We keep hearing about the importance of “S.E.O.” Debunk some of the SEO myths revealed by industry expert Hubspot.com.
Some of the myths that stood out are the following:
- More links are better than more content
A link to a website is more than just a link. It’s a way of saying “Here is a source that I trust. Check it out.”
It’s essential to focus on quality links rather than just the quantity of them. Less can be more if you know how to build links the right way.
Remember that one of the best ways to generate quality backlinks is to start by creating content of quality.
- Keywords matter more than anything
When Google introduced a new search algorithm in 2013, the analysis of phrases instead of keywords alone marked the switch from keyword to topic-focused SEO.
Simply dominating a few keywords is not enough anymore to produce successful results. Hubspot recommends marketers explore a topic cluster strategy.
- Meta descriptions don’t have a huge impact
Meta descriptions influence whether or not your page is clicked on. What makes a good meta description is keeping it under 160 characters. Mobile meta descriptions cut off at 120 characters. Also, include your entire keyword or keyword phrase.
- My home page needs a lot of content
Your home page is the gateway to your business. It’s the time to make a first impression and to convey what your business is about.
But, for marketers, there is a need for a bit more content and context.
Your home page should clarify who you are, your service, your location, your value proposition, and what visitors should do next.
- The more pages I have, the better
Just like link-building, creating content just to have more pages isn’t enough. If you don’t have good content, you won’t rank well and those pages you created won’t help.
- I don’t need a mobile optimization strategy
In 2015, Google updated an algorithm called the “Mobilegeddon.” The update rewards mobile-friendly websites and penalizes those that aren’t optimized fully for mobile.
Google is taking mobile very seriously these days. Over 60% of searches on Google are done via mobile devices!
“Responsible web design, dynamic serving and separate URLs serve as three implementation methods for creating a mobile-friendly website.” – Hubspot
Use Google’s Mobile-friendly test to see the status of your website and discover resources for improving mobile usability.