PPC Marketing Coquitlam
The online marketing world has changed dramatically in recent years. Google AdWords is one of the platforms creating this change. Google AdWords is a paid advertising or pay-per-click (PPC) service offered by Google. It is one of the most effective methods of paid advertising online.
Google AdWords is used by organizations of all sizes. These organizations all have one thing in common. They want to reach a large number of people who search for information, products, and services online.
What is PPC Marketing Coquitlam?
PPC stands for pay-per-click. It is a type of internet marketing in which the advertiser pays a fee each time their ad is clicked. When clicked, the ad directs the searcher to a landing page. The goal of the advertiser is to get the searcher to perform a predetermined task. Generally, this task is to purchase a product or service. Essentially, PPC is a way to buy visits to your website, rather than obtaining the visits through organic methods.
How Does PPC Marketing Coquitlam Work?
Let’s take a look at the image above. In this example, I searched for Website Design Coquitlam in Google. As you can see, a PPC ad for Longevity Graphics appeared at the top of the page above the organic results. This ad includes the same information as the typical Google search results. Additionally, it includes:
- Phone Number
- Hours of Operation
- Highlighted Services
PPC Marketing is Good for Everyone
Searchers – Research indicates that searchers click on paid search ads more than any other form of digital marketing. This means that people don’t mind being advertised to through this medium, as long as the products and services that appear actually fit their needs.
Advertisers – Through their search query, searchers reveal their intent to purchase. Using the results from Google AdWords and Google Analytics, advertisers are able to measure the quality of traffic that results from PPC clicks. They can then refine their ads to achieve different results.
Search engines – PPC Marketing allows search engines to cater to searchers and advertisers simultaneously. As long as search engines continue to display relevant ads to searchers and provide measurable information to advertisers, then both parties will remain happy.
PPC Keyword Research
Conducting keyword research can be a very time-consuming task. However, it is incredibly important as your entire PPC campaigns are built around the keywords you choose. An effective PPC keyword list should be:
If Google AdWords and PPC Keyword Research are tasks you would rather leave up to the professionals, then get in contact with Longevity Graphics for your PPC Marketing Coquitlam services, today! We provide a FREE 1-Hour Consultation so you can learn about the services we offer.