Facebook Pixel for Conversion Tracking
A Facebook Pixel is a piece of JavaScript code that you add to your website in order to measure, optimize and build audiences for your Facebook Advertising campaigns. By utilizing the Facebook Pixel, you can better understand the actions people take as they make their way from Facebook to your website.
As Instagram Advertising is connected to your Facebook Ad Manager Account, the Pixel you create for your Ad Account can also be used to track Instagram Conversions.
Facebook Pixel Implementation
- Go to your Facebook Ad Manager Account or your Facebook Business Manager Account
- Click Tools then click Pixels
- Click Create a Pixel
- Enter the name of your Pixel (One Pixel per ad account)
- Click Create Pixel
- If you work on your website yourself, click Install Pixel Now and copy the Base Code that appears in the box on the screen to each page on your website between the <head> and </head> tags
- If someone else works on your website, press Email Pixel Code. Type in the person’s email and press Send
Standard Conversion Events
Standard Conversion Events allow you to track conversions, optimize for conversions and build audiences. See the Standard Conversion Events listed below:
View Content – Track key page views
Search – Track searches on your website
Add to Cart – Track when items are added to a shopping cart
Add to Wishlist – Track when items are added to a wish list
Initiate Checkout – Track when people enter the checkout flow
Add Payment Info – Track when payment information is added in the checkout flow
Make Purchase – Track purchases or checkout flow completions
Lead – Track when someone expresses interest in your offering
Complete Registration – Track when a registration form is completed
Standard Conversion Events Implementation
- Add the Standard Event Code that corresponds to the events listed above
- Add the Standard Event Code below the Base Code
Custom Conversion Events
You can use Custom Conversions Events if you are unable to add Standard Conversion Events to your website. If you’ve added the Base Code across your website, leave the code as is and create Custom Conversion Events using URL rules.
Custom Conversion Events Implementation
- Go to the Custom Conversions section
- Click Create Custom Conversion
- Add the URL or part of the URL that represents your custom conversion (ex. URL contains /thankyou.php for a Thank You page after a purchase).
- Select a category and click Next
- Give your custom conversion a name and description
- Add a conversion value $$ if applicable
- Click Create and Done
If this sounds like something you would rather leave up to a professional web developer, contact Longevity Graphics today! Our web development team can add the Base Code to each page on your website, add Standard Conversion Events and add Custom Conversion Events. Not only that, our Marketing Department can manage your Facebook Advertising campaigns and provide you with detailed monthly reports outlining your conversion results.