Reputation management is the practice of shaping the public’s perception of a person or an organization. What was originally a public relation term, has grown to encompass online search results as a core part of an individual or entity’s reputation.
Some interesting statistics:
- 91% of adults use search engines to find information online
- 93% of searchers never go past the first page of search results
- 90% of consumers read online reviews before visiting a business
- 84% of people trust online reviews as much as a personal recommendation
Here’s the bottom line – people are looking at you and your business online and making decisions based on what they find.
Why does Reputation Management Matter?
How you look online directly impacts your personal and professional life. Here are some of the main reasons why building and managing your online reputation is so important.
Freedom of Speech
Anyone can say anything about you online without getting in trouble. Whether the information they share is true or not, it is out there for other people to see. Some review sites have the option to open an investigation, but many places on the internet simply do not have this option. Unfortunately, there are very few laws in place to protect people who have been affected in these situations.
Everything and Everyone is Online
We do everything online these days and we have the technology in place to track and store all of this activity. That means everything we post on Facebook, everything we search for in Google, every website we visit, every online transaction we make, and every conversation we have through text, exists somewhere online.
Let the Good Outweigh the Bad
Your digital reputation creates significant opportunities. In an increasingly competitive economy, more and more customers are looking for positive information about you online. If you aren’t taking advantage of what your reputation could be, people aren’t seeing your best foot forward.
Why might someone need an Online Reputation Management Specialist?
A reputation management specialist will provide you with the maximum control possible over what people can see about you online.
Our Reputation Management services include:
- Create review generation campaigns
- Provide a review conversion funnel
- Monitor online reviews
- Manage online review sentiment
Contact Longevity Graphics to learn more about the Reputation Management services we offer. We provide a FREE 1-Hour Consultation.