We understand the importance of making a good first impression – especially as a real estate agent. But, you won’t get the chance to make a good first impression in person unless potential clients first discover you.
In the past, this may have been through an advertisement you placed in the local newspaper or through a Canada Post mailout.
The Importance of Having a Real Estate Website
Now more than ever before, home buyers are looking at houses for sale online. A study by Google and the National Association of Realtors found that over 90% of home buyers search for properties online. That translates to a huge potential for online leads. If you don’t have a personal real estate website, then you’re missing out.
We recommend hiring a professional website designer who has previous experience building real estate websites.
Qualities of a Good Real Estate Website
- Visually Appealing
- Easy to Navigate
Generating Leads Online
When it comes to lead generation, it is important to begin with the end in mind. What exactly does a “lead” mean to you? Defining this from the start will make your testing and analytics goals even clearer throughout the process. It will help you determine exactly what actions you want the user to take as they progress through each stage of your sales funnel. Your first step to generate leads from your real estate website is to get traffic.
Traffic Sources that Generate Leads
- Google Ads
- Social Media Marketing
- Facebook Ads
The next step is to ask for the leads. Our realtor lead-generation forms are the best in the business at turning your website visitors into leads. How do they work? Fairly-simple, they ask people to input their contact information, based on a tempting call-to-action strategy.
While technology is effective at capturing leads, the human touch turns them into clients.
Longevity Graphics designs and builds the best real estate websites for realtors, agents, and brokers. We have launched hundreds of websites for top producing companies and we’re proud of our long list of loyal clients. Check out some of the real estate websites we have designed.
For more information, please contact us today! We offer a FREE 1-Hour Consultation.