Strong Brand = Strong Social Media

Mar 23, 2012 | Posted in: Facebook Marketing, Google+, Other, Social Media Marketing, Twitter Marketing

Maintaining your brand is important for every company. There are many social media platforms out there that give you the ability to connect with your target audience/customers. Your engagement is important to produce happy, stimulated, loyal and engaged customers.

When you begin to establish your social media presence, first thing first:

Community is important

  • Think about your community. Many big execs will always suggest keeping in touch with your community.
  • By knowing your community, you will know how to create an agenda that will be competitive and effective.
  • You can maintain your relationship with your customers by knowing what they want, what are the newest trends or what changes might be needed
  • Community is all about dialogue. Social media allows you to create dialogue through, sharing commenting, and discussing
  • A community needs authenticity. Social media users can notice inauthenticity. Create fun, meaningful conversations that will impact your customers

Second thing:

Content

  • Most important thing is to have fun and mean what you write. Don’t write something because you have to, but because you want to
  • Do not write something that isn’t relevant in your industry
  • Post relevant links. Readers are curious and always looking for new knowledge.
  • Incorporate fun contests that encourages participation

Some Social Media Sites to get your hands on:

Facebook
Twitter
Pinterest
4Square
Instagram
Storify
Google +

There are other options, such as, SEO which will help expose your company, but imagine having both SEO and a strong social media presence together. Your brand and company will increasingly experience

For more check out: Check out 10 top Execs share their social media secrets