What Should a Seasonal Business Be Doing In The Off-Season?

Do you have a seasonal business?

As a seasonal business owner, your busy summer season is likely winding down. The off-season is the perfect time to evaluate your results. You now have the time to see what worked, what didn’t, and what you could be doing to increase business for the following year.

Did you know that getting started now on improving your online presence can help your business thrive next year? Organic rankings take time, so getting started now will mean your business will be ranked on the first page in Google by next season.

How can you do this? SEO!

What is SEO and why is it important for your business? SEO stands for search engine optimization. When used effectively, it will allow your website to get traffic for free from the search results page on Google. How? When someone types a search into Google, the paid ads appear at the top of the page, followed by the organic results. You want your business to appear as high as possible in the organic results so you can get more page views and ultimately more conversions from your target market.

Take advantage of the “off-season”

If you’re ramping up your SEO right when your business is starting to get busy again, you’re already too late. You will want your website to be SEO optimized months before you know people will be searching for your business,product, and/or service. Even if you’re business is currently closed, SEO is ongoing. A prominent organic search presence is an effective driver for your business.

Getting started with SEO

Here are the top ways to improve the SEO of your website.

• Start with good content
• Use keywords
• Include linkable content
• Tag your titles
• Work on your page URL’s
• Link to other websites
• Create a sitemap

SEO mistakes to avoid

Here are some SEO mistakes to avoid. They will decrease your search results ranking.

• Keyword stuffing
• Broken links
• Copied content
• Not optimizing for mobile
• Using flash

If this sounds like something you would rather leave up to the professionals, work with a trusted SEO partner to ensure you don’t miss out on valuable search engine results page positioning next season. Get in touch with Longevity Graphics and start improving your online marketing strategy now!