$340 million in Google Ads credits for Small and Medium-sized Businesses

Blog Post By lg-admin

Google Ads has just announced that they will be supporting small and medium sized businesses during this challenging time. They are offering $340 million in ad credits worldwide. Below is a description from Google’s website outlining the guidelines for the credits. If you are currently running a Google Ads campaign, we will keep a watch for a credit in your account and will notify you once it has been received.

More information about the Google Ads credits: https://support.google.com/google-ads/answer/9803410?hl=en

Thank you,
The Longevity Graphics team

COVID-19: Ad credits for Google Ads Small and Medium-sized Businesses

We want to help alleviate some of the cost for small and medium-sized businesses (SMBs) to stay in touch with their customers during this challenging time. That’s why we’re giving our SMBs worldwide $340 million in ad credits, which can be used at any point until the end of 2020 across our Google Ads platforms. SMBs who have been active advertisers since the beginning of 2019 will see a credit notification appear in their Google Ads account in the coming months. This is part of a larger commitment from Google to support SMBs, health organizations and governments, and health workers on the frontline of this global pandemic.

This page provides additional information and will be periodically updated. As an additional resource to help you manage your business through uncertainty please visit the Google for Small Business site.

Frequently asked questions

What are you doing to help SMBs?

In addition to providing $340 million in ad credits, we’ve also set up a fund that will support NGOs and financial institutions around the world to help provide small businesses with access to capital. This is in addition to the $15 million in cash grants Google.org is already providing to nonprofits to help bridge these gaps for SMBs. We’re also providing $20 million in ad grants to community financial institutions specifically to run public service announcements on relief funds and other resources for SMBs.

Why is Google offering ad credits to small and medium businesses?

Small and medium-sized businesses are the backbone of our communities. They represent about 90 percent of all businesses and more than half of employment worldwide, according to the World Bank. COVID-19 has posed a particular challenge to these businesses, who may be facing closures and declining revenue even as they find ways to support and protect their employees. Through ad credits, we hope to alleviate some of the cost to stay in touch with their customers.

Who is eligible for the ad credits?

The ad credits will be available to small and medium businesses1, who advertise directly with us or through partners, around the world with active accounts since the beginning of 2019.

How and when will eligible customers receive the ad credits?

Small and medium businesses worldwide that have been active advertisers since the beginning of 2019 will be informed in the coming months through notifications within their Google Ads account.

How long are the ad credits valid for?

This Google Ads credit can be used at any point throughout the year and will expire on 31st Dec 2020. Any unused portion will be removed from Google Ads accounts.

Will the ad credit work across all of Google’s channels (e.g., Search, YouTube, Display, etc.)?

Yes. These ad credits will be applicable across the Google Ads platform including Search, Display, and YouTube as well as all campaign types.

How can I find out if I’m receiving ad credits?

Advertisers receiving ad credits will be notified in the coming months. We are in the process of building these specialized credits into Google Ads accounts, therefore notifications will not show immediately. We appreciate your patience.
1Credits will be provided to SMB advertisers that have been active advertisers since Jan 1, 2019 and comply with all Google Ads T&Cs


More information about the Google Ads credits: https://support.google.com/google-ads/answer/9803410?hl=en