How Can Pinterest Improve Your Sales?
What’s Pinterest?
Pinterest is a social media platform that allows users to organize images of products, services, experiences, dreams, and more; and pin them onto boards that are saved on the platform. These pins represent a user’s interests, which is a motivation to purchase and possess. Not to mention, the platform has more than 100 million active users. This is why so many businesses – especially retailers, have focused their marketing efforts on the platform.
Investing your marketing efforts on Pinterest pays off in the long-term. Why?
Because pins last forever. Other social media channels organize their content on a newsfeed based on the date and time it was posted. In comparison, Pinterest users can continually search and discover content, even if it was originally posted years ago. As long as the content is relevant to the search topic, then it will appear.
Other benefits:
Pinterest users are open to your marketing
Did you know that most of the content saved to the platform comes from businesses? And more than half of users consider the platform to be a place to shop.
Pinterest produces referral traffic to your website
If users are finding and engaging with your pins, then you have a good shot at driving conversions to your website.
Pinterest is a cost-effective form of advertising
Pinners say that they spend less time reading magazines, catalogs and watching television.
Tips for Creating Pins
1. Use Hashtags
Like any social media channel, it is important to use relevant hashtags. These hashtags help users find you and your business more easily.
2. Use Direct Links
If you’re promoting a product and/or service, include a direct link to the corresponding page on your website. This ensures users have no trouble finding it on your website and no sales leads are lost.
3. Create More Than One Pin Board
Create pin boards with different themes. This allows you to target the right audience.
4. Always Write a Description
Each time you create a pin, be sure to fill in the description area. This information helps users to understand the name of the product/service they are looking at.
5. Make it Pretty
As Pinterest is a completely visual platform, always choose high-quality images that best represent your business.
Pinterest may be an effective sales channel for your business. If you are looking for an expert to help you, then collaborating with Longevity Graphics is the right choice for you and your business.
We offer a FREE 1-hour consultation on all of the services we provide. Contact us today to receive a no-obligation quote.