Remarketing is a powerful online marketing technique as it allows you to stay connected with your target audience, even after they navigate away from your website. By staying connected with your audience, you are gaining brand exposure, becoming more recognizable, and making people more likely to purchase.
Remarketing on LinkedIn targets people who have already visited your website and serves ads to them. This social platform is best for companies and industries whose target audience includes a professional audience.
Here are three steps to set up LinkedIn Retargeting for your business.
1. Add the LinkedIn Insight Tag to your website
The LinkedIn Insight Tag is a piece of lightweight JavaScript tag. It allows for conversion tracking, retargeting, and analytics for LinkedIn ad campaigns.
Learn how to add the insight tag to your website.
Once the tag has been added, sign into Campaign Manager, click on Tools, and then Insight Tag. If your tag has been added correctly, your website will be listed as Verified.
2. Create Audiences to Retarget
Once you’ve confirmed that your Insight Tag has been added correctly, navigate to the audience creation page in Campaign Manager. Click on Create an Audience to retarget. Follow the setup steps to define website segments for your campaigns.
When creating your audiences, you may want to target all of your website visitors or a certain group of visitors. You can customize your audiences with filters. Learn more about using filters.
3. Grow Your Audience
After you’ve installed the Insight Tag and defined audience segments, your audience will begin to grow. Each new LinkedIn member who visits your website will be added to audience list.
LinkedIn states that every website segment must have at least 300 names before your ads can be presented to the retargeted audience.
If you want the guidance of an internet marketing expert, set up a FREE 1-Hour Consultation to get started today! Longevity Graphics specializes in social media marketing. Click here to view our current Internet Marketing Clients.
Website Design Coquitlam
Does website design really matter? Despite your skepticism, studies show that a well-designed website will generate more traffic and increase conversions. Ultimately, this increase in conversions means more sales for your business.
How can website design impact the success of a business? There are many reasons why a well-designed website will attract your ideal customer and prompt them to convert on your website.
Are you a business owner in need of Website Design Coquitlam? Continue reading to learn how Longevity Graphics can help you.
Website Design Coquitlam
Navigation
The most important aspect of a website is the navigation. Website navigation typically includes a navigation bar or a list of different pages on the website. Good navigation should be easy to find and comprehend. In most cases, over-simplified navigation allows for ease of use for a wide range of users.
Branding
It is important for your clients to be able to recognize your company’s brand in all its forms of communication. When elements of the visual communication changes, it can create confusion. When designing a new website, your company’s logo, brand colours, brand messaging, and imagery must be used.
Trust
Trust is incredibly important on the web. It is often the limiting factor that determines whether a user will perform a desired action, like filling out a lead form or making a purchase.
Content
Most users don’t read each web page they visit; rather, they scan each page instead. Eye tracking studies show that most users scan computer screens in an “F” pattern. Because of this, effectively designed websites will display information in order of importance (left to right, and top to bottom).
Some effective tactics include using:
- Headlines
- Sub-headlines
- Relevant images
- Numbers and bullet points
- Sans Serif fonts
Search Engine Optimization
Search engine optimization is a way for your website to get traffic from the results pages on major search engines – for free! How does it work? Visit our Search Engine Coquitlam page to find out.
It’s easy to create a beautiful and functional website, simply by keeping these elements in mind.
Are you looking for Website Design Coquitlam services? Longevity Graphics can help! View our Pricing Packages or Contact Us to schedule your FREE 1-Hour Consultation, today!
Search Engine Optimization Coquitlam
What is search engine optimization?
Search engine optimization is a way for your website to get traffic from the results pages on major search engines – for free! How does it work? When someone types in a search query, results like websites, photos, videos and local listings are shown and ranked based on what the search engine considers to be the most relevant to the searcher.
Paid ads appear at the very top of the page, followed by the organic results. You will want your business’ website to be appearing as high as possible on the search engine results page. The higher you are, the more website clicks you will receive and consequently, the more leads and customers you will obtain. Search Engine Optimization Coquitlam is the key!
How do search engines rank websites?
Search engines use web crawlers (sometimes referred to as spiders or bots) to crawl the web and build an index of web pages, files, news stories, video and other media. When someone types in a search query, the search engine scours its database and returns only the results it deems to be the most relevant. It then presents the information in the form of a list, ranked from most popular to least popular. Search engines assume that if a site is more popular, it is probably because the information on the page is more valuable.
Search engines each have their own algorithm. This algorithm uses mathematical equations that contain hundreds of variables to determine relevance and popularity.
How should you get started with search engine optimization?
- See what your competition is doing online
- Figure out your best keywords
- Add meta tags
- Start a blog
- Create an active social media presence
- Sign up for free local listings
What are some best practices when getting started with SEO?
- Create good content
- Use your best keywords
- Include linkable content
- Tag your titles
- Create URL’s that make sense to your viewers
- Describe your content
- Link to other popular websites
- Create a sitemap
- Monitor your rankings
What are some SEO mistakes to avoid?
- Keyword stuffing
- Broken links
- Content that is copied or duplicated
- Complicated website navigation
- Not optimizing your website for mobile
- Using flash
- Cloaking
Are you ready to start driving more traffic to your website? Longevity Graphics can help! We use proven and ethical search engine optimization strategies to rank your website at the top positions for your specific keyword phrases. Get in contact with us today, and have your website ranking in the top position during the busy, summer months.
How Can Pinterest Improve Your Sales?
What’s Pinterest?
Pinterest is a social media platform that allows users to organize images of products, services, experiences, dreams, and more; and pin them onto boards that are saved on the platform. These pins represent a user’s interests, which is a motivation to purchase and possess. Not to mention, the platform has more than 100 million active users. This is why so many businesses – especially retailers, have focused their marketing efforts on the platform.
Investing your marketing efforts on Pinterest pays off in the long-term. Why?
Because pins last forever. Other social media channels organize their content on a newsfeed based on the date and time it was posted. In comparison, Pinterest users can continually search and discover content, even if it was originally posted years ago. As long as the content is relevant to the search topic, then it will appear.
Other benefits:
Pinterest users are open to your marketing
Did you know that most of the content saved to the platform comes from businesses? And more than half of users consider the platform to be a place to shop.
Pinterest produces referral traffic to your website
If users are finding and engaging with your pins, then you have a good shot at driving conversions to your website.
Pinterest is a cost-effective form of advertising
Pinners say that they spend less time reading magazines, catalogs and watching television.
Tips for Creating Pins
1. Use Hashtags
Like any social media channel, it is important to use relevant hashtags. These hashtags help users find you and your business more easily.
2. Use Direct Links
If you’re promoting a product and/or service, include a direct link to the corresponding page on your website. This ensures users have no trouble finding it on your website and no sales leads are lost.
3. Create More Than One Pin Board
Create pin boards with different themes. This allows you to target the right audience.
4. Always Write a Description
Each time you create a pin, be sure to fill in the description area. This information helps users to understand the name of the product/service they are looking at.
5. Make it Pretty
As Pinterest is a completely visual platform, always choose high-quality images that best represent your business.
Pinterest may be an effective sales channel for your business. If you are looking for an expert to help you, then collaborating with Longevity Graphics is the right choice for you and your business.
We offer a FREE 1-hour consultation on all of the services we provide. Contact us today to receive a no-obligation quote.
Do you want more Google Reviews?
In the 21st century, Google is the first point of contact between many customers and businesses. From finding businesses nearby to looking up a forgotten phone number, we search keywords in Google to help us find anything and everything we want to know. And if we want to find out how one business compares to another, we Google them to learn about other people’s experiences.
Why should you care about Google Reviews?
Local search engines love online reviews for one primary reason – consumers love online reviews! Did you know that Google uses these Reviews as a factor in their ranking algorithm.
So, let me start with a very simple example. Let’s say you’re looking for a Website Designer in Coquitlam.
Right away, you can see the user ratings and the number of reviews prominently displayed in both the search results and the accompanying map. If you click on the place pin of one of the businesses, you can also see brief summaries of the latest reviews shown alongside the businesses information including the address, hours of operation and phone number.
This example illustrates the fact that customer reviews are among the first things people see when they search a business category on Google or Google Maps. It has also been shown that positive reviews provide your website with a greater boost to conversion rates compared to any other local SEO effort.
For local businesses, online reviews help increase the degree of trust felt, based on feedback from other people with similar needs. A 2014 study discovered that 88% of consumers trust online reviews as much as personal recommendations from friends and family.
Do you want more Google Reviews for your business and for your website to appear higher in local search engine queries? Ask us how we can get more Google Reviews for you!
Facebook Pixel for Conversion Tracking
A Facebook Pixel is a piece of JavaScript code that you add to your website in order to measure, optimize and build audiences for your Facebook Advertising campaigns. By utilizing the Facebook Pixel, you can better understand the actions people take as they make their way from Facebook to your website.
As Instagram Advertising is connected to your Facebook Ad Manager Account, the Pixel you create for your Ad Account can also be used to track Instagram Conversions.
Facebook Pixel Implementation
- Go to your Facebook Ad Manager Account or your Facebook Business Manager Account
- Click Tools then click Pixels
- Click Create a Pixel
- Enter the name of your Pixel (One Pixel per ad account)
- Click Create Pixel
- If you work on your website yourself, click Install Pixel Now and copy the Base Code that appears in the box on the screen to each page on your website between the <head> and </head> tags
- If someone else works on your website, press Email Pixel Code. Type in the person’s email and press Send
Standard Conversion Events
Standard Conversion Events allow you to track conversions, optimize for conversions and build audiences. See the Standard Conversion Events listed below:
View Content – Track key page views
Search – Track searches on your website
Add to Cart – Track when items are added to a shopping cart
Add to Wishlist – Track when items are added to a wish list
Initiate Checkout – Track when people enter the checkout flow
Add Payment Info – Track when payment information is added in the checkout flow
Make Purchase – Track purchases or checkout flow completions
Lead – Track when someone expresses interest in your offering
Complete Registration – Track when a registration form is completed
Standard Conversion Events Implementation
- Add the Standard Event Code that corresponds to the events listed above
- Add the Standard Event Code below the Base Code
Custom Conversion Events
You can use Custom Conversions Events if you are unable to add Standard Conversion Events to your website. If you’ve added the Base Code across your website, leave the code as is and create Custom Conversion Events using URL rules.
Custom Conversion Events Implementation
- Go to the Custom Conversions section
- Click Create Custom Conversion
- Add the URL or part of the URL that represents your custom conversion (ex. URL contains /thankyou.php for a Thank You page after a purchase).
- Select a category and click Next
- Give your custom conversion a name and description
- Add a conversion value $$ if applicable
- Click Create and Done
If this sounds like something you would rather leave up to a professional web developer, contact Longevity Graphics today! Our web development team can add the Base Code to each page on your website, add Standard Conversion Events and add Custom Conversion Events. Not only that, our Marketing Department can manage your Facebook Advertising campaigns and provide you with detailed monthly reports outlining your conversion results.
LinkedIn Conversion Tracking
Are you actively advertising on LinkedIn? If you are, then you’ll be happy to hear that LinkedIn has introduced a new measurement tool called LinkedIn Conversion Tracking. It will allow you to more easily measure how many leads, purchases and other results your Sponsored Content and Text Ad Campaigns are generating for you. If you are unfamiliar with advertising on LinkedIn, check out our Beginners Guide to LinkedIn Advertising.
LinkedIn says “conversion tracking has been a top-requested feature from customers looking for more insight into how their LinkedIn ads are helping them generate high-quality leads, acquire new customers, and raise brand engagement among LinkedIn’s global audience of 450 million professionals.”
How to set up LinkedIn Conversion Tracking
- Log in to your LinkedIn Account
- Go to your Campaign Manager
- Enter into your company’s account
- Click on Conversion Tracking (in the top right-hand corner)
Once you have reached this page, LinkedIn will ask you to:
- Enter the domain where you want to track the conversions. LinkedIn recommends using your high-level domain (normally a home page) and not the full URL of the landing page where you will ultimately want to direct users. Entering your high-level domain will allow you to track conversions on any sub-domains.
- Install the LinkedIn Insight Tag across your website. This tag is considered lightweight JavaScript, so it will not affect the loading time of pages on your website. This requires no maintenance once the code is in place.
- Now, you can measure the return on investment of your LinkedIn advertising campaigns. Conversions will report actions that your target audience has taken after clicking or viewing your ads on LinkedIn.
Are you interested in taking advantage of LinkedIn Conversion Tracking, but you’re unsure how to add the Insight Tag to your website? Longevity Graphics can help you add the tag to your website and manage your LinkedIn advertising. Get in touch with us today. We offer a FREE 1-hour consultation.
Digital. 2016
We are excited to announce that Longevity Graphics’ Owner and Creative Director, Lindsay Viscount, will be a speaker at Digital. 2016. Lindsay will be presenting on the topic of WordPress Marketing Strategies to Enhance Website Conversions.
What is Digital. 2016?
Digital. 2016 is a new marketing conference that will provide those in attendance with advanced marketing strategies and tactics from a variety of world-renowned and local top-tier speakers including Lindsay Viscount, Steve Dotto, Bosco Anthony, Jonathan Christian, Tod Maffin and more.
This isn’t just Marketing 101 – The focus of this conference is digital advertising and paid traffic methods with true conversion strategies that work. The nature of this content is targeted to small and medium-sized businesses, marketing agencies and consultants two focus their business on digital marketing. Digital 2016. will welcome entrepreneurs, seasoned marketers, business owners and executives who want to learn more about intermediate to advanced marketing – without covering the basics.
The conference will run two tracks of presentations. The first will run in the theatre and will feature keynote speakers and panel discussions. The second will be a breakout session boardroom for a more intimate, hands on approach to the topics. The content will be focused on advanced marketing methods that have been proven to deliver results. Proven methods, unique tactics and innovative new strategies will be discussed throughout the conference.
Lindsay’s presentation will take place from 2:10 PM – 2:40 PM
Where:
Anvil Centre – 777 Columbia Street, New Westminster, BC V3M 1B6
Learn More:
To view the schedule for Digital. 2016, click here.
To view the presenters for Digital. 2016, click here.
To register to attend Digital. 2016, click here.
Discount code:
We found a discount code online from Soho. This discount code will provide you with 10% off your ticket for Digital. 2016. Click here to take advantage of this offer.
Students:
Discounts are available for both secondary and post-secondary students who have taken a class in the past 2 semesters. Student and enrollment verification may be required. Please contact [email protected] for your student access code.
We look forward to seeing you there!
Longevity Graphics is a leading web marketing agency that helps business owners grow their business. Since 2001, we have been been building successful web site designs and implementing internet marketing strategies, by providing across-the-board internet services to businesses looking to take advantage of their online marketing potential. We provide a 1-Hour FREE consultation.
Guide to LinkedIn Advertising
So you’ve been taking advantage of Facebook and Twitter advertising, but have you thought about LinkedIn advertising?
LinkedIn is a professional platform where users can connect and network with other business professionals. People connecting, making referrals and recommendations are nothing new in the world of business. The difference is, people are now able to perform these tasks online, through one social platform. In the year 2016, if you want to engage in the professional community, you must have a LinkedIn profile.
A LinkedIn profile is a page containing elements of a person’s resume, website, Facebook profile and blog posts. Ultimately, it is a presentation of who you are professionally.
Advertising on LinkedIn is a great way for businesses and professionals to reach highly targeted groups of like-minded people.
Creating an Advertising Campaign
To get started, go to your business page. If you’re currently viewing your personal LinkedIn account, look at the top tabs and scroll over Interests. Go to company and then your business page. Again near the top of the page, look for Business Services. If you scroll over this tab, it will open and the Advertise option will appear.
You will now be welcomed to the LinkedIn Campaign Manager. This is the main area to view all your campaigns. There are two types of ads you can create on LinkedIn; sponsored updates and text ads.
Sponsored Updates
- These ads appear in the LinkedIn feed.
- These ads give viewers the option to follow the advertisers LinkedIn company page, click through to the advertiser’s LinkedIn company page or click through to the advertiser’s website using the link and the image in the update.
Text Ads
- These ads appear on the right side of the page.
- These ads are a great way to drive targeted leads across multiple LinkedIn pages.
- These ads only give viewers the option to click through to the advertiser’s website.
Once you have decided which ad is best suited for your advertising campaign, then you will open an account. You will create an account name, choose the currency you wish to pay in, and link the company page that you will be advertising. Name your campaign and decide what language you will be targeting. Next, you will decide where you want to direct users when they click on your ad. As mentioned, you can direct them to your LinkedIn page or your company website.
Now, you will create your ad. Add a catchy headline, image and content. Your headline should be engaging and include a call to action. After, you will configure your target audience and budget. Finally, you will commence your LinkedIn advertising campaign.
Are you interested in advertising your business on LinkedIn, but you’re not familiar with the platform? We can help! Get in touch with us today. We offer a FREE 1-hour consultation.
Social Media Marketing Summer Promotion from Longevity Graphics
Receive a FREE Social Media Audit and learn more about our Summer Social Media Marketing promotion.
Choose 5 Social Media Marketing Platforms and we will:
- Setup
- Optimize
- Manage
your account.
$1250 $995/month
ACT NOW! Limited Availability
CALL: 604-505-8552 or EMAIL: [email protected]
Platform options: Facebook, Twitter, Instagram, Snapchat, Pinterest, Google+, YELP, Trip Advisor, Just Eat, Zomato (Formally Urban Spoon)
Social Media Marketing Services:
Social Media Marketing Setup
We will setup and optimize 5 social media platforms of your choice. By implementing engaging visuals and optimizing all the tools available through the platforms, we will achieve results. A strategy will be developed to ensure a consistent follower growth and engagement with your audience.
Social Media Marketing Content Management
First and foremost, we will perform an analysis of your industry, competition and clientele base. From there, we will make recommendations for the best content, visuals, and times to reach your audience. We will implement these recommendations, which will maximize your influence and generate relevant leads.
Social Media Marketing Reporting
On an ongoing basis, our team will analyze the results and provide a report on a monthly basis. Upon analysis, we will create a summary of our findings, make necessary adjustments and recommendations to ensure optimal results on all platforms.
Don’t delay, take advantage of our social media marketing summer promotion and get started right away. Our team of local experts will work with you and help you deliver your message loud and clear. Get your FREE social media marketing audit today.
Longevity Graphics is located in Coquitlam, BC. We specialize in online marketing services as well as web design and web development. For a list of our services or customer testimonials, visit our website today. We offer a FREE one hour consultation.