly reports outlining your conversion results.
Christmas Lights 2016
Vancouver and the Lower Mainland
With December right around the corner, we thought we would compile a list of Christmas Lights 2016. If you’re looking to make the season merry and bright with your family and friends, then look no further than these Christmas Light attractions throughout Vancouver and the Lower Mainland.
Vancouver
Bright Nights at Stanley Park
Stanley Park, Vancouver
November 28 – January 1
Vancouver Christmas Tree at Robson Square
Robson Square – 800 Robson Street, Vancouver
Throughout December
Enchant Light Maze
West 1st Avenue and Crowe Street, Vancouver
November 24 – December 31
Festival of Lights
VanDusen Botanical Gardens – 5251 Oak Street, Vancouver
December 1 – January 2
Lights of Hope
St. Paul’s Hospital – 1081 Burrard Street, Vancouver
Throughout December
Dundarave Festival of Lights
Dundarave Park – 25th St and Bellevue Avenue, West Vancouver
Every Saturday from November 26 – December 31
North Vancouver
Canyon Light
Capilano Suspension Bridge – 3735 Capilano Rd., North Vancouver
November 24 – January 8
Peak of Christmas
Grouse Mountain – 6400 Nancy Greene Way, North Vancouver
November 25 – January 2
Holiday Hi-Light Festival
Park & Tilford Gardens, North Vancouver
November 25 – December 31
Chalet Place, North Vancouver Light Display
4967 Chalet Place, North Vancouver
November 28 – January 6
Burnaby
Burnaby Village Museum
6501 Deer Lake Avenue
November 19 – January 2
Coquitlam
Lafarge Lake
Lafarge Lake, Coquitlam
November 26 – January 22
Merry Christmas and Happy New Year from the Longevity Graphics team!
Are you looking for the perfect gift to give this holiday season?
Do you know someone who needs help getting their website ranking higher
in Google search engine queries?
What is it and why is it important for a business?
SEO stands for search engine optimization. When used effectively, it will allow your website to get traffic for free from the search results pages on Google, Bing and Yahoo. How? When someone types a search into Google, results like websites, videos and local listings are shown based on what the search engine considers to be the most relevant to the searcher.
“80% of people click on the organic search results, making search engine optimization one of the best ways to increase your website traffic.” – YP
Top 5 reasons your website needs SEO
- It helps people find your website
Your website should be generating leads and attracting new customers. But it won’t be able to do this if nobody can find it. - It’s a cost-effective form of marketing
Compared to other forms of online marketing, SEO provides the best return on investment. - Your competitors are doing it
If people are unable to find your website online, they’ll find your competitors’ websites instead. - It builds recognition and trust
SEO makes your brand image appear stronger because it makes you more recognizable. - It’s a measurable ROI
Every element of your website can be measured assessed and tweaked for SEO. You can see your return on every dollar you invest.
What can this gift do for a business owner?
An search engine optimized website will rank higher in the organic results. A higher ranked website will get more visitors, page views and ultimately more conversions from the business’ target market.
Get in touch with Longevity Graphics and give the gift of SEO this holiday season.
Remembrance Day 2016
Parades, wreath-laying events and church services will be held all around the Lower Mainland on Remembrance Day 2016, this coming Friday, November 11. These events will honour, thank and remember our fallen servicemen and women who have lost their lives in current conflicts, as well as those who lost their lives during WW1 and WW2.
Please remember to pause at 11:00 am for two minutes of silence.
Remembrance Day Events
Vancouver
Victory Square Cenotaph – 200 W Hastings Street
9:45 am – 12:00 pm
Memorial South Park Cenotaph – 5955 Ross Street
10:30 am – 11:30 am
Royal Vancouver Yacht Club – 3811 Point Grey Road
10:30 am – 11:30 am
Japanese Canadian War Memorial – Stanley Park
10:40 am – 11:30 am
Grandview Park – 1657 Charles Street
10:45 am – 11:30 am
CRAB Park at Portside – 101 W Waterfront Road
10:55 am – 11:30 am
Chinatown Memorial – 106 Keefer Street
12:30 pm – 2:30 pm
City Hall Cenotaph – 6911 No 3 Road
10:20 am – 11:30 am
Burnaby
North Burnaby Cenotaph – 250 Willingdon Avenue
10:30 am – 11:30 am
South Burnaby Cenotaph – 6550 Bonsor Avenue
10:30 am – 11:30 am
Surrey
Surrey Centre Cemetery – 16671 Old Mclellan Road
10:45 am – 3:30 pm
Langley
Douglas Park Cenotaph – 20550 Douglas Crescent
10:40 am – 11:30 am
Coquitlam
Como Lake Middle School – 1121 King Albert Avenue
9:30 am – 10:15 am
Blue Mountain Park Cenotaph – 975 King Albert Avenue
10:45 am – 11:30 am
Port Coquitlam
Wilson Centre – 2150 Wilson Avenue
9:30 am – 10:30 am
Pitt Meadows
Spirit Square – 12007 Harris Road
10:00 am – 11:30 am
Maple Ridge
Memorial Peace Park – 11900 224 Street
10:00 am – 11:30 am
Lest we forget.
Meet Gabriela Petersen – A New Administrative Marketing Assistant
We’re really excited about our growth here at Longevity Graphics over the past few months. Earlier this year, we moved our office to Coquitlam to accommodate our growing team. We also opened a Toronto office location to serve our growing clientele base in Eastern Canada. This growth has allowed us to welcome some new faces to our team. Meet Gabriela Petersen, a new Administrative Marketing Assistant at Longevity Graphics!
Gabriela graduated from the King George International Business College with a Business Management Diploma. She also has a Journalism diploma and 2 years of previous experience in social media marketing. She loves working in the digital marketing field.
1. What is your experience prior to joining the Longevity Graphics team?
Before moving to Canada, I worked for a publishing company. There, I was responsible for managing the company’s main social media channels, as well as the social media pages for the many books that the company printed. This position also required me to plan, organize and host autograph event nights from time to time.
2. What are your hobbies and interests?
Travelling is one of my favourite hobbies. It really motivates you to learn how to live outside of your comfort zone. In my free time, I love to write, watch movies and take photos of the beautiful scenery in BC. Since moving to Vancouver, I have enjoyed hiking and biking around the local parks.
3. What do you bring to Longevity Graphics?
I bring to Longevity Graphics my commitment and my willingness to learn more about the digital marketing field. My previous marketing and social media experience will be a great asset for the company. With the vast reach of the internet nowadays, it is important to ensure you are communicating effectively with your customers online. Used correctly, I believe social media is a great way to do this.
To connect with Gabriela, email her directly at [email protected].
The Longevity Graphics team is made up of local industry experts that help clients get results. We specialize in online marketing services and website design and development. If you are looking to increase revenue from online leads, get in touch with us now. We offer a 1-Hour FREE Consultation on all of the services we provide.
Meet Javier Neumann – A New Addition to Longevity Graphics
Online marketing and website design are fast growing and ever changing industries. With a passion for high end design, expertise and customer service, the Longevity Graphics team continues to grow.
Javier Neumann is a new addition to the Longevity Graphics team as a Sales and Marketing Coordinator. To help introduce him to our clients and followers, read below for a brief Q and A.
1.What is your experience prior to joining the Longevity Graphics team?
I just finished my Business Management Diploma from King George International Business College. Previously, I worked for a TV Network as a sales and marketing executive. In this role, I was responsible for building multi-channel marketing strategies and creating outstanding relationships with internal and external partners. Also, I had the opportunity to work as the marketing manager for a wonderful, hardworking team in a global home appliances company in Mexico.
2. What are your hobbies and interests?
Travelling is one of the best ways to be educated. I have had the opportunity to travel to many places all around the world. Also, I love to play soccer. Currently, I am playing on a team at Empire Fields. Since I live in Vancouver, I enjoy hiking in the summer and snowboarding in the winter with my wife/
3. What do you bring to Longevity Graphics?
I bring my commitment to the company. The idea that I will be able to help Longevity Graphics accomplish its goals gets me excited and I can’t wait to start developing new business opportunities for the company. My previous marketing and sales experience will be a great asset to the company. I strongly believe that the best way to understand a client’s needs and deliver better solutions, is to work towards building long-term relationships with them. Online marketing is continuously changing, so we must be able to communicate the changes and new technologies to our clients.
To connect with Javier, email him directly at [email protected].
The Longevity Graphics team is made up of local industry experts that help clients get results. We specialize in online marketing services and website design and development. If you are looking to increase revenue from online leads, get in touch with us now. We offer a 1-Hour FREE Consultation on all of the services we provide.
LinkedIn Conversion Tracking
Are you actively advertising on LinkedIn? If you are, then you’ll be happy to hear that LinkedIn has introduced a new measurement tool called LinkedIn Conversion Tracking. It will allow you to more easily measure how many leads, purchases and other results your Sponsored Content and Text Ad Campaigns are generating for you. If you are unfamiliar with advertising on LinkedIn, check out our Beginners Guide to LinkedIn Advertising.
LinkedIn says “conversion tracking has been a top-requested feature from customers looking for more insight into how their LinkedIn ads are helping them generate high-quality leads, acquire new customers, and raise brand engagement among LinkedIn’s global audience of 450 million professionals.”
How to set up LinkedIn Conversion Tracking
- Log in to your LinkedIn Account
- Go to your Campaign Manager
- Enter into your company’s account
- Click on Conversion Tracking (in the top right-hand corner)
Once you have reached this page, LinkedIn will ask you to:
- Enter the domain where you want to track the conversions. LinkedIn recommends using your high-level domain (normally a home page) and not the full URL of the landing page where you will ultimately want to direct users. Entering your high-level domain will allow you to track conversions on any sub-domains.
- Install the LinkedIn Insight Tag across your website. This tag is considered lightweight JavaScript, so it will not affect the loading time of pages on your website. This requires no maintenance once the code is in place.
- Now, you can measure the return on investment of your LinkedIn advertising campaigns. Conversions will report actions that your target audience has taken after clicking or viewing your ads on LinkedIn.
Are you interested in taking advantage of LinkedIn Conversion Tracking, but you’re unsure how to add the Insight Tag to your website? Longevity Graphics can help you add the tag to your website and manage your LinkedIn advertising. Get in touch with us today. We offer a FREE 1-hour consultation.