Remarketing is a powerful online marketing technique as it allows you to stay connected with your target audience, even after they navigate away from your website. By staying connected with your audience, you are gaining brand exposure, becoming more recognizable, and making people more likely to purchase.
Remarketing on LinkedIn targets people who have already visited your website and serves ads to them. This social platform is best for companies and industries whose target audience includes a professional audience.
Here are three steps to set up LinkedIn Retargeting for your business.
Learn how to add the insight tag to your website.
Once the tag has been added, sign into Campaign Manager, click on Tools, and then Insight Tag. If your tag has been added correctly, your website will be listed as Verified.
Once you’ve confirmed that your Insight Tag has been added correctly, navigate to the audience creation page in Campaign Manager. Click on Create an Audience to retarget. Follow the setup steps to define website segments for your campaigns.
When creating your audiences, you may want to target all of your website visitors or a certain group of visitors. You can customize your audiences with filters. Learn more about using filters.
After you’ve installed the Insight Tag and defined audience segments, your audience will begin to grow. Each new LinkedIn member who visits your website will be added to audience list.
LinkedIn states that every website segment must have at least 300 names before your ads can be presented to the retargeted audience.
If you want the guidance of an internet marketing expert, set up a FREE 1-Hour Consultation to get started today! Longevity Graphics specializes in social media marketing. Click here to view our current Internet Marketing Clients.
Are you actively advertising on LinkedIn? If you are, then you’ll be happy to hear that LinkedIn has introduced a new measurement tool called LinkedIn Conversion Tracking. It will allow you to more easily measure how many leads, purchases and other results your Sponsored Content and Text Ad Campaigns are generating for you. If you are unfamiliar with advertising on LinkedIn, check out our Beginners Guide to LinkedIn Advertising.
LinkedIn says “conversion tracking has been a top-requested feature from customers looking for more insight into how their LinkedIn ads are helping them generate high-quality leads, acquire new customers, and raise brand engagement among LinkedIn’s global audience of 450 million professionals.”
Once you have reached this page, LinkedIn will ask you to:
Are you interested in taking advantage of LinkedIn Conversion Tracking, but you’re unsure how to add the Insight Tag to your website? Longevity Graphics can help you add the tag to your website and manage your LinkedIn advertising. Get in touch with us today. We offer a FREE 1-hour consultation.