Guide to Instagram for Business
Instagram is a highly visual experience. For businesses, it is a great way to tell your story through captivating photos, videos, and captions. It is also one of the most exciting social media platforms right now! Currently, it is ranked as the second most active social media platform by number of users (just behind Facebook) with over 600 million monthly users.
If you thought that was impressive, take a look at these other statistics:
Latest Instagram Statistics
- 600 million monthly users
- 300 million daily active users
- 20% of internet users, use the app
- Average monthly follower growth for users is 16%
- Average engagement rate for posts is 11%
If you’re interested in joining Instagram for Business, but you’re unsure how to harness the true potential of the platform, continue reading below.
Tips for Using Instagram for Business
Visual Appeal – Instagram is a highly visual experience, so make sure you are posting high-resolution, good quality images that best represent your business.
Use #Hashtags – If you want to grow your following and expand your reach, use hashtags. Hashtags allow like-minded users to find content that is interesting to them.
Don’t Over Post – There is nothing worse than opening your newsfeed to one account spamming you with their content. Even if you appreciate the content, the high-frequency can result in an unfollow.
Utilize Instagram’s Editing Tools – Even if you don’t have access to Photoshop or other professional photo editing software, that doesn’t mean you can’t post professional looking photos. Take advantage of the editing tools that are available on Instagram.
Utilize Instagram Business Tools – Instagram introduced Business Profiles and Business tools in the summer of 2016. With an Instagram Business profile, you can:
- Get real-time metrics on how your promoted posts perform
- Get insights into your followers and how they interact with your posts
- Add information about your company like business hours, location, and phone number
Interact with Other Accounts – If you want people to engage with your content, try engaging with other users’ content. Don’t be shy, make the first move!
Share your Instagram content on other Social Channels – If you’re active on other social media channels, why not send your Instagram posts there as well? You’ll be able to reach an additional audience, plus you’ll be able to promote your Instagram account.
If you can see the advantage of Instagram for Business, then start an account today!
If you are looking for a social media expert to help you with your Instagram account set up and optimization, then collaborating with Longevity Graphics is the right choice for you.
We offer a FREE 1-Hour consultation on all of the services we provide. Contact us today!