PPC Marketing Coquitlam
The online marketing world has changed dramatically in recent years. Google AdWords is one of the platforms creating this change. Google AdWords is a paid advertising or pay-per-click (PPC) service offered by Google. It is one of the most effective methods of paid advertising online.
Google AdWords is used by organizations of all sizes. These organizations all have one thing in common. They want to reach a large number of people who search for information, products, and services online.
What is PPC Marketing Coquitlam?
PPC stands for pay-per-click. It is a type of internet marketing in which the advertiser pays a fee each time their ad is clicked. When clicked, the ad directs the searcher to a landing page. The goal of the advertiser is to get the searcher to perform a predetermined task. Generally, this task is to purchase a product or service. Essentially, PPC is a way to buy visits to your website, rather than obtaining the visits through organic methods.
How Does PPC Marketing Coquitlam Work?
Let’s take a look at the image above. In this example, I searched for Website Design Coquitlam in Google. As you can see, a PPC ad for Longevity Graphics appeared at the top of the page above the organic results. This ad includes the same information as the typical Google search results. Additionally, it includes:
- Address
- Phone Number
- Hours of Operation
- Highlighted Services
PPC Marketing is Good for Everyone
Searchers – Research indicates that searchers click on paid search ads more than any other form of digital marketing. This means that people don’t mind being advertised to through this medium, as long as the products and services that appear actually fit their needs.
Advertisers – Through their search query, searchers reveal their intent to purchase. Using the results from Google AdWords and Google Analytics, advertisers are able to measure the quality of traffic that results from PPC clicks. They can then refine their ads to achieve different results.
Search engines – PPC Marketing allows search engines to cater to searchers and advertisers simultaneously. As long as search engines continue to display relevant ads to searchers and provide measurable information to advertisers, then both parties will remain happy.
PPC Keyword Research
Conducting keyword research can be a very time-consuming task. However, it is incredibly important as your entire PPC campaigns are built around the keywords you choose. An effective PPC keyword list should be:
- Relevant
- Exhaustive
- Expansive
If Google AdWords and PPC Keyword Research are tasks you would rather leave up to the professionals, then get in contact with Longevity Graphics for your PPC Marketing Coquitlam services, today! We provide a FREE 1-Hour Consultation so you can learn about the services we offer.
Welcome Eva – A New Additional To The Longevity Graphics Team!
Online Marketing and website design are fast growing and ever changing industries. With a passion for high-end design, expertise and customer service, the Longevity Graphics team continues to grow. We are excited to welcome Eva to the Longevity Graphics Team!
Eva Taschuk is our new Administrative & Personal Assistant. We’ve asked her a few questions to help introduce her to our clients and followers.
1. What are your hobbies and interests?
I’m a mom to a wonderful little girl who will be two years old in July. I spend much of my free time playing with her and taking her to the park. I’m a really good singer and I love to go to karaoke night whenever I can get a chance. I’m interested in voice acting. I took a class in it and enjoyed it very much. I may dabble in that a bit more in the future. I enjoy watching shows on Netflix. Some of my favorite shows include Arrested Development, Supernatural, Breaking Bad, Grey’s Anatomy, Friends, Gilmore Girls, and Sherlock.
2. What do you bring to Longevity Graphics?
Besides my *dazzling* personality, I also bring some previous office experience and some experience in digital marketing. I have a Bachelor’s degree in Media and Communication from Trinity Western University. There, I took many courses in writing and filmmaking, and one course in graphic design, among others.
3. Why did you get into the industry?
I like being able to express my creativity, but I also like paperwork and just doing odds and ends around the office. When I started university, I had no real idea of what I wanted to do with my degree. Marketing is such a broad field that I just sort of fell into it thinking, “This encompasses many of my interests.” I’m still finding my place and role in it, and hopefully working at Longevity Graphics will be a wonderful stepping stone in my journey to the ideal career!
4. What is your favorite part of the work you do?
I like being the go-to person for odd jobs and I like being able to make other people’s lives easier for them. I like the variety, and I love learning new things. I like the idea that at any point in my day I can get whisked away to do an errand or something else unexpectedly.
5. Any words of wisdom that you would like to share with our readers?
Life is too short not to do what you want to do. Don’t let things like money stand in the way of things that will make you happy.
If you’d like to get in touch with Eva, you can shoot her an e-mail at [email protected].
The Longevity Graphics team is made up of local industry experts that help clients get results. We specialize in online marketing services and website design and development. If you are looking to increase revenue from online leads, get in touch with us now. Set up a meeting today! We provide a FREE 1-Hour consultation on all of the services we offer.
Spring Into Action –
Mobile Optimization Coquitlam
Global data reveals that mobile devices continue to ingrain themselves into consumers’ daily lives. Here are some interesting statistics about mobile device usage:
- 80% of global consumers own a smartphone
- 50% of global consumers own a tablet
- 85% of Google searches are performed on a mobile device
The fact is, if you are not optimized for mobile you’re ultimately losing sales.
Navigating with a mobile device on a website that is not optimized for mobile use can be very frustrating, and most people today do not have the patience. Research shows that 57% of mobile users will abandon your website if it takes more than 3 seconds to load. On e-commerce websites, 30% will abandon a purchase transaction if the Shopping Cart isn’t optimized for mobile devices.
Not to mention, Google and other major search engines are giving you the hint, too.
“If you haven’t made your website mobile-friendly, you should.” – Google
What is Mobile Optimization Coquitlam?
A desktop version of a website can be difficult to view and navigate on a mobile device. It may require the user to zoom in order to read the page content. In comparison, the mobile-friendly version is readable and immediately usable. This is demonstrated in the image to the right.
The Mobile-First Index
In late 2016, Google began testing its mobile-first index. This index primarily looks at the mobile version of your website for its algorithm and ranking signals, falling back on the
desktop version when there is no
mobile version available.
If your website is not mobile-friendly, that will have an impact on where your website appears on the Google search results page.
Regular Price $1250
Spring Promotion $625
(Available until May 15, 2017)
If you are looking for an expert in Mobile Optimization Coquitlam, then collaborating with Longevity Graphics is the right choice for your business. Contact Us Today to learn more!
Website Design Coquitlam
Does website design really matter? Despite your skepticism, studies show that a well-designed website will generate more traffic and increase conversions. Ultimately, this increase in conversions means more sales for your business.
How can website design impact the success of a business? There are many reasons why a well-designed website will attract your ideal customer and prompt them to convert on your website.
Are you a business owner in need of Website Design Coquitlam? Continue reading to learn how Longevity Graphics can help you.
Website Design Coquitlam
Navigation
The most important aspect of a website is the navigation. Website navigation typically includes a navigation bar or a list of different pages on the website. Good navigation should be easy to find and comprehend. In most cases, over-simplified navigation allows for ease of use for a wide range of users.
Branding
It is important for your clients to be able to recognize your company’s brand in all its forms of communication. When elements of the visual communication changes, it can create confusion. When designing a new website, your company’s logo, brand colours, brand messaging, and imagery must be used.
Trust
Trust is incredibly important on the web. It is often the limiting factor that determines whether a user will perform a desired action, like filling out a lead form or making a purchase.
Content
Most users don’t read each web page they visit; rather, they scan each page instead. Eye tracking studies show that most users scan computer screens in an “F” pattern. Because of this, effectively designed websites will display information in order of importance (left to right, and top to bottom).
Some effective tactics include using:
- Headlines
- Sub-headlines
- Relevant images
- Numbers and bullet points
- Sans Serif fonts
Search Engine Optimization
Search engine optimization is a way for your website to get traffic from the results pages on major search engines – for free! How does it work? Visit our Search Engine Coquitlam page to find out.
It’s easy to create a beautiful and functional website, simply by keeping these elements in mind.
Are you looking for Website Design Coquitlam services? Longevity Graphics can help! View our Pricing Packages or Contact Us to schedule your FREE 1-Hour Consultation, today!
Spring Break 2017 Vancouver
For most public schools in Vancouver and the Lower Mainland, Spring Break will take place this year from March 13 – March 24, 2017.
Will there be snow over Spring Break? At this point, it appears that we will just experience some rainfall.
Are you looking for activities to keep your whole family busy over Spring Break 2017 Vancouver? Look no further!
Spring Break 2017 Vancouver Events
Richmond
Exotic Reptile Show
Richmond Nature Park – 11851 Westminster Highway, Richmond
March 11 & 12
Go-Karting in Richmond
Richmond Go-Karts – 6631 Sidaway Rd, Richmond
All year round
Indoor Trampoline Park
14380 Triangle Rd, Richmond
All year round
Steveston Interurban Tram Restoration Open House
Steveston Interurban Tram Building – 4011 Moncton Street, Richmond
March 18
Vancouver
CSI Kids Camp
Vancouver Police Museum – 240 East Cordova Street, Vancouver
March 14 – 16, March 21 – 23
Home Depot Kids’ Workshop
Various Locations
March 11
Maker Break at Science World
Science World – 1455 Quebec Street, Vancouver
March 11 – 26
Michaels Kids Club
Various Locations
March 11, 18, 25
Playdome
BC Place Stadium – 777 Pacific Boulevard, Vancouver
March 22 – 26
Vancouver CelticFest 2017
Various Locations
March 10 – 18
YMCA Spring Camps
Various YMCA locations across Vancouver
Various dates
Burnaby
Spring Break at Burnaby Village
Burnaby Village Museum – 6501 Deer Lake Ave, Burnaby
March 13 – 24
City of Burnaby Children Camps
Various Locations
March 13 – 24
Surrey
Family Fun Night
Cloverdale Recreation Centre – 6188 176th Street, Surrey
March 17
Spring Equinox Party
Newton Pop-Up Space – #125 – 7135 138 Street, Surrey
March 18
Langley
Junior Zoologist Camp
Greater Vancouver Zoo – 5048 – 264th Street, Aldergrove
March 13 – 17
Twilight Drive-In
260th Street and Fraser Highway, Langley
Seasonal Dates
Tri-Cities
City of Coquitlam Spring Break Camps
Various Locations
March 13 – 24
Place des Arts Spring Break Camp
Place des Arts – 1120 Brunette Avenue, Coquitlam
March 13 – 24
Spring Break Festival
Evergreen Cultural Centre – 1205 Pinetree Way, Coquitlam
March 21 -23
Spring Break Scavenger Hunt
Terry Fox Library – 2470 Mary Hill Road, Port Coquitlam
March 13 – 25
Maple Ridge
Public Skating at Planet Ice
23588 105 Ave, Maple Ridge
March 12 – 19
Spring Break Day Camps in Maple Ridge
Various locations
March 13 – 24
Monkido Aerial Adventure
WildPlay – 23485 Fern Crescent, Maple Ridge
Seasonal Dates
From everyone here at Longevity Graphic, we hope you have a great spring break with your family and friends!
Welcome Gregg – A New Addition to the Longevity Graphics Team
We’re very excited about our growth here at Longevity Graphics over the past year. We have welcomed five new faces to our team – the most recent being Gregg – a new Sales Coordinator at Longevity Graphics.
To help introduce him to our clients and followers, read below for a brief Q and A.
1. What is your experience prior to joining the Longevity Graphics team?
Throughout high school and university, I worked in the restaurant industry. There, I gained experience working in a very fast-paced environment. I learned how to cook and how to maintain my composure in an environment that can be very stressful at times. More recently, I worked as a bar back. This position involved much more face-to-face time with customers – skills that will be very useful in my new position at Longevity Graphics.
2. What are your hobbies and interests?
I love everything about cars and I also enjoy riding motorcycles. I’ve always enjoyed playing sports; growing up, I played hockey and soccer. More recently, I have enjoyed playing rugby. It has quickly become my favourite sport to play. I have a passion for travel and I love to explore. Spending quality time with family and friends is very important to me.
3. What do you bring to Longevity Graphics?
During my time working in the hospitality industry, I met new people and I worked with a large staff. Growing confident over the years, I have become a very easy person to talk to. I’ve discovered that humour goes a long way and it is very important in any workplace. With my positive attitude and persistence, I strive to complete my tasks on time and consistently produce high-quality work.
4. Why did you get into the online marketing industry?
There is so much potential for growth and endless possibilities working in the online marketing industry. I am eager to apply the knowledge and experience I obtained during the course of my university degree. I have joined the Longevity Graphics team for a new experience and I am excited to work towards excelling at something new.
5. Any words of wisdom that you would like to share with our readers?
I have learned that it is better to keep your head down and work hard, rather than worrying about what other people think about you and your decisions. I have also learned that it is important to be a team player as you’ll always be rewarded in the end.
To connect with Gregg, email him directly at [email protected].
Our team is made up of local, industry experts that help our clients achieve real results online. We specialize in online marketing services and website design and development. If you are looking to increase revenue from online leads, get in touch with us now. We offer a 1-Hour FREE Consultation on all of the services we provide.
Search Engine Optimization Coquitlam
What is search engine optimization?
Search engine optimization is a way for your website to get traffic from the results pages on major search engines – for free! How does it work? When someone types in a search query, results like websites, photos, videos and local listings are shown and ranked based on what the search engine considers to be the most relevant to the searcher.
Paid ads appear at the very top of the page, followed by the organic results. You will want your business’ website to be appearing as high as possible on the search engine results page. The higher you are, the more website clicks you will receive and consequently, the more leads and customers you will obtain. Search Engine Optimization Coquitlam is the key!
How do search engines rank websites?
Search engines use web crawlers (sometimes referred to as spiders or bots) to crawl the web and build an index of web pages, files, news stories, video and other media. When someone types in a search query, the search engine scours its database and returns only the results it deems to be the most relevant. It then presents the information in the form of a list, ranked from most popular to least popular. Search engines assume that if a site is more popular, it is probably because the information on the page is more valuable.
Search engines each have their own algorithm. This algorithm uses mathematical equations that contain hundreds of variables to determine relevance and popularity.
How should you get started with search engine optimization?
- See what your competition is doing online
- Figure out your best keywords
- Add meta tags
- Start a blog
- Create an active social media presence
- Sign up for free local listings
What are some best practices when getting started with SEO?
- Create good content
- Use your best keywords
- Include linkable content
- Tag your titles
- Create URL’s that make sense to your viewers
- Describe your content
- Link to other popular websites
- Create a sitemap
- Monitor your rankings
What are some SEO mistakes to avoid?
- Keyword stuffing
- Broken links
- Content that is copied or duplicated
- Complicated website navigation
- Not optimizing your website for mobile
- Using flash
- Cloaking
Are you ready to start driving more traffic to your website? Longevity Graphics can help! We use proven and ethical search engine optimization strategies to rank your website at the top positions for your specific keyword phrases. Get in contact with us today, and have your website ranking in the top position during the busy, summer months.
Welcome Diana – A New Addition to the Longevity Graphics Team
Online marketing and website design are fast growing and ever-changing industries. With a passion for high-end design, expertise and customer service, the Longevity Graphics team continues to grow.
Diana Mantilla is a new addition to the Longevity Graphics team as a Marketing Intern. To help introduce her to our clients and followers, read below for a brief Q and A.
1. What is your experience prior to joining the Longevity Graphics team?
Before moving to Canada, I worked at Hewlett Packard as a Project Manager for 3 years. There, I was responsible for monitoring and ensuring the timely delivery of the projects for South America. Since moving to Canada, I have worked at a Guest Ranch. There, I had the opportunity to create and execute their Social Media plan.
2. What are your hobbies and interests?
I am passionate about Marketing – I love learning about new trends, new platforms, and the new tools available in the industry. My hobbies include hiking, traveling, reading and watching video tutorials on YouTube. I enjoy meeting new people and spending time in nature.
3. What do you bring to Longevity Graphics?
I bring my open mind, positive attitude and creative spirit. During the course of my working experience, I have developed great multi-tasking and time-management skills. These skills will allow me to successfully deliver projects on time.
4. Why did you get into the online marketing industry?
As the online marketing industry is constantly evolving, it challenges me to think outside of the box, reinvent myself, experiment and do things differently.
5. Any words of wisdom that you would like to share with our readers?
No matter where you are in life, don’t be afraid of taking risks. The worst that could happen is you learn something new, and you meet some awesome people along the way.
To connect with Diana, email her directly at [email protected].
The Longevity Graphics team is made up of local industry experts that help clients get results. We specialize in online marketing services and website design and development. If you are looking to increase revenue from online leads, get in touch with us now. We offer a 1-Hour FREE Consultation on all of the services we provide.
BC Family Day 2017
This year, BC Family Day 2017 falls on Monday, February 13. The weather is expected to be cloudy with some sunny breaks.
What will you and your family be getting up to on BC Family Day 2017?
Make lasting memories with your family and friends on this BC Family Day 2017.
Check out these family-friendly activities taking place throughout Vancouver and the Lower Mainland.
Vancouver
Ice Skating at Robson Square
Robson Square – 800 Robson Street, Vancouver
9:00 am – 9:00 pm
Family Day at Grouse Mountain
Grouse Mountain – 6400 Nancy Greene Way, North Vancouver
9:00 am – 10:00 pm
Vancouver Giants Family Day Game
Langley Events Centre – 7888 200 Street, Langley
2:00 pm start
Family-Themed Sleep Over at the Vancouver Aquarium
Vancouver Aquarium – 845 Avison Way, Vancouver
February 12, 2017
Burnaby
Family Day at the Carousel
Burnaby Village Museum – 6501 Deer Lake Avenue, Burnaby
11:00 am – 2:00 pm
Family Day Winter Festival
Bill Copeland Sports Centre – 3676 Kensington Avenue, Burnaby
9:30 am – 3:00 pm
Family Day Fun & Games
Cameron Recreation Centre – 9523 Cameron Street, Burnaby
10:00 am – 12:00 pm
Surrey
Surrey Nature Centre
14225 Green Timbers Way, Surrey
10:00 am – 2:00 pm
Fleetwood Community Centre
15996 84 Avenue, Surrey
11:00 am – 1:00 pm
New Westminster
Anvil Centre Family Day Event
Anvil Centre – 777 Columbia Street, New Westminster
11:00 am – 3:00 pm
Samson V Family Day
810 Quayside Drive, New Westminster
11:00 am – 3:00 pm
Coquitlam
Family Fun Day
Poirier Community Centre – 630 Poirier Street, Coquitlam
10:00 am – 1:00 pm
Family Day Skate
Poirier Sport & Leisure Complex – 633 Poirier Street, Coquitlam
4:00 pm – 6:00 pm
Family Day Swim
City Centre Aquatic Complex – 1210 Pinetree Way, Coquitlam
All Day!
Port Coquitlam
Family Day Skate
Port Coquitlam Recreational Complex – 2150 Wilson Avenue, Port Coquitlam
8:30 am – 4:00 pm
Shinny Hockey
Port Coquitlam Recreational Complex – 2150 Wilson Avenue, Port Coquitlam
8:30 am – 4:00 pm
Drop-In Ring/Stick/Puck
Port Coquitlam Recreational Complex – 2150 Wilson Avenue, Port Coquitlam
8:30 am – 4:00 pm
Family Day Swim
Hyde Creek Recreational Complex – 1379 Laurier Avenue, Port Coquitlam
6:00 am – 10:00 pm
Maple Ridge
Lantern Making Workshop
The ACT Maple Ridge – 11944 Haney Place, Maple Ridge
11:00 am – 3:00 pm
Maple Ridge Family Day
Maple Ridge Leisure Centre – 11925 Haney Place, Maple Ridge
8:30 am – 4:00 pm
Whether you are looking for local family fun activities or ideas for an out of town getaway, make the most of this BC Family Day 2017 long weekend with your loved ones. From everyone here at Longevity Graphics, we hope you have an awesome BC Family Day 2017.
Guide to Instagram for Business
Instagram is a highly visual experience. For businesses, it is a great way to tell your story through captivating photos, videos, and captions. It is also one of the most exciting social media platforms right now! Currently, it is ranked as the second most active social media platform by number of users (just behind Facebook) with over 600 million monthly users.
If you thought that was impressive, take a look at these other statistics:
Latest Instagram Statistics
- 600 million monthly users
- 300 million daily active users
- 20% of internet users, use the app
- Average monthly follower growth for users is 16%
- Average engagement rate for posts is 11%
If you’re interested in joining Instagram for Business, but you’re unsure how to harness the true potential of the platform, continue reading below.
Tips for Using Instagram for Business
Visual Appeal – Instagram is a highly visual experience, so make sure you are posting high-resolution, good quality images that best represent your business.
Use #Hashtags – If you want to grow your following and expand your reach, use hashtags. Hashtags allow like-minded users to find content that is interesting to them.
Don’t Over Post – There is nothing worse than opening your newsfeed to one account spamming you with their content. Even if you appreciate the content, the high-frequency can result in an unfollow.
Utilize Instagram’s Editing Tools – Even if you don’t have access to Photoshop or other professional photo editing software, that doesn’t mean you can’t post professional looking photos. Take advantage of the editing tools that are available on Instagram.
Utilize Instagram Business Tools – Instagram introduced Business Profiles and Business tools in the summer of 2016. With an Instagram Business profile, you can:
- Get real-time metrics on how your promoted posts perform
- Get insights into your followers and how they interact with your posts
- Add information about your company like business hours, location, and phone number
Interact with Other Accounts – If you want people to engage with your content, try engaging with other users’ content. Don’t be shy, make the first move!
Share your Instagram content on other Social Channels – If you’re active on other social media channels, why not send your Instagram posts there as well? You’ll be able to reach an additional audience, plus you’ll be able to promote your Instagram account.
If you can see the advantage of Instagram for Business, then start an account today!
Instagram Business Profile Set Up
If you are looking for a social media expert to help you with your Instagram account set up and optimization, then collaborating with Longevity Graphics is the right choice for you.
We offer a FREE 1-Hour consultation on all of the services we provide. Contact us today!