Do you want more Google Reviews?
In the 21st century, Google is the first point of contact between many customers and businesses. From finding businesses nearby to looking up a forgotten phone number, we search keywords in Google to help us find anything and everything we want to know. And if we want to find out how one business compares to another, we Google them to learn about other people’s experiences.
Why should you care about Google Reviews?
Local search engines love online reviews for one primary reason – consumers love online reviews! Did you know that Google uses these Reviews as a factor in their ranking algorithm.
So, let me start with a very simple example. Let’s say you’re looking for a Website Designer in Coquitlam.
Right away, you can see the user ratings and the number of reviews prominently displayed in both the search results and the accompanying map. If you click on the place pin of one of the businesses, you can also see brief summaries of the latest reviews shown alongside the businesses information including the address, hours of operation and phone number.
This example illustrates the fact that customer reviews are among the first things people see when they search a business category on Google or Google Maps. It has also been shown that positive reviews provide your website with a greater boost to conversion rates compared to any other local SEO effort.
For local businesses, online reviews help increase the degree of trust felt, based on feedback from other people with similar needs. A 2014 study discovered that 88% of consumers trust online reviews as much as personal recommendations from friends and family.
Do you want more Google Reviews for your business and for your website to appear higher in local search engine queries? Ask us how we can get more Google Reviews for you!